Tichidzokera kumagumo ezana ramakore rechi 19, nhanho yebhizimisi guru muEurope, kambani duku yemotokari yakatangwa namuzvinabhizimisi August Horch, A. Horch & Cie, yakaberekerwa muGermany. Mushure mekumwe kusawirirana nenhengo dzekambani, Horch akasarudza kusiya purojekiti uye kugadzira imwe kambani ine zita rimwe chete; zvisinei, mutemo wakamudzivisa kushandisa zita rakafanana.
Akasindimara nemasikirwo, August Horch aida kuendesa pfungwa yake mberi uye mhinduro yaive yekuturikira zita rake muchiLatin - "horch" zvinoreva "kunzwa" muchiGerman, iyo inodaidzwa kuti "audi" muchiLatin. Zvakazoitika seizvi: Audi Automobilwerke GmbH Zwickau.
Gare gare, muna 1932, nokuti nyika iduku uye yakatenderera, Audi akabatana nekambani yekutanga yeHorch. Naizvozvo tasara nemubatanidzwa pakati peAudi neHorch, uyo wakabatanidzwa nemamwe makambani maviri muchikamu ichi: DKW (Dampf-Kraft-Wagen) neWanderer. Mhedzisiro yacho yaive kuumbwa kweAuto Union, iyo logo yaive nemhete ina inomiririra imwe neimwe yemakambani, sezvaungaona mumufananidzo uri pazasi.
Mushure mekuumbwa kweAuto Union, mubvunzo wakanetsa August Horch waive kutadza kwakazara kwekuunza pamwe vana automaker vane zvishuvo zvakafanana. Mhinduro yaive yekuisa mhando yega yega kushanda muzvikamu zvakasiyana, nekudaro kudzivirira makwikwi pakati pavo. Horch akatora mota dzepamusoro-soro, DKW vanhu vemudhorobha madiki nemidhudhudhu, Wanderer mota hombe neAudi mhando dzemavhoriyamu epamusoro.
Nekupera kweHondo Yenyika II uye kupatsanurwa kwenzvimbo yeGerman, mota dzeumbozha dzakapa nzira kumotokari dzemauto, izvo zvakamanikidza kugadziridzwazve kweAuto Union. Muna 1957, Daimler-Benz akatenga 87% yekambani, uye makore mashomanana gare gare, Volkswagen Group yakawana kwete chete fekitari yeIngolstadt asiwo kodzero dzekutengesa dzemhando dzeAuto Union.
Muna 1969, kambani yeNSU yakatanga kujoina Auto Union, iyo yakaona Audi ichibuda kekutanga mushure mehondo serudzi rwakazvimirira. Asi hazvina kusvika muna 1985 apo zita rokuti Audi AG rakashandiswa zviri pamutemo uye richiperekedzwa nechiratidzo chenhoroondo pazvindori, izvo zvaramba zvisina kuchinjwa nanhasi.
Zvimwe zvacho inhoroondo. Kukunda mumotorsport (rally, kumhanya uye kutsungirira), kuvhurwa kwehunyanzvi hwekupayona muindastiri (unoziva here panogara Diesel ine simba nhasi? pano), uye imwe yemhando dzakataurwa zvakanyanya muchikamu cheprimiyamu.
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