Njengoko i-Mercedes-Benz iyamangalisa ihlabathi kunye nedashboard yokuqala yeglasi kunye nedijithali (i-Hyperscreen) emotweni kunye nemoto yokuqala ye-100% yombane yombane ityhilwa (EQA), umlawuli olawulayo wenkampani, u-Ola Källenius, uthetha nathi malunga nokuguqulwa. okwenzekayo kuhlobo lwayo, oluthi, nangona kunjalo, aluyi kusilela ukukhuthaza amaxabiso afanayo ayenze ukuba ibe yeyona nto inkulu yohlobo lwemoto yodidi ngaphezulu kweminyaka eyi-130.
Ulindele ntoni kwiimarike ngoku siqale unyaka omtsha kwaye ihlabathi lizimisele ukuzikhulula kobu bugxwayiba bubizwa ngokuba yi-Covid-19?
UOla Källenius — Ndinembono enethemba. Kuyinyani ukuba besinonyaka ombi ngo-2020 kuwo onke amanqanaba kwaye icandelo leemoto alikho ngaphandle, kunye nemveliso kunye nokuyeka ukuthengisa kwisiqingatha sokuqala sonyaka ophelileyo. Kodwa kwisiqingatha sesibini sonyaka, saqala ukubuyiswa okuphawulekayo, kunye nemarike yaseTshayina njengenjini, kodwa ezinye iimarike ezifanelekileyo zibonisa iimpawu ezikhuthazayo zokubuyisela.
Kwaye iimpawu ezithandekayo zandisa kwindlela esisebenza ngayo kokusingqongileyo njengoko siye sakwazi ukugqiba unyaka eYurophu sidibana nemigaqo yokukhutshwa kwezinto ezikhutshwayo ngo-2020 eYurophu, esicinga ukuba kunzima kakhulu ukuyiphumeza xa sasiqala kulo nyaka uphelileyo. Ewe kunjalo, siyayazi ukuba sisenobhubhane omninzi ngaphambili ngala maza matsha, kodwa njengoko izitofu zokugonya ziqala ukulawulwa kubemi, imeko iya kuba yeyokuba imeko iphucuke, ngokuthe ngcembe.
Ngaba uthetha ukuba izithuthi zakho ezibhalisiweyo kunyaka ophelileyo zihambelana nemigaqo yaseYurophu?
Ola Källenius — Ewe, kwaye njengoko uqaphele, lo mkhwa uya kuqinisa kunye nazo zonke ezi modeli zintsha ngokupheleleyo okanye inxalenye yombane (oku kuthetha ukuba sifuna ukuthobela rhoqo). Andinakukuxelela ukuba leliphi inani lokugqibela le-g/km ye-CO2 ekhutshwayo – nangona sinalo inani langaphakathi esilibalileyo – kuba inani elisemthethweni leManyano yaseYurophu liza kwenziwa esidlangalaleni kwiinyanga ezimbalwa nje.
Bhalisa kwincwadana yethu
Ngaba uyakholelwa ukuba uluhlu lwemodeli ye-EQ luya kufumana ulwamkelo olufudumeleyo kubathengi? I-EQC ayibonakali ngathi ivelise iintengiso ezininzi…
U-Ola Källenius - Ewe… sazise i-EQC kanye embindini wokuvalelwa ngokubanzi eYurophu kwaye oko kwanciphisa ukuthengiswa kwayo ngokwendalo. Kodwa ngesiqingatha sesibini izinto zaqala ukutshintsha, kuzo zonke ii-xEV zethu (inqaku lomhleli: iplagi kunye neehybrids zombane).
Sithengise ngaphezu kwe-160 000 xEV kulo nyaka uphelileyo (ukongeza kuma-30 000 ombane okrelekrele), apho malunga nesiqingatha kwikota yokugqibela, nto leyo ebonisa umdla wemarike. Yayilunyuko olusuka kwisabelo se-2% ukuya kwi-7.4% kwiintengiso zethu eziqokelelweyo ngo-2020 xa kuthelekiswa no-2019. Kwaye sifuna ukunyusa oku kuguquguquka okuhle ngo-2021 kunye neliza leemodeli ezintsha ezininzi, ezifana ne-EQA, EQS, EQB kunye I-EQE kunye nemixube emitsha yeplagi ejikeleze i-100 km yoluhlu lombane. Iya kuba yinguquko kunikezelo lwethu.
I-Mercedes-Benz yayingekho ngaphambili ekusunguleni i-100% yeemoto zombane eziyilwe ngolo hlobo, kodwa kunoko ukulungelelanisa amaqonga eenjini zokutsha kwesi sicelo. Oku kwabeka imida ethile kwizithuthi ngokwazo. Ukusuka kwi-EQS ukuya phambili, yonke into iya kwahluka...
