Leano la ho fumana sebaka bakeng sa Mercedes-Benz, BMW le Audi Europe ke ho khahlisa bareki hore Genese e re ha ba hloke ho kena khoebong hape kapa ho sebetsa ha ba reka mofuta o mong oa bona.
Ka Pulungoana 2015 lefats'e le ile la tseba Genesis, mofuta oa pele oa sehlopha sa Korea Boroa Hyundai, se qalileng hantle 'marakeng oa eona oa lapeng, sa lateloa ke United States of America, Russia, Australia, Middle East le China (feela ka Mmesa 2021) .
Ha ho makatse hore ebe ho kena Europe ho nkile nako e teletsana, ho tseba hore botumo ba lihlahisoa tsa premium tsa Jeremane bo metse ka metso (joalo ka Volvo le, ka ho eketseha ka mor'a khanyetso ea pele, ea Lexus), e boetse e le sebakeng sena seo moreki o batla ho feta. Joalokaha Dominique Boesch motsamaisi-kakaretso oa Genese Europe a hlalosa:
Dominique Boesch, Motsamaisi Kakaretso oa Genesis Europe"Ena e tla ba phephetso ea rona e kholo, hobane moreki oa Europe 'marakeng ona oo re o batlang ke eena ea nang le tsebo le ea boima ka ho fetisisa lefatšeng, empa kea tseba hore re se re itokisitse."
Tyrone Johnson, molaoli oa botekgeniki oa mofuta o mocha, o ts'ehetsa mohopolo ona, a netefatsa hore "mefuta e qalang ho rekisoa selemong sena e ne e le sepheo sa liphetoho tsa bohlokoa mabapi le chassis le lienjine, ka liteko tse felletseng ho potoloho ea Nürburgring, eseng ho fihlella. linako tse ntle ka ho fetisisa, empa ho fana ka matšeliso a holimo ka ho fetisisa likoloing tsa rona. "
Genese e qala ka mokitlane o mongata ho latela boleng ba ho beha mehlala ea eona, ebang Albert Biermann, palo ea 1 ea matla ka har'a mabitso a sehlopha, e fetohile sesupo indastering ena kamora lilemo tse ngata tse etellang pele nts'etsopele ea BMW M tse. tšupiso khaolong ena.
Tsebo ea 'maraka oa Europe le seo moreki a se batlang, ha e le hantle, e ne e le ea bohlokoa khethong ea batsamaisi ba' maloa ba Genese, ho qala ka mookameli oa eona, Boesch, ea tsoang ntlo-khōlō ea k'hamphani e Frankfurt (ka nakoana mohahong o tšoanang le Hyundai , Offenbach , empa ka ho fallela sebakeng sa eona se reriloeng bakeng sa likhoeli tse 'maloa tse latelang) e tla tlaleha ka ho toba ho Jay Chang, CEO oa Genese Seoul.
O tla sebelisa boiphihlelo ba hae boo a bo fumaneng nakong ea lilemo tse 20 tseo a li qetileng Audi, mosebetsing oo e neng e le molaoli kakaretso oa lets'oao la mehele Korea Boroa, Japane le China, pele a khutlela Europe e le motsamaisi oa thekiso oa Audi mme kamora moo, motsamaisi oa Global Retail Strategy ea bokamoso.
pamper moreki
'Me ke hantle sebakeng sena moo mehopolo e meng eo Genese e batlang ho tlisa phetoho ho ba bang Europe e tla kenngoa ts'ebetsong, joalo ka ha Boesch a re:
Dominique Boesch, Motsamaisi Kakaretso oa Genesis Europe"Leanong la lilemo tse hlano tseo re li etsang konteraka le moreki e mong le e mong, koloi ea hau e lebelletsoe ho bokelloa ebe e khutlisetsoa lapeng/ofising ea hau ke Genesis Personal Assistant, kahoo ha ua tlameha ho khutlela khoebong kapa workshop sebakeng sa hau. bophelong."
Ka hona, ha ho makatse hore marang-rang a litumellano a fokotsehe (qalong tse tharo feela - London, Zurich le Munich -, empa ka katoloso e reriloeng) le hore khotso ea kelello e kholo, morerong oa eona oa phekolo ea lilemo tse hlano bakeng sa Moreki oa Genesis o kenyelletsa tiisetso ea koloi, thuso ea botekgeniki, thuso e ka thoko ho tsela, koloi e ncha e fumanehang, le limmapa tsa moea le lisebelisoa tsa software tse romelloang koloing.
Genese GV80
Ntlha e 'ngoe e ipapisitseng le leano la ho bapatsa ke ho hlophisoa ha litheko tse le 'ngoe, tseo ho seng tse ka buisanoang ka tsona, e leng mokhoa oo e neng e le oa bohlokoa ho Apple mme o se o ntse o sebetsa ka likoloi (karolo eo ho eona e tla ba le liphephetso tse khahlisang ka lebaka la maemo a ntseng a eketseha. moralo o fapaneng oa lichelete oa naha ho ea ka linaha, joalo ka ha re tseba hantle Portugal…).
