Ho tloha ha Salvador Fernandes Caetano a hlahisa Toyota ho Portugal lilemo tse 50 tse fetileng - o tseba lintlha tse qaqileng tsa motsotso oo mona - Toyota e hahile botumo ba eona naheng ea rona, eseng feela e le mochine oa koloi, empa e le letšoao le amanang le liphallelo le boikarabello ba sechaba .
Khokahanyo e ngotsoeng ka botebo le e ke keng ea hlakoloa ho DNA ea Toyota
Kajeno, ho fana ka liphallelo le boikarabello ba sechaba ke mantsoe a tloaelehileng a lexicon ea khoebo, empa lilemong tsa bo-1960 ho ne ho se joalo. Salvador Fernandes Caetano esale e le monna ea nang le pono, 'me tsela eo a boneng ka eona - leha ho le joalo - karolo ea lik'hamphani sechabeng ke seipone se seng sa pono eo.
E 'ngoe ea mehlala ena e qalile ho elella bofelong ba lilemo tsa bo-1960. Toyota naheng ea Portugal e bile e 'ngoe ea lik'hamphani tsa pele tse ileng tsa kenya ts'ebetsong leano la kabo ea phaello bakeng sa basebetsi ba eona.
Qeto e ka makatsang feela ba sa tsebeng nalane ea brand Portugal. E 'ngoe ea mabaka a entseng hore Toyota e tle Portugal e amana hantle le kameho ena ea batho. Palo ea batho le malapa ao lets'oao le le sebelisitseng le boikarabello bo tlileng le lona, li ile tsa lula kelellong ea Mothehi "motšehare le bosiu".
Ke ka nako eo ho kena lekaleng la likoloi, ka Toyota, ho hlahileng e le e 'ngoe ea menyetla ea ho fapanyetsana mesebetsi ea k'hamphani.
E bile boitlamo bona bo matla le bo tiileng ho setjhaba bo ileng ba etsa hore Toyota naheng ya Portugal e fumane tshehetso eo e neng e e hloka ho hlola ka katleho dinako tse ding tsa mathata historing, nakong ya Estado Novo le ka morao ho la 25 Mmesa.
Kutlwano, tshepo le boitlamo. E ne e le ka melao-motheo ena hore kamano ea Toyota le sechaba e thehiloe ho tloha qalong.
Empa khokahano ea Toyota sechabeng ha ea ka ea fella feela mosebetsing oa eona oa khoebo feela. Ho tloha matšolong a tlhokomeliso ho ea ho ho bokella chelete, ka ho theha setsi sa koetliso ea litsebi, Toyota esale e phetha karolo ea bohlokoa sechabeng ho feta likoloi. Ke Toyota ena ea Portugal eo re tla e fumana meleng e latelang.
pitso kamoso
Salvador Fernandes Caetano o kile a re: "kajeno joalo ka maobane, mosebetsi oa rona o ntse o tsoela pele ho ba Bokamoso". Ke ka moea ona hore mofuta ona o tobane le boteng ba ona Portugal ka lilemo tse 50.
Ha se taba ea ho rekisa likoloi feela. Tlhahiso le koetliso ke litšiea tsa Toyota naheng ea Portugal.
E 'ngoe ea mabaka a Toyota a boikhohomoso ka Portugal ke Setsi sa Koetliso ea Mosebetsi sa Salvador Caetano. E na le litsi tse tšeletseng ho pholletsa le naha 'me li fana ka lithuto tse amanang le lefapha la likoloi, tse kang mechatronics kapa penta, setsi sena se se se koetlisitse bacha ba fetang 3,500 ho tloha ka 1983.
Linomoro tse hlakileng, tseo ka holim'a tsohle li emelang monehelo ho theho le bokamoso ba naha le ho feta lithahasello tsa k'hamphani.
Salvador Fernandes CaetanoHaeba ho se na basebetsi, ba etse.
Ke kamoo Salvador Fernandes Caetano, ka tsela e tobileng eo a neng a tsejoa ka eona, a ileng a arabela Mookameli oa Basebetsi ba k'hamphani ka lebaka la khaello ea litsebi tse tšoanelehang libakeng tse sa tšoaneng tsa mosebetsi.
