Strategic shanduko muStuttgart brand. Kubudirira kweSUVs uye kuuya kwemhando itsva muhuwandu hunoisa pangozi kwete chete Mercedes-Benz SLC asi mamwe ma niche emhando mumhando.
Sezvatakambotaura, Mercedes-Benz neBMW vakazivisa kuti kuwedzera kwavo kusingagumi kwemamodheru, kuzadza zvese zvinogoneka uye zvekufungidzira zvikamu zvemusika uye niches, kwaizopera. Pamwe muchidimbu.
Kufarirwa kweSUVs uye crossovers, uye nekuuya kuri kuuya kwemotokari dzemagetsi, yakasununguka kubva kune emazuva ano evagadziri, inosiya nzvimbo shoma mumusika kune mamwe marudzi. Kunyanya idzo dzaitoreva mavhoriyamu mashoma, kureva, coupé uye cabrio.
Muchirevo chechinyorwa ichi ndipo panoonekwa munhu wekutanga kufa. Iyo Mercedes-Benz SLC, yakazvarwa SLK, haizove nemutsivi, maererano neMotokari Magazine. Iyo diki roadster ye "nyeredzi brand" inoratidzika kunge inosvika kumagumo emutsara, mushure memakore anopfuura makumi maviri mukugadzirwa, pamusoro pezvizvarwa zvitatu.
Uye chikonzero hachifanirwe kugumira ipapo, sezvo Mercedes-Benz S-Kirasi Coupé uye Cabrio inogona kuve nemhedzisiro yakafanana. Kana mhando mbiri idzi dzikasvika pakupera, zvinotungamira kune repositioning - kumusoro - yeimwe Mercedes-Benz coupé uye convertibles (Kirasi C uye Kirasi E).
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Kune rimwe divi, iyo Mercedes-Benz SL, iyo inonyanya kufananidzira roadster yeGerman brand, ichaenderera mberi. Mutsivi wayo, akarongerwa 2020, acha "petwa" nemutsivi weMercedes-AMG GT. Nzvimbo itsva iri kugadzirwa iyo ichashongedza zvizvarwa zvinotevera zvemhando mbiri. Kuti usatsike pazvitsitsinho zveGT Roadster, SL yeramangwana inofanira kuwana 2 + 2 kugadziridzwa, kubvisa denga resimbi, kudzokera kune yakawanda yechinyakare canvas hood.
Kana iyo Mercedes-Benz SLC ichave yakanyanya kukuvadzwa, huwandu hwemhando dzemhando yacho hucharamba huchikura mumakore anotevera. Zvikasadaro ngationei:
- Iyo Kirasi X inotora, chirevo chisina kumboitika chemhando;
- EQ, iyo sub-brand iyo ichapa kusimuka kune huwandu hwe100% yemagetsi modhi, kutanga necrossover;
- Saloon itsva, yakabva kuchizvarwa chechipiri cheKirasi A (inotarisirwa muShanghai) uye yakasiyana neCLA;
- GLB, yechipiri crossover inotorwa kubva kuKirasi A.
Mune mamwe mazwi, kana kune rumwe rutivi tichaona kupera kwemamwe mamodheru, izvi hazvireve kuti huwandu hwemamodhi mukatalogi yemhando ichaderera, pane zvinopesana. Iwo mamodheru matsva akarongwa anofanirwa kupa musanganiswa unoyevedza pakati pehuwandu hwekutengesa uye purofiti.