GM (General Motors) iri kuenderera mberi nekutengesa mhando mune yayo portfolio. Muna 2004 yakavhara Oldsmobile, muna 2010 (nekuda kwekubhuroka) Pontiac, Saturn naHummer (zita richadzoka, muna 2012 rakatengesa SAAB, muna 2017 kuOpel uye ikozvino, pakupera kwa2021 icharatidza kuoneka kweAustralia Holden. .
Sekureva kwaJulian Blisset, mutevedzeri wemutungamiri weGM wekudyidzana nedzimwe nyika, sarudzo yekuvhara Holden yaive nekuda kwekuti mari yaidiwa kuita kuti brand ikwikwidze zvakare muAustralia neNew Zealand yakapfuura iyo inotarisirwa kudzoka.
GM yakawedzerawo kuti danho rekumisa basa reHolden chikamu chekuyedza "kushandura mashandiro epasi rose" nekambani yeUS.
Kuvharwa kwaHolden inhau, asi hazvishamise
Kunyangwe ichangobva kuziviswa, kuparara kweAustralia brand Holden kwagara kuchitarisirwa. Mushure mezvose, iyo mhando yakavambwa muna 1856 uye iyo muna 1931 yakabatana neGM portfolio, yave ichirwisa kudonha kuri kukura kwekutengesa kwenguva yakati.
Nyorera kune tsamba yedu
Pane imwe nguva mutungamiri mumisika yeAustralia neNew Zealand, pakutanga kwe2017 GM yakanga yasarudza kugumisa kugadzirwa kwemotokari muAustralia, kureva, (mashoma) emunharaunda eHolden, akadai seCommodore kana Monaro.
Kubva ipapo, mhando yeAustralia yakangotengesa mhando, senge Opel Insignia, iyo Astra kana mamwe mamodheru kubva kuGM brands, iyo chete chiratidzo cheHolden chakaiswa uye, hongu, chidhiraivho chiri kurudyi.
Kuti uwane pfungwa yekudzikira kwekutengesa kwaHolden, muna 2019 mhando yakatengesa zvinodarika zviuru makumi mana nezvitatu zvezvikamu muAustralia zvichienzaniswa nezvikamu zviuru zana nemakumi matatu nemazana matatu zvakatengeswa muna 133,000 - kutengesa kwave kuderera kwemakore mapfumbamwe apfuura.
Mutungamiriri wemusika Toyota, nenzira yekuenzanisa, akatengesa anopfuura zviuru mazana maviri nemakumi maviri nenomwe muna 2019 - Hilux chete yakatengesa kupfuura zvese zveHolden muna 2019.
Pamusoro pekutsakatika kweHolden, GM yakazivisawo kutengeswa kwechirimwa chayo muThailand kuChinese Great Wall. MuAustralia neNew Zealand GM ine vashandi mazana masere nemakumi maviri nevasere uye muThailand 1500.
Nekudaro, Ford Australia (iyo yakamisawo kugadzira mota munyika iyoyo) yakatendeukira kuTwitter kuti itaure nemukwikwidzi wayo "asingagumi" - mukutengesa uye mumakwikwi, kunyanya muV8 Supercars inogara ichishamisa.
1/1 - Tese isu pano paFord Australia takasuwa kunzwa nhau yekuti Holden achamira kushanda. Holden imhando yechiratidzo inobata nzvimbo yakakosha mumoyo yevazhinji veAustralia, uye yakaita zvakawanda kuumba indasitiri yemotokari yeAustralia nenyika…
- Ford Australia (@FordAustralia) Kukadzi 17, 2020
2/2 - Mota dzayo dzave dzakakodzera vakwikwidzi munzira uye pamujaho. Kushamwari dzedu dzepaHolden, tinokutendai nekutichengeta pazvigunwe zvedu uye nekutikurudzira kuti tirambe tichivavarira pamusoro. Tichakusuwa.
- Ford Australia (@FordAustralia) Kukadzi 17, 2020