Genesis e ikemiselitse ho qothisana lehlokoa le lihlahisoa tsa mantlha tsa premium. Ke e 'ngoe ea libethe tsa Hyundai bakeng sa lilemo tse tlang.
Genesis, e leng lebitso le neng le tloaetse ho tšoaea lihlahisoa tsa boleng bo holimo tsa Hyundai, joale e se e tla sebetsa e le lebitso la eona le ikemetseng karolong ea mabothobotho. Hyudai o batla hore mehlala ea Genese nakong e tlang e hlahelle ka maemo a bona a phahameng a ts'ebetso, moralo le mekhoa e mecha.Ka lets'oao le lecha leo "tšimoloho e ncha", sehlopha sa Hyundai se tla tsebahatsa mefuta e mecha e tšeletseng ka 2020 'me se tla qothisana lehlokoa le lihlahisoa tse phahameng ka ho fetesisa, se sebelisa katleho ea sona' marakeng oa likoloi oa lefatše o ntseng o hola ka potlako.
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Mehlala e mecha ea Genese e batla ho theha tlhaloso e ncha ea mabothobotho e tla fana ka sethala se secha bakeng sa motsamao oa kamoso, o tsepamisitsoeng haholo ho batho. Ho fihlela sena, lets'oao le tsepamisitse maikutlo linthong tse 'ne tsa bohlokoa: boqapi bo shebaneng le motho, ts'ebetso e phethahetseng le e leka-lekaneng, bokhabane ba liatleletiki moralong le boiphihlelo ba bareki, ntle le mathata.
Re thehile mofuta ona o mocha oa Genese re tsepamisitse maikutlo ho bareki ba rona ba batlang liphihlelo tsa bona tse bohlale tse bolokang nako le matsapa, ka lintlafatso tse sebetsang tse ntlafatsang khotsofalo. Letšoao la Genese le tla phethahatsa litebello tsena, 'me e be moetapele oa 'maraka ka leano la rona le shebaneng le batho." Euisun Chung, Motlatsi oa Mopresidente oa Hyundai Motor.
E ikemiselitse ho tlisa phetoho, Hyundai e ile ea theha Genese e nang le moralo o ikhethang, lets'oao le lecha, sebopeho sa lebitso la sehlahisoa le litšebeletso tse ntlafalitsoeng tsa bareki. Letšoao le lecha le tla hlophisoa bocha ho tsoa ho mofuta o sebelisoang hajoale. Ha e le mabitso, mofuta o tla amohela sebopeho se secha sa mabitso a alphanumeric. Mehlala ea kamoso e tla bitsoa ka tlhaku 'G' e lateloe ke nomoro (70, 80, 90, joalo-joalo), e leng moemeli oa karolo eo e leng ho eona.
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Ho theha moralo o ikhethileng le o fapaneng oa likoloi tse ncha tsa mofuta oa Genese, Hyundai e thehile Karolo e ikhethileng ea Moralo. Bohareng ba 2016, Luc Donckerwolke, eo pele e neng e le hlooho ea meralo ea Audi, Bentley, Lamborghini, Seat le Skoda, o tla etella pele karolo ena e ncha ha a ntse a eketsa karolo ea hlooho ea Setsi sa Moralo ho Hyundai Motor. Mosebetsi oa Lekala lena le lecha la Moralo o tla hlokomeloa ke Peter Schreyer e le karolo ea boikarabelo ba hae ba meralo e le Mopresidente le Motsamaisi oa Liqapi (CDO) oa Hyundai Motor Group.Ho fihlela joale, mofuta oa Genese o ne o rekisoa feela limmarakeng tse kang Korea, Chaena, Amerika Leboea le Middle East. Ho tloha joale ho ea pele, e tla atoloha ho ea Europe le limmarakeng tse ling.