Sannad kasta la-taliyaha Waqooyiga Ameerika Interbrand wuxuu soo bandhigaa warbixintiisa 100-ka nooc ee ugu qiimaha badan adduunka sanadkanna maaha mid ka reeban. Sidii dhacday sannadkii hore, 15 nooc oo baabuur ayaa qayb ka ah 100-kan ugu sarreeya.
Waxaa jira saddex tiir oo qiimayn ah oo Interbrand u tahay inay samayso liiskan: waxqabadka maaliyadeed ee badeecadaha ama adeegyada astaanta; doorka summada ee habka go'aanka iibsiga iyo xoogga summada si loo ilaaliyo dakhliga mustaqbalka ee shirkadda.
10 arrimood oo kale ayaa lagu xisaabtamayaa habka qiimaynta, oo loo qaybiyay saddex kooxood. Hoggaaminta, ka-qaybgalka iyo ku-dhaqanka. Marka hore, Hoggaaminta, waxaynu leenahay qodobbada jihaynta, dareenka, toosinta iyo dardargelinta; Midda labaad, Ka-qaybgalka, waxaanu leenahay kala-soocid, ka-qaybgal iyo isku-duubni; iyo tan saddexaad, Ku-habboonaanta, waxaan leenahay arrimaha joogitaanka, xiriirka iyo kalsoonida.
Haddii sannadkii hore masiibadadu ay si xun u saamaysay qiimaha noocyada baabuurta, si ka duwan kuwa kale ee aan baabuurta ahayn, gaar ahaan noocyada tignoolajiyada, kuwaas oo ku dhamaaday ka faa'iidaysiga dardargelinta isbeddelka dhijitaalka ah intii lagu jiray sanadkan, 2021 waxaa jira dib u soo kabashada qiimahaas lumay.
Maxay yihiin 15-ka nooc ee baabuurta ugu qiimaha badan?
Nooca ugu horreeya ee baabuurta ee ka mid ah 100ka nooc ee ugu qiimaha badan waa Toyota, oo ku jirta booska 7-aad, booska ay haysay tan iyo 2019. Dhab ahaantii, podium 2021 waa soo noqnoqda wixii aan ku aragnay 2020 iyo 2019: Toyota, Mercedes- Benz iyo BMW. Mercedes-Benz ayaa isla markiiba ka dambeeya Toyota, oo ah labada calaamadood ee baabuurta ee Top 10.
La yaabkii ugu weynaa ee sannadka ayaa ahaa Tesla oo kor u kacday. Haddii sanadka 2020 ay ka soo baxdo 100-ka sare ee noocyada ugu qiimaha badan, gaarey booska 40-aad guud ahaan, sanadkan waxay u kacday booska 14-aad guud ahaan, iyada oo ah astaanta 4-aad ee ugu qiimaha badan baabuurta, oo meesha ka saartay Honda.
Sidoo kale iftiiminta Audi iyo Volkswagen, oo dhaaftay Ford, iyo sidoo kale MINI, oo beddelay boosaska Land Rover.
- Toyota (guud ahaan 7-aad) - $54.107 bilyan (+5% in ka badan 2020);
- Mercedes-Benz (8aad) - $50.866 bilyan (+3%);
- BMW (12aad) - $41.631 bilyan (+5%);
- Tesla (14aad) - US $ 36.270 (+ 184%);
- Honda (25aad) - $21.315 bilyan (-2%);
- Hyundai (35aad) - $15.168 bilyan (+6%);
- Audi (46aad) - $13.474 bilyan (+8%);
- Volkswagen (47aad) - $13.423 bilyan (+9%);
- Ford (52aad) - $12.861 bilyan (+2%);
- Porsche (58aad) - $ 11.739 bilyan (+ 4%);
- Nissan (59aad) - $11.131 bilyan (+5%);
- Ferrari (76aad) - $7.160 bilyan (+12%);
- Kia (86aad) - $6.087 bilyan (+4%);
- MINI (96aad) - 5.231 bilyan oo Yuuro (+5%);
- Land Rover (98aad) - 5.088 milyan oo doolar (0%).
Marka laga reebo noocyada baabuurta iyo dib u eegista guud ahaan Top 100, shanta nooc ee ugu qiimaha badan adduunka marka loo eego Interbrand dhamaantood waxay ka tirsan yihiin qaybta tignoolajiyada: Apple, Amazon, Microsoft, Google iyo Samsung.
Xigasho: Interbrand