Kwiminyaka emithathu emva kokusungulwa kwayo njengophawu oluzimeleyo, iCUPRA ingena ngo-2021 ineminqweno ehlaziyiweyo, CUPRA Wazalwa , igama elichanekileyo lenguqu yokuvelisa i-CUPRA el-Born, imodeli yokuqala yombane ye-100%, "umkhonto" wale nqanaba elitsha.
Kumsitho obubanjelwe kwiqonga le-e-Garage ye-CUPRA, olona phawu luncinci kwiQela leVolkswagen luveze izicwangciso zalo zekamva kwaye, inyani iyaxelelwa, ayiswele mabhongo.
Ukuqala, uMongameli weCUPRA uWayne Griffiths ubhengeze iinjongo zophawu luka-2021, esithi: “I-CUPRA yothuse wonke umntu kule minyaka mithathu kwaye iqhubekile nokukhula ngexesha lo bhubhani. Ezi ziphumo zinkulu zisinika ithemba lokujongana no-2021 ngamandla angakumbi: kulo nyaka, sifuna ukuphinda kabini umthamo wentengiso ka-2020 kwaye sifikelele kumxube we-10% yexabiso lilonke lenkampani”.
Ngokucacileyo, ukuphumeza eli nqanaba lokukhula isicwangciso siyafuneka kwaye i-CUPRA isekwe “kwiintsika” ezintathu ezicacileyo: ukufaka umbane kuluhlu, ukuphumeza isicwangciso esitsha sokusasaza kunye nokwakha “indalo yophawu”.
UCUPRA Wazalelwa: eyokuqala yexesha elitsha
Ngokubhekiselele ekufakeni umbane, i-CUPRA ijolise ekuqinisekiseni ukuba i-50% yeentengiso zizonke ze-Formentor ziyi-plug-in hybrid versions, kunye noluhlu olupheleleyo lweemodeli zombane.
Bhalisa kwincwadana yethu
Nangona kunjalo, yi-CUPRA Yazalwa ibonakala "njengenkwenkwezi" yesi sicwangciso sombane se-CUPRA, ekulindeleke ukuba isungulwe kulo nyaka, igalelo kungekuphela nje ekuncedeni i-CUPRA ukunciphisa ukukhutshwa kwe-CO2, kodwa nokuguqula uphawu.
Utshintsho oluya kuthi kwakhona Uzalwe "njengoxanduva" lokuphumeza isicwangciso esitsha sokusabalalisa, kunye nemodeli ekhoyo ngokubhaliselwa, kunye nentlawulo yenyanga eya kubandakanya ukusetyenziswa kwesithuthi kunye nezinye iinkonzo ezinxulumene nazo (yesibini "intsika" ) .
Iya kulandelwa, ngokutsho kwe-Autocar, ngenye imodeli yombane, ekulindeleke ukuba ifike kwi-2025. Incinci kune-CUPRA Ezalwe, lo mzekelo kufuneka usebenzise "i-mini-MEB", oko kukuthi, ulwahlulo oluncinci lwe-MEB. sathetha malunga neminyaka embalwa edlulileyo, apho iVolkswagen iphuhlisa kwaye eya kuvelisa imodeli yombane edibeneyo, efana ne-SEAT Ibiza okanye i-Volkswagen Polo.
ezinye iintsika
Ukongeza kokufuna ukuguqula isicwangciso sayo soshishino, izicwangciso zeCUPRA, zisephantsi "kwentsika yesibini" yokukhula, ukwandisa ukubonakala kwayo ezitalatweni. Ngenxa yale njongo, uceba ukuvula "Iivenkile zeGarage zeSixeko" kwiindawo eziphambili kwiidolophu eziphambili zehlabathi.
Injongo kukwandisa uthungelwano lwayo lwehlabathi, uqikelelo lokuba namanqaku angama-800 athengiswayo ekupheleni kwe-2022. Ukongeza koku, iCUPRA ikwafuna ukonyusa iqela layo ngaphezulu kwe-1000 CUPRA Masters.
Ekugqibeleni, "intsika yesithathu", ukukhula kwendawo yonke ye-brand, iya kugxininisa ekuveliseni amava amatsha, ngaloo ndlela ifuna ukwandisa kwiimarike zamazwe ngamazwe, apho iMexico, i-Israel okanye iTurkey igqamile.