Toyota Solidarity
Ho tloha ha Feme ea Toyota e kengoa Ovar ka 1971 - feme ea pele ea mofuta oa Majapane Europe - matsapa a mangata a Toyota a reretsoe ho ts'ehetsa mekhatlo ea sechaba, ka phano ea likoloi.
Toyota Hiace
Linako tsa bohlokoa bakeng sa letšoao le 'nileng la phetoa ho theosa le lilemo ho tloha lilemong tsa bo-70. Ka 2007 ho ile ha thehoa morero oa "Toyota Solidária", o ileng oa phahamisa chelete, ka thekiso ea lihlahisoa tsa morao-rao, bakeng sa ho fumana le ho fana ka likoloi ho mekhatlo e joalo. e le Selekane sa Portugal Khahlanong le Kankere le ACREDITAR, motheo o tšehetsang bana ba nang le mofetše le malapa a bona.
MMOHO LE SECHABA
E 'ngoe ea litšehetso tse bohlokoa tse fanoeng ke Toyota ho sechaba ke ho rekoa ha likoloi ho tsamaisa basebelisi ho ea ho Private Social Solidarity Institutions - IPSS's. Ho tloha ka 2006, likoloi tse fetang lekholo tsa Hiace le Proace li se li rometsoe litsing tse makholo tsa lehae.
Moshoelella kamehla
E 'ngoe ea Mekhoa e tsebahalang haholo ea Toyota ke "Toyota One, One Tree". Bakeng sa Toyota e 'ngoe le e 'ngoe e ncha e rekisoang Portugal, mofuta ona o ikemiselitse ho lema sefate se tla sebelisoa ho nchafatsa libaka tse anngoeng ke mello.
Ho tloha ka 2005, morero ona o lemme lifate tse fetang likete tse 130 naheng ea Portugal le Madeira.
'Me joalo ka ha botsitso e le tšiea ea mantlha ea Toyota, lets'oao le ikopantseng le QUERCUS ka 2006 morerong oa "New Energies in Motion".
Bokapele ba Prius Plug-in bo tšoailoe ka li-optics tse bohale tse nang le li-contours tse tloaelehileng.
Letšolo le lecha la tlhokomeliso ea tikoloho le akaretsang likolo tsa potoloho ea 3 le thuto ea mahareng naheng. Ka har'a Toyota Prius, ho ile ha hlophisoa linako tse 'maloa tsa tlhahisoleseling mabapi le lihlooho tsa ho boloka matla, matla a ka nchafatsoang le motsamao o tsitsitseng.
Pale e tsoela pele…
Haufinyane tjena, Toyota Caetano Portugal e thehile tšebelisano 'moho le Komiti ea Liolimpiki ea Portugal, kahoo e ts'ehetsa baatlelete ba Liolimpiki le ba Paralympic, ho fihlela Lipapali tsa Liolimpiki tsa 2020.
Tlas'a tšebelisano-'moho ena, Toyota, ntle le ho ba koloi ea molao ea Komiti, e ikemiselitse ho nts'etsapele lihlahisoa tsa motsamao tse tsitsitseng tse nang le litharollo tse ikhethileng bakeng sa boikoetliso ba lipapali tse fapaneng, hammoho le matsapa a fapaneng a boikarabello ba sechaba sebakeng sa lipapali.
Lepetjo la pele la mofuta ona e ne e le “Toyota is here to stay”, empa mofuta ona o entse ho fetang hoo.
E lebisa ho zero emissions
Tse ling tsa mesebetsi ea boikarabello ba sechaba e hlalositsoeng ke karolo ea leano la lefats'e la Toyota mabapi le Mosi: Zero. Leano le ikemiselitseng ho sireletsa Tlhaho le tikoloho ka ho fokotsa litšila le ho fokotsa ho ntšoa ha likhase tse futhumatsang lefatše.
Boiteko bo entseng hore ho be le khoebo ea koloi ea pele e nyalisitsoeng ea lihlahisoa tse ngata, Toyota Prius (ka 1997) mme e ile ea fella ka Toyota Mirai, e leng mohlala o tsamaisoang ke hydrogen, e hlahisang mouoane oa metsi feela. Joalo ka Prius, Mirai le eona ke pula-maliboho, e le koloi ea pele ea tlhahiso ea hydrogen-powered.
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