MINI ichangobva kuzivisa kudyidzana neVhils Studio, Iminente uye Plataforma Underdogs, senzira yekutora izwi rinoshanda munzvimbo yedhorobha tsika.
Pane chimwe chiitiko chakaitika kuPanorâmico de Monsanto, pakati chaipo peLisbon, mhando yeBMW Group yakatorawo mukana wekuratidza mhando dzakavandudzwa dzemhando, dzatove kuwanikwa muPortugal.
Kudyidzana kweMINI neaya matatu etsika masangano achagara kwegore rimwe, paine mukana wekuwedzera.
Inosanganisira chii?
MINI, iyo pachayo ine hunhu hwemadhorobha, yakabatana neVhils Studio, Iminente uye Underdogs kugadzira mapurojekiti akafanana anobatsira mukuvandudzwa kwehupenyu mumaguta, nguva dzose kuburikidza nehunyanzvi.
Chinangwa ndechekutsikirira (kunyanya) kubatanidzwa kwechiratidzo cheBritish kutsika dzemudhorobha uye kusimbisa hunhu hunovhiringidza hwakaperekedzwa nahwo mumakore mashoma apfuura, panguva imwechete iyo "inopa izwi kuchikamu chehunyanzvi".
Mhedzisiro yekutanga yemubatanidzwa uyu firimu - "richaratidzwa" pamasocial network emhando dzakabatanidzwa - izvo zvinoratidza kuti masangano mana aya anogovana hunhu hwakadai sekushivirira, kuenzana, kubatana uye kubatanidzwa.
Zvisinei, nhanho dzinotevera dzakatonyatsotsanangurwa. Inotevera iri munaGunyana, paMutambo Iminente (uyo uchange uine rutsigiro rweMINI), iyo yekutanga ichange iine drive-in cinema. Chirongwa ichi chiri "kugadzirwa" pamwe chete nemuimbi Vhils.
Kuna Pedro Faria, MINI Brand Manager muPortugal, mubatanidzwa uyu, unova chikamu chepasi rose MINI Voices chirongwa, inonyatso sangana pamwe neiyo brand mweya wedhorobha, uyo waida kutora hunhu hunoshanda mukugadzirisa maguta.
Pedro Faria, MINI Brand Manager muPortugalIsu tinofara zvikuru nekudyidzana neizvi zvitatu zvetsika, zvinozivikanwa munyika uye pasi rose, zvese nekuda kwetarenda ravo uye nehunyanzvi hwavo. Kukwanisa kugovana zviitiko, kudzidza nezve mamwe maonero uye kushandira pamwe pamapurojekiti akasiyana-siyana kunobvumira iyo brand kuti itore izwi rinoshanda mukupemberera tsika dzemudhorobha, sekufamba kweshanduko inofambira mberi yemaguta. Zvechokwadi chinhu chikuru cheMINI.
Nekune rimwe divi, Romain Trevisan, CEO weVhils Studio, Iminente naUnderdogs anotsanangura kuti chinangwa "ndechekuvandudza pamwe neMINI mapurojekiti ehunyanzvi anogona kubatsira mukupfumisa machira ehunyanzvi hwemaguta uye nekuvandudza hupenyu mumaguta".
Yakavandudzwa renji yakabatsira "kupenda" chiitiko
Mushure mekuratidza kubatana uku, nguva dzose nemadziro ane mavara ePanoramic yeMonsanto semashure, MINI yakatorawo mukana wekuratidza itsva MINI Electric, MINI 3 uye 5 masuo, MINI Convertible uye kunyange ane simba zvikuru MINI John Cooper Works.
Ese mamodheru aya ave kuwanikwa kutengeswa munyika yedu.
