Opel e Maqakabetsing: Steve Girsky o Nka Litlhaselo ho Tsosoloso ea Brand

Anonim

Ho bonahala eka Opel e ikemiselitse ho tsoela pele ho beha lirekoto, eseng ka thekiso empa ka tahlehelo. Lekhetlong lena ho hloleha ho tsoa ho Steve Girsky, motlatsi oa mopresidente oa General Motors (GM) lipolelong ho Financial Times ea Jeremane, monna ea ileng a fuoa mosebetsi oa ho fetola Opel Europe ka mor'a ho khethoa molula-setulo oa boto ea tsamaiso ea Opel qetellong ea November.

Opel e Maqakabetsing: Steve Girsky o Nka Litlhaselo ho Tsosoloso ea Brand 21725_1

'Me ha hoa ka ha nka nako e telele - ho feta libeke tse peli feela ho nepahala - hore GM's No. 2 e bone hore leano la leano le hlalositsoeng bakeng sa lebitso la Jeremane le hlōlehile, "ka bomalimabe, merero ea rona ea ho etsa Opel e etsa phaello selemong sena ha ea sebetsa" o itse.ea ikarabellang, le ea seng a etelletse pele letšoao ho nchafatsa litebello tsa lona tse seng li ntse li le tlase bakeng sa selemo sena.

Re u hopotsa hore semesterng e fetileng feela, Opel e hlahisitse tahlehelo ka tatellano ea lidolara tse limilione tse 300, empa ha u batla ho ba le pono e batsi ea "ntho" eo re ka u joetsa hore Opel e na le tahlehelo e bokelletsoeng ea lidolara tse limilione tse 1,600. likhoeli tse 12 tse fetileng . Lebelo la tšenyo le ho thella hoo e leng mohono oa 'Muso oa Portugal…

Ha e le hantle, ho ka thehoa lintho tse ngata tse tšoanang pakeng tsa ts'ebetso ea moruo oa Portugal le ts'ebetso ea Opel. Empa ha re boneng, bobeli ba bona ba fokotsehile haholo ka lilemo tse 10 joale - Portugal e nang le lichelete tse ngata tsa lichelete le GM ka tahlehelo ea pharaonic - 'me ka bobeli ba bile le nako ea bona ea katleho ho fihlela bofelong ba lilemo tsa bo-1980, ho tloha ka nako eo ho ea pele e ne e le "lithunya maotong. ”. Ke u hopotsa hore, ho fihlela lilemong tse mashome a seng makae tse fetileng, Opel e ne e nkoa e le sera se tobileng sa BMW le Mercedes-Benz.

Opel e Maqakabetsing: Steve Girsky o Nka Litlhaselo ho Tsosoloso ea Brand 21725_2
Tsela e ke ke ea e-ba bonolo

Empa ha re sheba hape ka lipolelo ho Financial Times, Steve Girsky o bontša e le tsela ea ho tsoa mathateng mohlala oa Volkswagen, oo ka ho laola litšenyehelo, leano la theko, karohano ea 'maraka le ho kenella ka lebaka la 'maraka ho khonne ho hōla lilemo tsohle. Ho fihlela joale re ka etsa papiso: Opel e ea Portugal seo Volkswagen e leng sona ho Jeremane. Tsohle li fapane empa kaofela lia tšoana, na ha ho joalo?

Empa ho tlohela papiso ka nako e 'ngoe, ho ea ka mantsoe a Steve Girsky, tsela e hlile e na le likarolo. "Bahahi ba bang ba rekisa ho feta brand", "haeba re ka etsa se tšoanang, re tla boela re atlehe" o lumela hore motho oa mehleng oa banka, ea lilemo li 49 oa Amerika.

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Mokoloto: BBC

Leha ho le joalo, tsebiso e sala e le ho tsamaisa sekepe, ebang ke Monghali Karl-Friedrich Strack, CEO oa Opel ea khethiloeng ka Mmesa selemong sena, mme sehlopha sa hae se rala moralo o mocha, kapa ba ka qala ho tlatsa liforomo mosebetsing o haufi. setsi…

Maikutlo a hau ke afe? Na u nahana hore kopano e kholoanyane pakeng tsa Chevrolet (karolong ea Skoda) le Opel (karolong ea VW) e ka ba tharollo mathateng a Opel? Haeba ho joalo, ha re tsebe, empa Fiat e shebile…

Mongolo: Guilherme Ferreira da Costa

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