Sannad kasta, la-talinta Waqooyiga Ameerika ee Interbrand waxay soo bandhigtaa warbixinteeda 100-ka nooc ee ugu qiimaha badan adduunka 2020, kuwaas oo aan ka helno 15 nooc oo baabuur ah.
Shuruudaha qiimeynta Interbrand waxay ku saleysan yihiin saddex dhinac: waxqabadka maaliyadeed ee badeecadaha ama adeegyada astaanta; doorka summada ee habka go'aanka iibsiga iyo xoogga summada si loo ilaaliyo dakhliga mustaqbalka ee shirkadda. Mawduucyada sida hoggaaminta, ka-qaybgalka iyo ku-habboonaanta summada ayaa sidoo kale la qiimeeyay si liiskan loo dalbado.
Iyada oo masiibada 'Covid-19' ay maamusho dhacdooyinka 2020, waxaa jira saameyn taban oo ku saabsan qiimaha noocyada baabuurta ee jira (marka laga reebo hal, dhammaantood waxay lumiyeen qiime), taas oo ka duwan saamaynta togan ee qiimaha dhowr nooc oo aan baabuur ahayn. , kaas oo ka faa'iidaystay dardargelinta isbeddelka dhijitaalka ah ee horeba u socday.
Mercedes-Benz ayaa ku celisay kaalinta 2-aad
Laga yaabaa in aan la yaab lahayn, sidaas darteed, in podium ee noocyada ugu qiimaha badan ay ku jiraan Apple, Amazon iyo Microsoft (kuwaas oo Google ka riixay podium) kuwaas oo, ka mid ah saddexda, arkay in qiimeyntoodu kor u kacday celcelis ahaan 50%.
Maxayse yihiin 15-ka nooc ee baabuurta ugu qiimaha badan?
Nooca ugu horreeya ee baabuurta ee ka mid ah 100ka nooc ee ugu qiimaha badan ayaa ka muuqda booska 7-aad, meel ay degan tahay Toyota, isla booska la gaaray 2019. Dhab ahaantii, podium ee 2020 waa soo noqnoqda wixii aan ku aragnay 2019: Toyota, Mercedes-Benz iyo BMW . Mercedes-Benz ayaa isla markiiba ka dambeeya Toyota, oo ah labada calaamadood ee baabuurta ee Top 10.
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Liiskan hoose waxaad ka heli kartaa 15-ka nooc ee baabuurta ugu qiimaha badan (kaliya kuwa ku jira 100ka sare), oo leh booskooda guud iyo qiimahooda dollarka, iyadoo ay ku kala duwan yihiin qiimaha marka la eego 2019 ee xidhmooyinka. si loo hubiyo, kaliya Hyundai ayaa diiwaangelisay koror yar, iyadoo dhammaan noocyada kale ay hoos u dhacayaan. Xusuusnow sidoo kale Tesla's ugu horreeya ee 100ka ugu sarreeya ee noocyada ugu qiimaha badan:
- Toyota (guud ahaan 7-aad) - $51.595 bilyan (-8% marka loo eego 2019)
- Mercedes-Benz (8aad) - $49.268 bilyan (-3%)
- BMW (11aad) - $39.756 bilyan (-4%)
- Honda (20aad) - $21.694 bilyan (-11%)
- Hyundai (36aad) - $14.295 bilyan (+1%)
- Tesla (40aad) - $12.785 bilyan (gelis cusub)
- Ford (42aad) - $12.568 bilyan (-12%)
- Audi (44aad) - $12.428 bilyan (-2%)
- Volkswagen (47aad) - $12.267 bilyan (-5%)
- Porsche (55aad) - $11.301 bilyan (-3%)
- Nissan (59aad) - $10.553 bilyan (-8%)
- Ferrari (79aad) - $6,379 bilyan (-1%)
- Kia (86aad) - $5.830 bilyan (-9%)
- Land Rover (93aad) - 5.077 milyan dollar (-13%)
- Mini (95aad) - 4.965 bilyan yuuro (-10%)