Ho tloha ha Lexus e fihla Europe ka 1990, e hapile thekiso ea likoloi tse milione, e leng mohato oa bohlokoahali.
Ketsahalo ena ea bohlokoa e fihletsoe ka Loetse selemong sena, ka mokhoa o makatsang selemong sona seo mofuta oa Japane o keteka lilemo tse 30 tsa ho qala le ho ba teng 'marakeng oa Europe.
Haeba u ne u sa tsebe, molemong oa likarabello, thekiso ea Lexus Europe e kenyelletsa Europe Bophirima (linaha tsa EU, UK, Norway, Iceland le Switzerland) le limmaraka tse ling tse ka bochabela tse kang Russia, Ukraine, Kazakhstan, sebaka sa Caucasus, Turkey esita le. Iseraele.
Pale e telele e se e ntse e le teng
Kaha joale re se re hlokometse hore Lexus e rekisitse likoloi tse milione Europe, ha ho letho le molemo ho feta ho u tsebisa hanyenyane ka nalane ea brand ka lehlakoreng lena la Atlantic.
Ngolisa ho koranta ea rona
E fihlile Europe likhoeli tse 'maloa ka mor'a hore lefatše la eona le qale USA, Lexus e ile ea qala mona ka mohlala o le mong, LS 400. Ho sa tsotellehe tšimoloho ea eona e itekanetseng (e fihletse thekiso ea 1158 feela) mohlala ona o ne o tla rala metheo ea letšoao Europe. .
Metheo ena e ne e boetse e kenyelletsa mokhoa o mocha oa tšebeletso le litšebeletso tsa bareki o neng o latela melao-motheo ea setso ea Majapane ea omotenashi, e bolelang hore moreki o lokela ho amoheloa ka tlhokomelo le tlhompho e tšoanang le ea moeti lapeng.
Ho tloha ka nako eo, Lexus e iketsetse e le e 'ngoe ea lihlahisoa tsa pele tsa ho becha ka li-hybrids tse nang le RX 400h ka 2005. Papali e lokafatsang hore 44.8% ea likoloi tse rekisoang Europe ke Lexus ho fihlela joale ke li-hybrids. Kajeno, li-hybrids li etsa 96% ea thekiso ea eona, karolo eo Portugal e nyolohelang ho 99%.
Papali e 'ngoe ea mofuta ona e bile SUV, e tsamaellanang le li-unit tse likete tse 550 tse rekisoang (tse fetang halofo) Europe, mme mofuta o rekisoang ka ho fetisisa Europe ke oa sehlopha sena, Lexus RX, mofuta o rekisoang ka ho fetesisa oa mofuta ona. "Kontinenteng ea Khale".
Qetellong, lebitso la Majapane ha lea lebala likoloi tsa lipapali, ka lebitso la Lexus "F" le se le hlahisitse mehlala e kang LFA e khethehileng, RC F le F SPORT mefuta ea Lexus.