"D" zuva riri kuuya! Ichange iri 4 Kurume , manheru ekuvhurwa kweGeneva Motor Show, kuti kamuri yezviitiko zvechiitiko ichi chezana ramakore richaita zvakare mhemberero yekuziviswa kweMota Yegore (COTY, yeshamwari) uye kupihwa kwemubairo kune mugadziri anokunda.
Asi izvi zvisati zvaitika, nhengo makumi matanhatu dzedare reCOTY dzaive nemukana svondo rino wekuyedza vanomwe vekupedzisira.
Senguva dzose, nzvimbo yakasarudzwa yaive CERAM test circuit muMortefontaine, pedyo neParis. Iyo yakaoma yemateki anoshandiswa nemhando dzakawanda kugadzira mota dzavo dzenguva yemberi uye iyo, kwemazuva maviri, inogamuchira vatongi veCOTY, ichipa iwo akanakisa mamiriro ekuyedza, padunhu rakavharwa uye nemhando dzese dziripo, ivo vanomwe vanokwikwidza mubairo. iyo inoonekwa neindasitiri seyakanyanya mukurumbira.
Zvishoma zvenhoroondo…
COTY pasina mubvunzo ndiyo mubairo wekare muindasitiri yemotokari, sezvo chinyorwa chekutanga chakatanga muna 1964, apo mubairo wakapihwa Rover 3500.
Kuita nhoroondo shoma, COTY yanga iri chirongwa chekunyora kubva pakutanga. , iyo yakatanga nokuunza pamwe chete manomwe emagazini emotokari anoremekedzwa zvikuru anobva kunyika nomwe dzeEurope. Uye zvinoramba zvakadaro.
Kusarudzwa kwemhando dzemakwikwi kunoitwa maererano nemaitiro akajeka, kupfupisa mamodheru akaunzwa mukati memwedzi gumi nembiri yekupedzisira sarudzo dzisati dzaitwa, uye zvinosungirwa kuti dziri kutengeswa mumisika mishanu.
Saka mabhureki haashande, ndiani anosarudza yatinoti runyoro rurefu, iyo inounza pamwe chete mota dzese dzakakodzera, ndiyo inotungamirwa yeCOTY, inoumbwa nevatori venhau vakasarudzwa pakati pevatongi.
zvese pachena
Transparency ndiro izwi rakakosha reCOTY. Mitemo yese inogona kubvunzurudzwa pawebhusaiti www.caroftheyear.org paunogona kuona kuti, kubva pakutanga runyorwa rwemota dzese dzinozadzisa maitiro ekuvhoterwa, runyoro rudiki nevanomwe vanofaina rwunobva rwasarudzwa nevatongi makumi matanhatu. .anokunda anobva asarudzwa.
Ongororo iyi inotevera mamwe ma paramita anoburitswa pawebhusaiti, asi izvo zvingave zvisingatombo dikanwa. Kuvimba kunopihwa kuvatongi, avo vanofanirwa kunge vari vatori venhau vane hunyanzvi, basa ravo guru nderekuyedza mota uye kushambadza bvunzo dzadzo munhau dzakanyanya hunyanzvi munyika dzavo.
Kana iwe uchibvunza kuti unosvika sei pano, ndinogona kutaura kuti, mune yangu, sevamwe vese, kubvumirwa kune iyi "kirabhu inorambidzwa" kunoitwa chete nekukokwa kubva kubhodhi, mushure mekubvunza mamwe majurors.
kuvhota sei
Kujeka kunoenderera mberi muchirongwa chekuvhota chekupedzisira, apo mutongi wega wega ane mapoinzi makumi maviri neshanu ekugovera kune vanosvika vashanu vevanomwe vekupedzisira. Ndiko kuti, iwe unogona chete kupa zero mapoinzi kumota mbiri.
Ipapo iwe unofanirwa kusarudza iwe waunofarira pakati pevanomwe, uye ugopa mapoinzi akawanda kupfuura mamwe. Ipapo iwe unogona kugovera mapoinzi sezvaunoona zvakakodzera, pakati pevamwe, chero bedzi iyo summary ichipa makumi maviri neshanu mapoinzi.
