Ho ea ka boitsebiso bo tsoang ho thuto ea Marktest TGI (Target Group Index), batho ba fetang limilione tse 1.1 ba Mapotoketsi ba ikemiselitse ho reka koloi likhoeling tse latelang tsa 12.
Boithuto ba TGI ba Marktest bo lekanya, ho 1,125 sekete, palo ea batho ba reng ba ikemiselitse ho reka koloi likhoeling tse 12 tse tlang, e leng 13.1% ea baahi ba naha ba lilemo tse 15 le ho feta. Banna, ha ba bapisoa le basali, ba amohela mohopolo oa ho reka koloi likhoeling tse 12 tse tlang (15.1% le 11.4%).Ka lilemo, sepheo sa ho reka koloi likhoeling tse 12 tse latelang se fokotseha ha sebopeho sa lilemo se ntse se tsoela pele. Pakeng tsa lilemo tse 15 le 24, 18.6% e re e ikemiselitse ho etsa joalo, pakeng tsa lilemo tse 25 le 34, 18.2%, athe ho batho ba ka holimo ho lilemo tse 65, palo ena ha e fete 4.2%. Boroa, Greater Lisbon le Lebopo le Bohareng ke libaka tse hlahisang boleng bo holimo ho karolelano ea naha, mabapi le sepheo sa ho reka koloi likhoeling tse 12 tse tlang, ka ho latellana 17.5%, 15.0% le 14.5%. Batho ba tsoang lihlopheng tse kaholimo le tse kaholimo (17.4%) le tse mahareng (14.1%) le bona ke ba nang le maikemisetso a ho reka koloi ka holimo ho karolelano.
Lintlha le tlhahlobo e hlahisitsoeng ke karolo ea thuto ea TGI, thepa ea mahlale ea Kantar Media, le eo Marktest a nang le lengolo la tumello ea ho sebetsa Portugal, ke thuto e ikhethang eo ka nako e ts'oanang e bokellang tlhahisoleseling bakeng sa likarolo tse kholo tsa 17 tsa mebaraka, likarolo tse 280 tsa lihlahisoa le lits'ebeletso le lihlahisoa tse fetang 3000 kahoo li fana ka tsebo e tebileng ka Sepotoketsi le tšebeliso ea bona, lihlahisoa, boithabiso, mokhoa oa bophelo le tšebeliso ea mecha ea litaba. Ho fumana lintlha tse ling mabapi le boithuto bona tlanya mona.
Mohloli: Marktest