THE BrandZ ee ugu sarreeya 100ka nooc ee ugu qiimaha badan caalamka waa daraasad uu faahfaahiyay Kantar Millward Brown, iyada oo ujeedadu tahay in lagu cabbiro qiimaha noocyada caanka ah ee adduunka, oo ay ka mid yihiin, noocyada baabuurta. Toyota waa, mar labaad, tan ugu qiimaha badan noocyada baabuurta, meel ay qabsatay calaamadda horeba 12 jeer 14 daabacaad ee darajadan.
Podium-ka saxda ah ee ka mid ah 100ka nooc ee ugu qiimaha badan waxay u dhigantaa Google, Apple iyo Amazon. Toyota, in kasta oo ay tahay tan ugu qiimaha badan noocyada baabuurta, marka la eego shuruudaha, waxay ku jirtaa kaalinta 36aad.
2017, saddexda ugu horreeya, ee qaybta baabuurta, waxay arkeen kor u kaca qiimahooda marka loo eego sannadkii hore. Waxyaabaha cusub ee ku saabsan masraxa baabuurta ayaa ku lug leh guushii Mercedes-Benz ee kaalinta labaad, oo dhaaftay xaddi yar oo BMW ah, taas oo u suurtagashay in ay ku sii jirto kaalinta labaad si joogto ah, iyada oo xitaa ku guulaysatay in ay dhaafto Toyota laba jeer.
Haddii daabacaadi sannadkii hore Land Rover iyo Porsche ay ku guuleysteen kaalmaha 9aad iyo 10aad, sanadkan, boosaskooda waxaa qaaday Maruti-Suzuki iyo Volkswagen.
RANKING BrandZ 2018 - noocyada baabuurta ugu qiimaha badan
- Toyota - 29.99 bilyan oo doolar
- Mercedes-Benz – 25.68 bilyan oo dollar
- BMW – 25.62 bilyan oo dollar
- Ford - 12.74 bilyan oo doolar
- Honda – 12.70 bilyan oo dollar
- nissan – 11.43 bilyan oo dollar
- Audi – 9.63 bilyan oo dollar
- Tesla – 9.42 bilyan oo dollar
- Suzuki-Maruti - 6.38 bilyan oo doolar
- Volkswagen - 5.99 bilyan oo doolar
Natiijooyinka BrandZ Top 100 ee ugu Qiimaha badan waxay ku salaysan yihiin in ka badan 3 milyan oo waraysi oo lala yeeshay macaamiisha adduunka oo dhan, oo la tixraacayo xogta Bloomberg iyo Kantar Worldpanel.
Brand Finance, oo ah la-taliye hawl-qabadkiisu diiradda saarayo go'aaminta qiimaha summadaha, ayaa u tixgeliyey Mercedes-Benz inay tahay astaanta baabuurta ugu qiimaha badan adduunka dhawr bilood ka hor, iyadoo Toyota iyo BMW la dhigay isla markiiba.