Yintoni esinokuyilindela kwi-brand yaseSweden?

Anonim

Olunjani lona uhambo! Yayiyiminyaka engama-90 enzima. Ukusukela kwisidlo sasemini nabahlobo ukuya kwelinye lawona maxesha abalulekileyo kwimbali yakwaVolvo kwezi veki zidlulileyo.

Sele sikuxelele ukuba i-brand yaseSweden yasekwa njani, indlela eyaziqinisekisa ngayo kushishino lweemoto, indlela eyahlula ngayo kukhuphiswano, kwaye ekugqibeleni, yeyiphi imodeli ephawule imbali yayo.

Emva kolu hambo lweminyaka engama-90 kwimbali yophawu, ngoku lixesha lokujonga okwangoku kwaye uhlalutye indlela iVolvo elungiselela ngayo ikamva.

Njengoko besinethuba lokubona, indaleko ikwimizila yohlobo lwaseSweden, kodwa ixesha elidlulileyo liyaqhubeka nokuba nobunzima obuqinisekileyo. Kwaye ukuthetha ngekamva lophawu, kukho, kwixesha elidlulileyo, ukuba siza kuqala.

Yintoni esinokuyilindela kwi-brand yaseSweden? 20312_1

inyani kwimvelaphi

Ukusukela ngesidlo sasemini esidumileyo phakathi kwabasunguli bakwaVolvo u-Assar Gabrielsson noGustaf Larson ngo-1924, kuninzi okutshintshileyo kwishishini leemoto. Kuninzi okutshintshileyo, kodwa kukho into enye engatshintshiyo ukuza kuthi ga namhlanje: Inkxalabo yeVolvo ngabantu.

“Iimoto ziqhutywa ngabantu. Yiyo loo nto yonke into esiyenzayo kwaVolvo kufuneka ifake isandla, kuqala, kukhuseleko lwakho.”

Esi sigwebo, sivakaliswe ngu-Assar Gabrielsson, sele engaphezulu kweminyaka engama-90 ubudala kwaye sibonisa ukuzinikela okukhulu kweVolvo njengophawu. Kuvakala ngathi yenye yala magama e-buzzwords azalelwe kwisebe lezentengiso kunye nonxibelelwano, kodwa akunjalo. Ubungqina bulapha.

Yintoni esinokuyilindela kwi-brand yaseSweden? 20312_2

Ukuxhalabela abantu kunye nokhuseleko kuqhubekeka ukuba zizikhokelo zeVolvo kwixesha langoku nakwikamva.

Eyona iVolvo ingcono?

Iirekhodi zentengiso ziyalandelana - bona apha. Ukusukela oko iVolvo yafunyanwa yiGeely - imvelaphi yezizwe ngezizwe yaseTshayina - uphawu lufumana lelona xesha linempumelelo kwimbali yalo.

Yintoni esinokuyilindela kwi-brand yaseSweden? 20312_3

Iimodeli ezintsha, itekhnoloji entsha, ii-injini ezintsha kunye namaqonga amatsha aphuhliswe kumaziko ezobugcisa ophawu sesinye sezizathu zale mpumelelo ikhulayo. Imodeli yokuqala yeli “xesha” litsha yayiyiVolvo XC90 entsha. I-SUV yodidi edibanisa imodeli ye-90 Series yosapho, equka i-V90 estate kunye ne-limousine ye-S90.

Ezi modeli zakwaVolvo zeyokuqala kwezona nkqubo zinebhongo kwimbali yolu phawu, uMbono ka-2020.

Umbono 2020. Ukususela kumazwi ukuya kwizenzo

Njengoko kukhankanyiwe, uMbono ka-2020 yenye yezona nkqubo zinebhongo kwimbali yoshishino lweemoto. Inkampani yakwaVolvo yayiyeyokuqala uhlobo lwemoto yehlabathi ukuzibophelela koku kulandelayo:

“Injongo yethu kukuba ngo-2020 kungabikho mntu ubhubhileyo okanye wonzakele ngokumasikizi emva kwevili leVolvo” | UHåkan Samuelsson, uMongameli weVolvo Cars

Ngaba lusukelo lwamabhongo? Ewe, ayinakwenzeka? Suku. Umbono ka-2020 wenziwa ngokweseti yetekhnoloji yokhuseleko esebenzayo kunye ne-passive esele iphunyeziwe kuzo zonke iimodeli ezintsha zophawu.

Yintoni esinokuyilindela kwi-brand yaseSweden? 20312_4

Ukudibanisa ubuchule bophando olupheleleyo, ukulinganisa kwekhompyuter kunye namawaka eemvavanyo zokuphahlazeka - khumbula ukuba iVolvo inelinye lamaziko ovavanyo makhulu kwihlabathi - kunye nedatha yokwenyani yobomi, uphawu luphuhlise iinkqubo zokhuseleko ezikwi-genesis yeVision 2020. .