Mokhoa ona oa ho theha phapang tšebeletsong ea bareki e ne e le e 'ngoe ea lintlha tse mahlonoko tsa katleho bakeng sa Lexus ha e fihla US ka 90s' me e e lumella ho hlōla boeta-pele ba 'maraka ona ka lilemo tse hlano feela, ntho e sa utloahaleng Europe, moo ho fetola- ego brand Toyota Group e ntse e tsoela pele ho ba le litheko tse tlase haholo tsa thekiso.
Genese G80
Dizeli, Peterole le Motlakase
Genesis e tseba hore ntoa e tla ba thata Europe, empa e becha ka mefuta e mene selemong sena ho ba le tšusumetso: li-sedans tsa G70 le G80 le SUV (tse lokelang ho ba le tlhokahalo e eketsehileng) GV70 le GV80, ka ho qalisoa ha mofuta o itseng. mohlala bakeng sa mmaraka oa Europe halofo ea pele ea 2022.
"Hona joale ho tla ba le lienjine tsa li-cylinder tse 'ne le tse tšeletseng, Diesel le peterole (le tse nang le mabili a ka morao le mabili a mane), empa qalong ea selemo se tlang re tla ba le Genese ea pele ea 100% ea motlakase. G80, e tla lateloa ke mefuta e meng e 'meli e se nang mosi ka ho felletseng (e' ngoe ea tsona e nang le sethala se ikhethileng), hape ka 2022", e ts'episa Tyrone Johnson, ea hlokomelang hore e ne e ke ke ea e-ba joalo: "lenyalo lena le pakeng tsa mabothobotho le motlakase. e ke ke ea qojoa le ho Genese”.
G80 ka hare
Europe e tla itšoara joang ho Genese?
Luc Donckerwolke ke setsebi se seng se seholo sa bareki ba Europe, kamora lilemo tse fetang mashome a mabeli (1992-2015) a sebetsa Sehlopheng sa Volkswagen, ka boetapele ba moralo oa Bentley e le e 'ngoe ea maemo a hae a bohlokoahali. Moahi oa 'nete oa lefats'e (ea hlahetseng Peru le moahi oa Belgian, ea neng a lula Fora, Jeremane, Spain le Korea Boroa), Donckerwolke o hlahisa filosofi ea moralo oa Genese e le "Athletic Elegance", e entsoeng ka likarolo tse bontšang matla, tšireletso le bonolo:
Luc Donckerwolke, Motsamaisi oa Pōpo, Hyundai Motor Group"Ka mohlala, liphanele tsa rona tsa boto, ha re batle ho fana ka "menu ea lijo-thollo" e kholo, empa tšebeletso ea boleng bo botle e hlokometsoeng ke motho ea molemo ka ho fetisisa, e le hore moreki a be le ntho e 'ngoe le e 'ngoe eo a e ratang haholo ha a e batla. ” .
Genese X Concept, khaolo e latelang ea moralo oa brand.
Ho tla ba monate ho bona karabelo ea 'maraka oa Europe ho fihleng ha mofuta ona, ka ho tseba hore MaKorea Boroa a ile a latela tsela e ts'oanang le ea mabitso a Majapane ts'ebetsong ea bona ea machaba, pele United States of America ebe Europe le ho nka. halofo ea nako e nkileng Toyota, Nissan kapa Honda ho sebetsa limmarakeng tsena.
Ka 2020 Genese e rekisitse likoloi tse 130,000 lefatšeng ka bophara, ho feta 5% feela ea likoloi tse ngolisitsoeng ke moetapele har'a mefuta ea pele, Mercedes-Benz.
Empa karolong ea pele ea 2021 Genese ea 8222 e rekisoang US e se e ntse e le ka holimo ho 10% ea (78 000) e ngolisitsoeng ke moetapele Mercedes le mekhoa ea ho khetholla ho ea ka litšebeletso tsa bareki (ho bala, ho pampering le ho feta) le liphello tse ntle. lithutong tsa bohlokoa haholo tsa botšepehi/boleng ba JD Power (tse ileng tsa phahamisa katleho ea Lexus naheng eo lilemong tse mashome a mararo tse fetileng) li ka lumella kholo e kholo lilemong tse tlang.
Limmaraka tse nyane tsa Europe, joalo ka Portugal, ha li so kenyellelitsoe almanakeng ea katoloso ea Genese k'honthinenteng ena, empa ho fihla ha bona Portugal ho ke ke ha etsahala pele ho halofo ea bobeli ea lilemo tse leshome.