Tichitora Sérgio Godinho murwiyo "O Primeiro Dia", chinyorwa chegore rino cheFrankfurt Motor Show, chinogona kutsanangurwa se "zuva rekutanga rehupenyu hweVolkswagen".
Ngationei: kunze kwekunge yazivisa ipapo izvo zvinotsanangura seimwe yemhando nhatu dzakakosha munhoroondo yayo (hongu, Volkswagen inoisa ID.3 padanho rakafanana rekukosha seBeetle neGorofu), mhando yeGerman yakasarudza. kuratidza nyika muFrankfurt logo yayo itsva nemufananidzo wayo mutsva.
Asi ngatiende nezvikamu. Chiratidzo chitsva chinotevera chimiro chemufashoni (uye chakatotorwa neLotus) uye yakasiya maumbirwo e3D, ichimbundira iyo yakapfava (uye yedhijitari-inoshamwaridzika) 2D fomati, ine mitsetse yakanaka. Kana ari mamwe, mabhii “V” na“W” anopfuurira kuoneka muuchapupu, asi “W” haachabati pasi pedenderedzwa ravanosangana.
Pamusoro pekutarisa patsva, iyo Volkswagen logo ichatora zvakare inochinjika ruvara chirongwa (kuwedzera kune yechinyakare yebhuruu nechena), uye inogona kutotora mamwe mavara. Pakupedzisira, mhando yeWolfsburg yakafungawo kugadzira logo uye kutsiva izwi rechirume rinonzwika mukushambadzira kwaro nezwi rechikadzi.
Zvikonzero zvekuchinja
Chibereko chebasa raKlaus Bischoff, mukuru weVolkswagen wekugadzira, shanduko iyi yekutarisa inotungamira kutsiva kwema 70,000 logos mune anopfuura zviuru gumi zvekutengesa uye kuiswa kwemhando munyika zana nemakumi mashanu neina, sechikamu chepfungwa yakazara inonzi "New Volkswagen".
Nyorera kune tsamba yedu
Iyi pfungwa inogadzira fungidziro ye "nyika itsva yeVolkswagen", umo digitization uye yekubatanidza inoita kuti zvikwanise kutungamira zvirinani kutaurirana kwechiratidzo kumutengi. Sekureva kwaJurgen Stackmann, Volkswagen Sales Director, "kudzokorodza kwakazara ndiwo mugumisiro unonzwisisika wekugadzirisazve nzira", iyo, kana uchirangarira, yakatungamira mukuzvarwa kweMEB.
Sekureva kwaJochen Sengpiehl, director weVolkswagen marketing, "chinangwa mune ramangwana hachizove chekuratidza nyika yekushambadzira yakakwana (...) tinoda kuve vanhu uye vane hupenyu, kutora maonero evatengi uye kutaura nyaya dzechokwadi".
Jurgen Stackmann, Volkswagen Sales Director"Chiratidzo chiri kuita shanduko yakakosha kune ramangwana risina kwarakarerekera. Ino ndiyo nguva yakakodzera yekuita kuti maitiro matsva emhando yedu aonekwe kune vekunze."
Nekusvika kweiyo "New Volkswagen" pfungwa, mhando ichabheja pane yakanyanya kujeka mharidzo kupfuura yataona kusvika parizvino, uye kushandiswa kwechiedza (kunyangwe kuvhenekera logo) kuchave chinhu chakakosha. Zvese izvi kuendesa mufananidzo wakashinga, mudiki uye wakanyanya mutengi-ane hushamwari.