U-Ola Källenius - Izigqibo esizithathileyo yayizezona zinengqiqo ngenxa yokuba imfuno yezithuthi zombane ibisashiyekile kwiminyaka yamuva. Yiyo loo nto ukubheja kwiiplatifti ze-ambivalent, ezinokuthi zisetyenziswe kwiinkqubo zemveli kunye ne-electric propulsion systems, ezifana ne-EQC, eyayiyeyokuqala. Olu lwakhiwo olupheleleyo lwemoto yombane luya kusetyenziswa ubuncinane kwiimodeli ezine kwaye nganye yaloo modeli iya kuba nokufikelela kwi-Hyperscreen, ngokuqala nge-EQS ngokuqinisekileyo.
Ngaba iHyperscreen luhlobo "lwempindezelo" ngokuchasene nokuqalwa kweSilicon Valley?
Ola Källenius — Asiyiboni ngaloo ndlela. Injongo yokubonelela ngetekhnoloji entsha ihlala rhoqo kwinkampani yethu kwaye kukulo mongo apho senze le dashboard yokuqala izaliswe ngokupheleleyo ngescreen esinesisombululo esiphezulu se-OLED.
Ngokukodwa kwiminyaka emine edlulileyo, kunye nokubheja kwi-MBUX inkqubo yokusebenza, sichaze ngokucacileyo ukuba idijithali iya kuba yikamva ledeshibhodi kwiimoto zethu. Kwaye xa sagqiba ekubeni siphuhlise i-Hyperscreen malunga neminyaka emibini edlulileyo, sasifuna ukubona into esiya kukwazi ukuyenza kunye neenzuzo eziza kuzisa kubathengi bethu.
Kubalulekile ukuba imoto yokuqala enedeshibhodi eneglasi yonke iphuma kumenzi wemoto "wesintu" ...
U-Ola Källenius - Kwiminyaka eliqela eyadlulayo sagqiba kwelokuba sonyuse utyalo-mali lwethu kuzo zonke izinto zedijithali. Senze ii-hubs zedijithali kwiindawo ezahlukeneyo zehlabathi, ukusuka eSilicon Valley ukuya eBeijing, siqeshe amawaka eengcali kule ndawo… nangona kunjalo, ayisiyonto intsha kuthi kwaye ayinakuphepheka ukuba sifuna ukuba ziinkokeli kule ndawo. ishishini.
Kodwa emva ngo-2018, xa sasisungula i-MBUX yokuqala kwi-CES, saphakamisa amashiya. Ndiza kukunika inani: umyinge wemali echithwe ngumthengi kumxholo wedijithali kwimodeli ye-compact ye-Mercedes-Benz (eyenziwe kwiqonga le-MFA) iphindwe kabini (phantse kathathu) kwiminyaka yakutshanje, kwaye ukuba kwicandelo iimoto zethu ezifikelelekayo. Ngamanye amazwi, asikwenzi oku ukwanelisa amaphupha eenjineli zethu zombane… ngummandla weshishini onamandla amakhulu.
Ngaba into yokuba i-interior ye-EQS iboniswe kuqala kunengaphandle (kwi-design yayo yokugqibela yokuvelisa imveliso) isibonakaliso esicacileyo sokuba ingaphakathi lemoto ngoku ibaluleke ngaphezu kwangaphandle?
Ola Källenius — Sithathe ithuba loMboniso woMthengi we-Electronics (CES) ukubonisa itekhnoloji yomntu ngamnye, kuba yiloo nto enengqiqo (asizange sibonise ikhabhinethi ye-EQS, izihlalo, njl, kodwa itekhnoloji yomntu ngamnye). Yiloo nto esayenzayo ngo-2018 xa sasityhila i-MBUX yokuqala kwihlabathi jikelele kwaye ngoku sibuyele kule fomyula ye-Hyperscreen, nokuba ibonisiwe, kodwa ngaphakathi kwendawo ye-CES, kunjalo. Oku akuthethi ugxininiso olungaphantsi kuyilo lwangaphandle, ngokuchaseneyo, nto leyo ehlala ingumba ophambili.
Ingxaki yokuphazamiseka kwabaqhubi iba buthathaka ngakumbi nangakumbi ngokunyuka kwezikrini kwideshibhodi yeemoto kwaye kuyaqondwa ukuba i-vocal, tactile, gesture kunye nemiyalelo yokulandela iliso yindlela yokunciphisa lo mbandela. Kodwa abaqhubi abaninzi bakufumanisa kunzima ukulawula ezi zikrini zitsha zigcwele i-submenus kwaye oku kuchaphazela ukulinganisa kunye neemoto ezininzi ezintsha kwiingxelo zokwaneliseka kwabathengi ngokubaluleka okukhulu. Ngaba uyayibona le ngxaki?
U-Ola Källenius-Sisebenzise iinkqubo ezininzi zolawulo lwe-Hyperscreen ngokubanzi, phakathi kwazo ndigxininisa enye ethintela ngokwenene ukuphazamiseka komqhubi: Ndithetha iteknoloji yokulandela iliso evumela umkhweli wangaphambili ukuba abukele imuvi kwaye umqhubi angamjongi: ukuba ujonge. okwemizuzwana embalwa kwicala lescreen somkhweli ifilimu iyacinywa, de aphinde ajonge indlela kwakhona. Oku kungenxa yokuba kukho ikhamera ehlala ibeka iliso kwimbonakalo yakho.