Kwezi nkqubo, siqaqambisa inkqubo yokuqhuba i-Auto Pilot semi-autonomous drive. Ngokusebenzisa i-Auto Pilot, iimodeli zeVolvo ziyakwazi ukulawula ngokuzimeleyo iiparamitha ezifana nesantya, umgama wesithuthi esingaphambili kunye nokugcinwa kwendlela ukuya kwi-130 km/h – phantsi kweliso lomqhubi.

EZIPHATHELELEYO: Iintsika ezintathu zeqhinga lokuqhuba lokuzimela lakwaVolvo

I-Volvo Auto Pilot isebenzisa inkqubo entsonkothileyo yeekhamera ze-360 ° zanamhlanje kunye neeradar ezinoxanduva lokuqhuba i-semi-autonomous kuphela, kodwa kunye neminye imisebenzi efana nenkqubo yokugcinwa kwendlela, ukunyathela ngokukhawuleza okuzenzekelayo, umncedisi we-intersection kunye nokufumanisa okusebenzayo. yabahambi ngeenyawo nezilwanyana.

Zonke ezi nkqubo zokhuseleko, zincediswa ziinkqubo zolawulo lozinzo lwemveli (ESP) kunye ne-braking (ABS + EBD), zilawula ukuthintela, ukunciphisa kunye nokuphepha kakhulu ukuba nokwenzeka kweengozi.

Ukuba ingozi ayinakuphepheka, abahlali banomgca wesibini wokukhusela: iinkqubo ezikhuselekileyo zokukhusela. I-Volvo inguvulindlela kufundo lophuhliso lwemoto eneendawo zoguqulo ezicwangcisiweyo. Sikhumbula injongo yophawu: ukuba ngo-2020 akukho mntu ubhubhileyo okanye wonzakele kakhulu emva kwevili leVolvo.

Ngase kuMbane

Inkxalabo kaVolvo ngabantu ayiphelelanga kukhuseleko ezindleleni. IVolvo ithatha imbono ebanzi yokhuseleko, yandisa iinkxalabo zayo ekukhuseleni okusingqongileyo.

Oko kuthethiweyo, enye yeenkqubo zophuhliso ezibaluleke kakhulu kuphando kunye nophuhliso lwezinye iindlela zombane kwiinjini zokutsha. I-Volvo ithatha amanyathelo amakhulu ekufakeni umbane ngokupheleleyo kwiimodeli zayo. Inkqubo eya kuhamba ngokuthe ngcembe, kuxhomekeke kulindelo lweemarike kunye nokuziphendukela kwezobuchwepheshe.

Ngaba uyazi ukuba igama elithi "omtanke" lithetha ukuthini?

Kukho igama lesiSwedish elithetha "ukunyamekela", "ukuqwalasela" kunye "nokucinga kwakhona". Elo gama lithi "omtanke".

Yayililizwi elikhethwe nguVolvo ukushwankathela indlela uphawu oluthatha ngayo ubizo lwalo lweshishini kunye nenkqubo yalo yokuzibophelela kwezentlalo kunye nokusingqongileyo - ilifa lombono "wokungafihli kunye nokuziphatha" ophunyezwe ngu-Assar Gabrielsson (bona apha).

Ngokusekwe kwimingeni yangoku neyexesha elizayo yoluntu lwangoku, iVolvo iye yaseka inkqubo ye-Omtanke yaba ziindawo ezintathu ezinempembelelo: impembelelo njengenkampani, iimpembelelo zeemveliso zayo kunye nendima yeVolvo eluntwini.

Enye yeenjongo eziphambili zale nkqubo yeshishini kukuba ngo-2025 impembelelo yokusingqongileyo yomsebenzi weVolvo iya kuba nguziro (ngokwemiqathango yeCO2). Enye yeenjongo zolu phawu kukuba ubuncinci i-35% yabasebenzi bakwaVolvo, ngo-2020, yenziwe ngabasetyhini.

Ikamva eliqaqambileyo?

Ukhuseleko. Iteknoloji. Uzinzo. Ziziseko zeVolvo zeminyaka ezayo. Singashwankathela ngala mazwi indlela uphawu olujongene ngayo nekamva.

Ikamva eligcwele imingeni, kwimeko yokutshintsha rhoqo. Ngaba uphawu lwaseSweden luya kukwazi ukoyisa yonke le mingeni? Impendulo ifumaneka kule minyaka ingama-90 yembali. Siyathemba ukuba uyonwabele olu hambo. Sizakuphinda sithethe kwiminyaka eyi-10...

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