BMW: "Tesla haisi chikamu cheiyo premium segment"

Anonim

Hakasi kekutanga kuti Oliver Zipse, CEO weBMW, ataure nezve Tesla. Pakutanga gore rino, Zipse yakasimudza kusahadzika nezve kusimba kwekukura kweiyo brand uye kugona kwayo kuchengetedza hutungamiriri hwayo mumatramu kwenguva refu.

Yakanga iri mhinduro yemukuru weBMW kune zvakataurwa naElon Musk, CEO weTesla, uyo akanga azivisa kukura kwe50% pagore kwaTesla mumakore mashomanana akatevera.

Zvino, panguva yemusangano weAuto Summit 2021 wakarongwa nepepanhau rebhizinesi reGerman Handelsblatt, iyo yakapindwa neZipse, director director weBMW zvakare akataura nezvemugadziri weAmerica wemotokari dzemagetsi.

Panguva ino, zvakataurwa naZipse zvaiita kunge zvaivavarira kuganhura BMW kubva kuTesla, kwete kuitora semukwikwidzi wakananga, seMercedes-Benz kana Audi.

"Patinosiyana pachiyero chedu chemhando uye kuvimbika. Tine zvishuvo zvakasiyana zvekugutsikana kwevatengi."

Oliver Zipse, CEO weBMW

Achisimbisa gakava iri, Oliver Zipse akati: “ Tesla haisi chikamu cheiyo premium segment . Vari kukura zvakasimba kuburikidza nekuderedzwa kwemitengo. Hatingadaro, nekuti tinofanira kutora chinhambwe.

BMW Concept i4 naOliver Zipse, CEO wemhando
BMW Concept i4 naOliver Zipse, mukuru weBMW

Zvinoenderana nefungidziro ichangoburwa, zvinotarisirwa kuti Tesla ichasvika zviuru mazana manomwe nemakumi mashanu emazana akatengeswa panopera 2021 (yakawanda iModel 3 uye Model Y), ichisangana nefungidziro yaMusk yekukura kwe50% kana ichienzaniswa ne2020 (kwayakatengesa ingangoita hafu ye mamiriyoni emotokari).

Ichava gore rekodhi reTesla, iyo yakaputsa zvinyorwa zvekutengesa zvakatevedzana munzvimbo dzichangoburwa.

Oliver Zipse akarurama here kusatora Tesla semumwe mukwikwidzi wekurwa?

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