Asi zvino kunouya chikamu chinonakidza chaizvo: mutongi mumwe nemumwe anofanira kunyora rugwaro runopembedza zvibodzwa zvese zvaakapa, kunyangwe mota dzaakasarudza kupa zero mapoinzi. Uye zvinyorwa izvi zvinoburitswa pawebhusaiti www.caroftehyear.org miniti mushure mekunge akunda gore rega rega aziviswa. Kujeka kupfuura uku...
Iwo evaluation paramita chikamu chezvinotarisirwa bvunzo yakajairwa yemotokari, asi dudziro iri kune imwe neimwe, zvinoenderana nekwavo nyika yavo. Iko hakuna matafura ekuzadza mukati, kune ruzivo uye pfungwa. Ehe, juror anobva kunyika yekuchamhembe kweEurope ane zvimwe zvakakosha zvichienzaniswa neyekumaodzanyemba. Kwete chete nekuda kwemamiriro ekunze akajairika mudunhu rega rega, asiwo nekuda kwemitengo nemitengo inobhadhariswa.
Vatongi vanobva kunyika makumi maviri nenhatu
Kurwisana kwemafungiro pamusoro pemotokari imwe chete inogara iri chimwe chezvinhu zvandinonyanya kufarira mumuedzo wekupedzisira, nguva chete yegore patinounganidza vatongi vose makumi matanhatu, kubva kunyika makumi maviri nenhatu. Iyo nhanho yeruzivo rwemotokari yevatongi vese yakadzika kwazvo, kunyanya sezvo vazhinji vavo vane makumi emakore eruzivo mukuyedza mota.
Kazhinji, mota dzinokunda dzinoshandiswa zvakanyanya mhando, sezvo vatongi vanonzwisisa kuti mubairo unofanirwa kuve gwara kune vatyairi vari kutsvaga kutenga mota nyowani. Zvidzidzo zvakaitwa munguva yakapfuura zvakagumisa kuti kuhwina COTY zvinobudirira kunounza kuwedzera kwekutengesa kweiyo inokunda modhi, haisi nyaya yekuremekedzwa.
Asi pane nguva dzose zvimwe zvinoshamisa pane pfupi pfupi. Chaizvoizvo, vazhinji vevatongi vanofarira mota, saka havagone kuramba kukoshesa dzimwe mota dzepfungwa uye vamwe vane mamwe avant-garde matekinoroji. Munhoroondo yeCOTY, motokari dzakadai sePorsche 928 uye Nissan Leaf dzakatokunda, kungopa mienzaniso miviri yeizvi.
Mafainari e2019
Ndakabvunza vamwe vevandinoshanda navo kuti vangave vanofarira kuhwina gore rino, asi iyo ensemble yakanyanyisa kuti chero munhu aise panjodzi yekufembera. Gore rino, vekupedzisira vaive ava, muhurongwa hwearufabheti:
THE Alpine A110 zviri pachena kusarudzwa kweavo vari murudo, iyo yakawira murudo nevatapi venhau vakawanda vakaiedza gore rose. Asi imotokari yemitambo ine zvigaro zviviri ine kugadzirwa kwakaganhurirwa uye kushandiswa kushoma.
THE Citroën C5 Aircross inotora mhando kune chikamu kwayakange isati yambovapo, ine SUV inobheja pakunyaradza, asi uko kusarudzwa kwezvinhu zvemukati zvinogoneka.
THE Ford Focus inoenderera mberi muchizvarwa chino kukoshesa masimba nemainjini, asi maitiro ayo nemufananidzo hazvisisiri zvepakutanga sezvakaita muchizvarwa chekutanga.
THE Jaguar I-Pace muenzaniso wakanaka wekuti ungaita sei 100% yemotokari yemagetsi pasina kutengesa midzi yemhando, asi haisi muenzaniso mukati mekusvika kwezvikwama zvakawanda.
THE Kia Ceed inopinda muchizvarwa chechitatu nechigadzirwa chakazara uye nehunyanzvi hwekupfura mabhureki vhezheni, asi mufananidzo wemhando hausati uri pakati pezvinoyevedza.
THE Mercedes-Benz Kirasi A yakavandudza zvakanyanya kana ichienzaniswa nechizvarwa chakapfuura uye ine yakanakisa izwi rekuraira system, asi haisiriyo yakachipa muchikamu.
