Sezvo Salvador Fernandes Caetano akaunza Toyota kuPortugal makore makumi mashanu apfuura - iwe unoziva tsanangudzo yenguva iyoyo pano - Toyota yakavaka mukurumbira wayo munyika yedu, kwete chete semotokari yemotokari, asi sechiratidzo chakabatanidzwa kune philanthropy uye mutoro wemagariro evanhu.
Chibatanidza chakanyorwa zvakadzama uye chisingadzimiki muDNA yeToyota
Nhasi, philanthropy uye mutoro wemagariro akajairika jargon mucorporate lexicon, asi muma1960s zvaive zvisiri. Salvador Fernandes Caetano agara ari murume wekuona, uye nzira yaakaona - kunyangwe ipapo - basa remakambani munharaunda nderimwe girazi rechiratidzo.
Mumwe wemienzaniso iyi wakatangira kuma 1960. Toyota muPortugal yaive imwe yemakambani ekutanga kuita mutemo wekugovera purofiti kuvashandi vayo.
Sarudzo inogona kungoshamisa avo vasingazive nhoroondo yemhando muPortugal. Chimwe chezvikonzero nei Toyota yakauya kuPortugal inonyatsoenderana nekunetseka uku kwevanhu. Huwandu hwevanhu nemhuri dzakashandiswa nechiratidzo uye basa rakauya naro, zvakatora pfungwa dzeMuvambi "masikati neusiku".
Ndipo pakazopinda muchikamu chemotokari, kuburikidza neToyota, kwakabuda seimwe yemikana yekusiyanisa basa rekambani.
Yakanga iri iyi kuzvipira kwakasimba uye kwechokwadi kunharaunda iyo yakawana Toyota muPortugal rutsigiro rwayaida kuti ibudirire kukunda dzimwe dzenguva dzakanyanya kunetseka munhoroondo, zvese panguva yeEstado Novo uye mushure me25 Kubvumbi.
Kubatana, kuvimba uye kuzvipira. Yakanga iri pamisimboti iyi iyo hukama hweToyota nenzanga hwakatangwa kubva pakutanga.
Asi kubatana kweToyota kune nzanga hakuna kumboganhurwa kune bhizinesi rayo chete. Kubva pamishandirapamwe yekuzivisa kusvika pakutsvaga mari, kuburikidza nekugadzirwa kwenzvimbo yekudzidzira nyanzvi, Toyota yagara ichiita basa rinoshanda munharaunda kupfuura mota. Ndiyo Toyota iyi muPortugal yatiri kuzowana mumitsetse inotevera.
basa mune ramangwana
Salvador Fernandes Caetano akamboti: "nhasi sezuro, basa redu rinoramba riri Ramangwana". Ndiwo mweya uyu kuti mhando yakatarisana nekuvapo kwayo muPortugal kwemakore makumi mashanu.
Hazvisi zvekungotengesa mota chete. Kugadzira uye kudzidziswa mbiru dzeToyota muPortugal.
Chimwe chezvikonzero zveToyota zvekudada muPortugal iSalvador Caetano Vocational Training Center. Iine nzvimbo nhanhatu munyika yese uye ichipa makosi ane chekuita nechikamu chemotokari, senge mechatronics kana kupenda, muzinda uyu wakatokodzera vechidiki vanopfuura zviuru zvitatu nemazana mashanu kubvira 3,500.
Nhamba dzinoratidza, izvo pamusoro pezvese zvinomiririra mupiro mukuumbwa uye ramangwana renyika uye kupfuura zvinofarirwa nekambani.
Salvador Fernandes CaetanoKana pasina vashandi, itai.
Ndiwo matauriro akaita Salvador Fernandes Caetano, nekunanga kwaaive agara achizivikanwa, akapindura kuHuman Resources Director wekambani nekuda kwekushaikwa kwevashandi vanokwanisa munzvimbo dzakasiyana dzebasa.
Toyota Solidarity
Kubva pakagadzwa Toyota Factory muOvar muna 1971 - fekitori yekutanga yerudzi rweJapan muEurope - zvirongwa zvakawanda zveToyota zvakanangana nekutsigira masangano emagariro, kuburikidza nekupihwa kwemotokari.
Toyota Hiace
Nguva dzinokosha dzechiratidzo dzakadzokororwa mumakore kubva ku70. Muna 2007 chirongwa che "Toyota Solidária" chakasikwa, icho chakasimudza mari, kuburikidza nekutengeswa kwezvigadzirwa zvepashure pekutengesa, yekutora uye kupa motokari kune masangano akadaro. sePortuguese League Against Cancer uye ACREDITAR, nheyo inotsigira vana vane gomarara nemhuri dzavo.
PAMWE NEKUNHU
Imwe yerutsigiro rwakakosha rwakapihwa neToyota kunharaunda kutorwa kwemotokari dzinotakura vashandisi kuenda kuPrivate Social Solidarity Institutions – IPSS's. Kubva 2006, mabhazi eHiace neProace anodarika zana akaunzwa kumazana emasangano emuno.
Sustainability nguva dzose
Imwe yeToyota inonyanya kufarirwa Initiative ndeye "One Toyota, One Tree". Kune yega yega Toyota inotengeswa muPortugal, mhando yakazvipira kudyara muti unozoshandiswa mukumisikidzwa kwenzvimbo dzakabatwa nemoto.
Kubva 2005, chirongwa ichi chakadyara miti inodarika zviuru zana nemakumi matatu munyika yePortugal neMadeira.
Uye sezvo kusimba kuri mbiru yakakosha yeToyota, mhando yakabatana neQUERCUS muna 2006 muchirongwa che "New Energies in Motion".
Kumberi kwePrius Plug-in kunoratidzwa neakapinza optics ane mamwe macontours akajairika.
Mushandirapamwe weruzivo rwezvakatipoteredza wakabata zvikoro muchikamu che3 uye dzidzo yesekondari munyika. Mukati meToyota Prius, masesheni eruzivo akati wandei akarongwa pamusoro pemisoro yekuchengetedza simba, simba rinogoneka uye kufamba kwakasimba.
Nyaya inoenderera…
Nguva pfupi yadarika, Toyota Caetano Portugal yakatanga mubatanidzwa nePortuguese Olympic Committee, nokudaro vachitsigira vatambi veOlympic neParalympic, kusvika kuMitambo yeOlympic ye2020.
Pasi pemubatanidzwa uyu, Toyota, pamusoro pekuve mota yepamutemo yeKomiti, yakazvipira kugadzira zvigadzirwa zvekufamba zvine mhinduro dzakanangana dzekuita kwemitambo yakasiyana, pamwe chete nematanho akasiyana ekuita basa munharaunda yemitambo.
Sirogani yekutanga yerudzi urwu yaive "Toyota yauya kuzogara", asi mhando yakaita zvinopfuura izvozvo.
Kusvikira zero emissions
Zvimwe zvezviitwa zvebasa remagariro zvinotsanangurwa chikamu chemutemo weToyota wepasi rose weEmissions: Zero. Chirevo chine chinangwa chekuchengetedza Zvisikwa uye nharaunda nekudzikisa tsvina uye kuderedza kuburitswa kwegasi rinopisa.
Kuedza kwakakonzera kutengeswa kwemotokari yekutanga yekugadzirwa kwemasanganiswa, Toyota Prius (muna 1997) uye yakaguma neToyota Mirai, modhi inofambiswa nehydrogen, inoburitsa mweya wemvura chete. Kufanana nePrius, iyo Mirai zvakare piyona, iri yekutanga kutevedzana-kugadzira hydrogen-powered mota.
Izvi zvinotsigirwa ne