Volvo yekutanga yepamutemo logo yakanyoreswa muna 1927, nguva pfupi yadarika isati yatangwa yemhando yekutanga yeSweden brand, Volvo ÖV 4 (pazasi). Pamusoro pedenderedzwa rebhuruu rine zita rechiratidzo pakati, ÖV 4 yaive nediagonal simbi bhendi raipfuura nepakati pegrille yekumberi.
Makore matatu gare gare, Volvo yakapedzisira yaisa chiratidzo ichi muchimiro chemuseve unonongedza "kuchamhembe kwakadziva kumabvazuva" pachiratidzo pachacho.
Chiratidzo chacho chakave chakakakavadzana - chakatove chichikwikwidzana neEuropean feminist movements - asi zvinopesana nezvingaratidzika, chifananidzo ichi hachina chokuita nechiratidzo chevarume.
Saka chiratidzo chechiratidzo chinobvepi?Sezvinozivikanwa, imwe yeakanakisa simbi pasi rose inobva kuSweden. Kuti itore mukana wekuzivikanwa kwezana remakore, Volvo yakasarudza kushandisa kemikari chiratidzo chesimbi (denderedzwa rakaita semuseve), mukuenzanisa nemhando yesimbi inoshandiswa mumhando dzayo. Pfungwa yerudzi rweSweden yaive yekuburitsa mufananidzo wakasimba, wakatsiga uye wakasimba wemota dzayo, uye kubatanidza mufananidzo wayo nechiratidzo chakatozivikanwa zvakafambisa kufambiswa kweiyo meseji.
ONA ZVIMWE: Volvo XC40 uye S40: iyo yekutanga mifananidzo yepfungwa inotarisira makumi mana akatevedzana
Imwe dzidziso yepasi (inopindirana nezviri pamusoro) ndeyekuti denderedzwa rine museve wediagonal zvakare chiratidzo chepasi Mars, iyo inogona kuburitsa chiono chekuda kuita Volvo yeramangwana.Kwemakore, iyo logo yakagadziridzwa - chrome mhedzisiro, mumativi matatu, nezvimwe… - isina kumborasikirwa nekuzivikanwa kwayo kana zvinhu zvikuru. Uyezve, sechiratidzo, mhando dzemhando dzinoramba dzichiwedzera mumufananidzo wavo wekuchengeteka uye kusimba.
Iwe unoda kuziva zvakawanda nezve mamwe ma brand 'logos?
Dzvanya pamazita emhando dzinotevera: BMW, Rolls-Royce, Alfa Romeo, Peugeot, Toyota, Mercedes-Benz. Pano paRazão Automóvel, iwe unowana "nhoroondo yeiyo logos" svondo rega rega.