TS'ELISO BrandZ Top 100 Mekhatlo ea Bohlokoa ka ho Fetisisa ea Lefatše ke boithuto bo qaqisitsoeng ke Kantar Millward Brown, ka sepheo sa ho lekanya boleng ba mefuta ea mantlha ea lefats'e, har'a bona, mabitso a likoloi. Toyota ke, hape, ea bohlokoa ka ho fetisisa har'a mefuta ea likoloi, sebaka seo lebitso la sona le seng le ntse le le teng makhetlo a 12 likhatisong tse 14 tsa boemo bona.
Sethala se felletseng har'a lihlahisoa tsa bohlokoa ka ho fetisisa tsa 100 se lumellana le Google, Apple le Amazon. Toyota, leha e le ea bohlokoa ka ho fetisisa har'a mefuta ea likoloi, ka mantsoe a felletseng, e sebakeng sa bo36 feela.
Bakeng sa 2017, tse tharo tsa pele, sehlopheng sa likoloi, li bone boleng ba tsona bo nyoloha ha li bapisoa le selemong se fetileng. Ntho e ncha ea sethala sa koloi e kenyelletsa ho hapa sebaka sa bobeli ke Mercedes-Benz, e fetang moeli o moqotetsane oa BMW, o khonang ho lula sebakeng sa bobeli hoo e ka bang kamehla, o bile o khona ho feta Toyota ka makhetlo a mabeli.
Haeba khatisong ea selemo se fetileng Land Rover le Porsche li fihletse sebaka sa 9 le sa 10, selemong sena, libaka tsa bona li nkiloe ke Maruti-Suzuki le Volkswagen.
RANKING BrandZ 2018 - likoloi tsa bohlokoa ka ho fetisisa
- Toyota - liranta tse limilione tse likete tse 29.99
- Mercedes-Benz - liranta tse limilione tse likete tse 25.68
- BMW - liranta tse limilione tse likete tse 25.62
- Ford - liranta tse limilione tse likete tse 12.74
- Honda - liranta tse limilione tse likete tse 12.70
- nissan - liranta tse limilione tse likete tse 11.43
- Audi - liranta tse limilione tse likete tse 9.63
- Tesla - liranta tse limilione tse likete tse 9.42
- Suzuki-Maruti - liranta tse limilione tse likete tse 6.38
- Volkswagen - lidolara tse limilione tse likete tse 5.99
Liphetho tsa BrandZ Top 100 tsa Bohlokoa ka ho Fetisisa tsa Lefatše li thehiloe lipuisanong tse fetang limilione tse 3 le bareki lefatšeng ka bophara, tse amanang le lintlha tse tsoang Bloomberg le Kantar Worldpanel.
Brand Finance, moeletsi eo mosebetsi oa hae o shebaneng le ho fumana boleng ba lihlahisoa, o nkuoe Mercedes-Benz e le lets'oao la koloi la bohlokoahali lefatšeng likhoeling tse 'maloa tse fetileng, ha Toyota le BMW li behiloe hang ka mor'a eona.