Yakaiswa muchikamu chechipiri che "Push to Pass" chirongwa chakaunzwa naCarlos Tavares, CEO wePSA muna Kukadzi, Kupinda kweCitroën mumusika weIndia yakaunzwa naLinda Jackson, general manager wechikwata ichi, pamusangano wevatori venhau waitwa nhasi muChennai, India.
Chinhu chakakosha cheCitroën's internationalization strategy, kusvika kuIndia kuchashandura kuva mhando dzemhando dzine basa renyika dzakawanda, nekutanga kutangwa mukupera kwa2021. Zvisinei, muna 2020, misika yeSUV inotarisirwa kusvika. C5 Aircross.
Sekureva kwaLinda Jackson, CEO weCitroën, "Kutangisa mhando mumusika mutsva saizi yeIndia chiitiko chakasiyana uye chine rudo". Linda Jackson akawedzerawo kuti Citroën ine "nzira dzese dzekuve 'maIndia muIndia', zvese zviri mumaindasitiri, kuburikidza ne "majoint-ventures" maviri emuno, uye mumunda wekupa zvigadzirwa".
Mitsva mitsva yemisika mitsva
Kuti vatarise zvirinani chirongwa chekudyidzana nedzimwe nyika, Citroën ichatanga pamusika weIndia mhando dzemhando nyowani dzine basa renyika dzese. Yakaiswa mukati mechikamu cheCore Model Strategy yeGrupo PSA, aya anofanirwa kusvika pamusika aine cadence yeimwe pagore kubva 2021.
Nyorera kune tsamba yedu yenhau pano
Purogiramu yavanoiswa inonzi "C Cubed" uye tsamba C inoreva: Kutonhorera, maererano nekugadzirwa kwemhando dzeCitroën; Nyaradzo, chirevo kune yakajairika nyaradzo yemhando dzeFrench brand; uye Clever, achitaura nezve "huchenjeri hwekugadzira uye hupamhi hwekubatanidzwa kwenzvimbo, kuitira kuti upindure zvakarurama kune zvinotarisirwa zvemusika.
Mushure mekutanga kwavo pamusika weIndia, aya mamodheru matsva emhando yepasirese anofanirwa kuwanikwa mune mamwe matunhu epasi, uye hazvisati zvazivikanwa kuti ndeapi.
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