Selemo se seng le se seng moeletsi oa Amerika Leboea Interbrand e fana ka tlaleho ea eona mabapi le mefuta e 100 ea bohlokoa ka ho fetisisa lefatšeng mme le selemong sena ho joalo. Joalo ka ha ho etsahetse selemong se fetileng, mefuta ea likoloi tse 15 ke karolo ea Top 100 ena.
Ho na le litšiea tse tharo tsa tlhahlobo bakeng sa Interbrand ho theha lethathamo lena: ts'ebetso ea lichelete ea lihlahisoa kapa litšebeletso tsa cha; karolo ea lets'oao tšebetsong ea liqeto tsa theko le matla a lets'oao molemong oa ho sireletsa lekeno la kamoso la k'hamphani.
Lintlha tse ling tse 10 li eloa hloko ts'ebetsong ea tlhahlobo, li arotsoe ka lihlopha tse tharo. Boetapele, Kenyeletso le Bohlokwa. Ea pele, Boetapele, re na le lintlha tsa tataiso, kutloelo-bohloko, tekano le matjato; ya bobedi, Kenyeletso, re na le kgethollo, seabo le momahano; 'me ea boraro, Bohlokoa, re na le mabaka a boteng, kamano le tšepo.
Haeba selemong se fetileng seoa sena se ile sa ama boleng ba mefuta ea likoloi hampe, ho fapana le mefuta e meng eo e seng ea likoloi, haholo lihlahisoa tsa theknoloji, tse ileng tsa qetella li ruile molemo ka ho potlakisa phetoho ea dijithale selemong sena se fetileng, ka 2021 ho bile le pholiso. boleng boo bo lahlehileng.
Ke mefuta efe ea likoloi tse 15 tsa bohlokoa ka ho fetisisa?
Letšoao la pele la likoloi har'a mefuta ea 100 ea bohlokoa ka ho fetisisa ke Toyota, e tlang sebakeng sa bo7, boemo boo e bileng le bona ho tloha 2019. Ha e le hantle, sethala sa 2021 ke pheta-pheta ea seo re se boneng ka 2020 le 2019: Toyota, Mercedes- Benz le BMW. Mercedes-Benz hang-hang e ka mor'a Toyota, e le eona feela mefuta e 'meli ea likoloi ho Top 10.
Ntho e makatsang ka ho fetisisa ea selemo e ne e le ho hloa ho hoholo ha Tesla. Haeba ka 2020 e ile ea qala ho hlaha ho Top 100 ea lihlahisoa tsa bohlokoa ka ho fetisisa, ea fihla boemong ba 40 ka kakaretso, selemong sena e nyolohetse ho boemo ba 14 ka kakaretso, e le letšoao la bone la likoloi tsa bohlokoa ka ho fetisisa, le theola Honda setulong seo.
Totobatsa hape bakeng sa Audi le Volkswagen, tse fetang Ford, hammoho le MINI, tse fetotseng maemo ka Land Rover.
- Toyota (7th kakaretso) - $ 54.107 limilione tse likete (+ 5% ho feta 2020);
- Mercedes-Benz (8th) - $ 50.866 limilione tse likete (+ 3%);
- BMW (12th) - $ 41.631 limilione tse likete (+ 5%);
- Tesla (14th) - US $ 36.270 limilione tse likete (+ 184%);
- Honda (25th) - $ 21.315 limilione tse likete (-2%);
- Hyundai (35th) - $ 15.168 limilione tse likete (+6%);
- Audi (46th) - $ 13.474 limilione tse likete (+8%);
- Volkswagen (47th) - $ 13.423 limilione tse likete (+ 9%);
- Ford (52nd) - $ 12.861 limilione tse likete (+ 2%);
- Porsche (58th) - $ 11.739 limilione tse likete (+ 4%);
- Nissan (59th) - $ 11.131 limilione tse likete (+ 5%);
- Ferrari (76th) - $ 7.160 limilione tse likete (+ 12%);
- Kia (86th) - $ 6.087 limilione tse likete (+ 4%);
- MINI (96th) - li-euro tse limilione tse likete tse 5.231 (+ 5%);
- Land Rover (98th) - liranta tse limilione tse 5.088 (0%).
Ka ntle ho lihlahisoa tsa likoloi le ho hlahloba Top 100 ka kakaretso, lihlahisoa tse hlano tsa bohlokoa ka ho fetisisa lefatšeng ho ea ka Interbrand kaofela ke tsa lekala la theknoloji: Apple, Amazon, Microsoft, Google le Samsung.
Mohloli: Interbrand