Pakupedzisira, the Peugeot 508 inoda kumutsiridza matatu-vhoriyamu saloons, ine hunyanzvi hwekuita, asi kugarika haisi imwe yesimba rayo.
Zvakadaro, aya angori mamwe emafungiro angu pamusoro pevanomwe vakapedza, mushure mekunge vaedza vese, vamwe vacho kakawanda, munyika dzakasiyana uye mumigwagwa yakasiyana. Sezvo sarudzo yeCOTY ichiitwa muhutongi hwejekerere, hapana angazive kuti masvomhu acharaira sei vanomwe vanofaina, kana majurors ese avhota.
bvunzo yekupedzisira
Muchiitiko ichi, mabhureki anomiririrwa mune rondedzero yevatambi vanokokwa kuti vape mufananidzo wekupedzisira wemotokari yavo kuvatongi, muchikamu chekuyedza chenguva yemaminetsi gumi nemashanu chete. Ndiyo mitemo.Mamwe ma brand anounza maCEO kuti ape kutarisika kwemasangano, vamwe vanobheja pamavhidhiyo uye meseji yakananga, vamwe vanotoisa mainjiniya avo epamusoro kuti vatsanangure zvese uye gore rino mhando yakatooneka ichinyora zvikonzero nei mota yako ichifanira kuhwina uye vamwe havaiti' t. Hazvina mhosva kutaura, mhando dzakanangwa hadzina kana kumbofara neizvi zvinosetsa ...
Sezvineiwo, imwe yemhando yakasarudza kusaenda kumusangano uyu wekujekesa, wakavhurika kumibvunzo, mimwe yacho yaive yakaoma kuti vamiriri vaivepo vapindure.
zvimwe zvinoshamisa
Chiratidzo chega chega chinoenda kuMortefontaine injini dzakawanda dzemuenzaniso wayo wekupedzisira, asi, kuti tive neunyanzvi, vamwe vakasarudza kuunzawo zvimwe zvinoshamisa, nenzira yemamwe mavhezheni emhando yekupedzisira, iyo isati yatengeswa.
Kia yakaunza iyo plug-in vhezheni yeCeed SW uye iyo SUV musiyano, ese ari maviri akavharidzirwa zvakanyanya. Ndakakwanisa kutungamira vaviri vacho kwemashure mashoma akatenderedza dunhu, ndichigumisa kuti SUV ingangoda kumiswa yakapfava nepo plug-in yaive nebhatiri rayo rakaderera, ichidzikamisa zvinoonekwa kuti zvitorwe. Mukati metende, ine mukana wakasarudzika, Kia yaive neCeed's SUV, asi isina mvumo yekutora mifananidzo. Ndinogona kungotaura kuti ndakafarira zvandakaona ...
Ndichiri mukuvanda, Kia haana kuzeza kuunza nhengo dzinotevera dzemhuri yeCeed: PHEV vhezheni uye Xceed SUV.
Ford yakaunzawo zvigadzirwa zviviri zvitsva, yemitambo vhezheni ST, ine 280 hp uye Active, ine 3 cm yakakwirira kuturika uye epurasitiki madhaka. Asi mhando yeAmerica yakakumbira kusataura nezve ST yekutyaira zvinoonekwa, uye isu tese takabvumirana. Kana iri Active, chandinogona kutaura ndechekuti kumiswa kwepamusoro hakuchinje zvakanyanya kunaka kwekutyaira kunzwa kwese Focuss. Uye ndiwo mashoko akanaka.
Citroën yakatorawo prototype yePlug-in Hybrid vhezheni yeC5 Aircross, asi yemifananidzo yakamira chete.
Zvavanotaura
Panguva ino, hapana mutongi ane chishuwo chikuru chekunongedza vanodiwa, kunyanya gore rino, apo kurwa kunoratidzika kunge kwave pedyo. Asi munhu wose anofara kutarisa kune zvakapfuura uye ramangwana uye kupindura mibvunzo yangu pamusoro peCOTY yakakosha uye kuti ramangwana richange rakaita sei. Saka ndakatora mukana uyu ndokutaura nevamwe vevatori venhau vaivepo, kuedza kutora “X-ray” kusangano reCar Of The Year. Heino mibvunzo nemhinduro.
Ndezvipi zvikonzero zvinoita kuti COTY ive nebasa rakadaro?
“Hunhu hwevatongi, kujeka kwemubairo usingagone kushandiswa. IDNA yedu uye izvo mamwe maawards asina. Uye zvakare musika weEurope, unousarudza, wakagadzirwa nekusiyana kwakawanda asiwo homogeneous. Pamusoro pezvo, takasarudza mota dzaunoona mumigwagwa, hatina kusarudza “concept-cars” asi mota dzinogona kutengwa nevanhu.
Chii chinoita kuti COTY isimbe uye inofanira kuvandudza chii?
“Tinotsanangura mota dzinofanirwa kutengwa nevatengi. Isu tinokupa iwe ruzivo rwakanyanya uye mune ino yekupedzisira bvunzo tine manomwe ezvakanakisa. Boka revatongi ve60 vanosarudza COTY inoumbwa nenyanzvi dzine mukurumbira muEurope uye isu tinofanira kushandisa zvakanyanya izvi mune ramangwana. Isu tinofanirwa kupa vanotenga mota mhinduro, tinofanirwa kuva padyo navo."
Ndezvipi zvinonyanya kusimba zveCOTY?
“Pane zvinhu zviviri chaizvo. Chekutanga ndechekuti, sevatapi venhau vane ruzivo, tinosundira indasitiri kuti igadzire mota dziri nani uye dziri nani - ivo vanoziva kuti vanofanirwa kunge vari shasha kana vachida kuhwina. Chechipiri, isu tinogadzira zvinhu zvakanaka kwazvo kuti mutengi atsigire sarudzo yavo kana vachitenga mota. Heino chinangwa uye ongororo yehunyanzvi kusarudza nenzira yakanaka. "
Chii chakaitika muCOTY mumakore apfuura?
“Kupinda kwenhengo dzechidiki uye kuvhurika kune dzimwe nyika, kuburikidza nesocial media, ibhindauko. Ndekekutanga mumakore makumi mashanu kuti COTY iri kunyatso shanduka. Nenhengo nyowani, pfungwa nyowani dzinosvika, ongororo yacho haichanei nekutyaira uye inova yakakwana, ine ruzivo rwakanyanya uye inosanganisira nzvimbo nyowani dzechiitiko chekutyaira, sekubatanidza. "
Sei vatengi vachigona kuvimba neCOTY?
"Nezve ruzivo rwevatongi, nekuda kwehunyanzvi hwavo, sarudzo yedemocracy ye60 nyanzvi. Kuranga uye kuomarara kunoshandiswa nemumwe nemumwe kuti asvike pachinangwa uye mutongo wakaomarara. Pano tine chimwe chinhu chakanaka kwazvo, asi chichiri chiduku. Tinofanira kuita kuti pfungwa dzedu dzisvike kuvanhu vakawanda, inzwi redu rinofanirwa kunzwiwa nevanhu vakawanda.”
Chii chinogona kubatsira vaverengi vako kubva kuCOTY?
“L’Automobile inhengo yekomiti inoona nezvehurongwa uye iyi inhaka yakatanga kumakore makumi mapfumbamwe, apo takakunda L’Equipe. Panguva iyoyo, takaedza kusimbisa huremu hweCOTY, nevaverengi vedu, nemukana wekuti isu takanga tisisiri kutanga kubva pakutanga. Uye isu tine hurongwa hwekuita zvakatowanda, zvese mubepa edition uye pawebhusaiti yedu. Isu tinogara tichiburitsa zvinyorwa nezve Coty uye vaverengi vedu vanozvitenda, kunyanya kana mota inokunda ichifarirwa nevazhinji. Iyo inogara iri "kusimudzira" mukutengesa kwemota inohwina, inopa vatengi kumwe kuvimba.
Zvisinei nemhedzisiro, chinhu chimwe ndechechokwadi, COTY inoramba iri chiitiko chakakosha kuindasitiri, inopembererwa zvakafanira nemukundi mukushambadzira kwekukunda uye mune diki sticker rinowanzo kunamatira pahwindo rekumashure rechimwe nechimwe chikamu chinogadzirwa kubva. nguva ino.
Vangani vedu vasati vatove nemumwe wevasanangurwa, ane sticker iroro? Edzai kunze: tarisa kuseri kwemahwindo emota dzakamiswa mumigwagwa uye edza kutsvaga vakundi kubva makore apfuura.