Sayila inkqubo emangalisayo saza sachitha amakhulu eeyure sicinga ngazo zonke iinkalo ekwakufuneka ziqwalaselwe kwelo nqanaba. Ngokuphathelele ukuntsonkotha kwenkalo yosetyenziso, ngokudlalayo ndixelela iinjineli zam ukuba inkqubo kufuneka isebenziseke kangangokuba nomntwana oneminyaka emihlanu ubudala okanye ilungu leBhodi yabaLawuli beMercedes-Benz liyakwazi ukwenza oko. .
Okubaluleke ngakumbi, ukuba undinike imizuzu eli-10 ndiyakwazi ukucacisa ukuba le ngcamango ye-Hyperscreen "zero layer" isebenza njani, iyonke, enomdla kwaye kulula ukuyilawula. Oku kutsiba ukusuka kwi-analogue ukuya kwidijithali kuthatyathwe luninzi lwethu kwiiselfowuni zethu kwaye ngoku into efana nale iza kucaca nangaphakathi kwemoto.
Kwelinye icala, inkqubo entsha yokuqondwa kwelizwi/intetho ihambele phambili kakhulu kwaye iguqukile kangangokuba ukuba umqhubi akawufumani umsebenzi othile angakwazi ukuthetha ngqo nemoto eya kuthi iphumeze nayiphi na imiyalelo enokuthi ingafunyanwa ngabasebenzisi.
Uninzi lwezikrini zokulawula ezitsha kwiimoto esizisebenzisayo zigcwele iminwe emva kokusetyenziswa kwexesha elithile. Ukhumbula ukuba ideshibhodi yakho entsha yenziwe ngeglasi ngokupheleleyo, ngaba kukho naluphi na uphuhliso olubalulekileyo kwimathiriyeli ukuyithintela ekuncipheni?
U-Ola Källenius -Sisebenzisa eyona glasi ibiza kakhulu kunye nephezulu kwi-Hyperscreen ukuyenza icace, kodwa ngokuqinisekileyo asinakulawula ukuba batya ntoni abasebenzisi ngelixa besemotweni… kodwa umthengisi ukunika ilaphu elihle lokucoca i-Hyperscreen kanye kwaye ngexesha lonke.
Ke akukho ndlela yokubuyela umva kule trajectory yedigitizing ingaphakathi lemoto?
Ola Källenius - Imoto ihlala iyimveliso yomzimba. Ukuba uthenga oyena mabonakude ubiza kakhulu kwaye ubucukubhede ehlabathini, awuzuwubeka embindini wegumbi lakho lokuhlala ecaleni kwefenitshala etshiphuyo enoyilo kunye nezinto ezisisiseko. Ayenzi ngqiqo. Yaye imeko siyibona ngendlela efanayo kwimeko yemoto.
Umboniso weHyperscreen oneyona teknoloji ibalaseleyo kunye noyilo olujikelezwe zizinto zoyilo ezikhethekileyo, ezinje ngeeventi zokuphefumla ezijongeka ngathi zenziwe yingcaphephe yezacholo. Ukudityaniswa kwe-analogue kunye nedijithali kuchaza ubume obutofotofo, kwigumbi elinje ngaphakathi kweMercedes-Benz.
Yintoni amandla oqoqosho kwisizukulwana esitsha se-MBUX? Ngaba kukhawulelwe kwixabiso umthengi uya kulihlawula esi sixhobo okanye lihamba lide ngaphaya koko, ngamathuba engeniso ngeenkonzo zedijithali?
Ola Källenius - Kancinci kuzo zombini. Siyazi ukuba kukho imijelo yengeniso ephindaphindiweyo, amathuba okuguqula ezinye zeenkonzo zedijithali ngaphakathi kwemoto ibe yimoto okanye ukubhaliswa emva kwexesha okanye ukuthenga, kunye nokusebenza ngakumbi esongeza kwiimoto, amathuba amaninzi esinawo okufumana loo ngeniso. . Ingeniso ejoliswe kuyo yonke "yengeniso yedijithali ephindaphindiweyo" yi-€ 1 yezigidigidi kwinzuzo kwi-2025.
Undicelile uMercedes
Njengoko iimoto ziqala ukuba, ngakumbi nangakumbi, ii-smartphones kumavili ziya zisiba ngamahemuhemu angaguqukiyo kwaye avakalayo malunga nokufika, ngakumbi okanye kusondele, kwe-Apple kwicandelo leemoto. Ngaba kukuxhalabisa ngakumbi?
Ola Källenius - Ngokuqhelekileyo andithethi malunga neqhinga labakhuphisana nabo. Kodwa ndifuna ukwenza umbono obonakala ufanelekile kum kwaye uhlala ungahoywa. Imoto ngumatshini onzima kakhulu, kungekhona nje into esiyibonayo kwintsimi ye-infotainment kunye noqhagamshelwano.
Kusenjalo, ubukhulu becala, yonke into enento yokwenza neenkqubo zoncedo ekuqhubeni, nge-chassis, ngeenjini, ngolawulo lomsebenzi womzimba, njl. Xa usenza imoto, kufuneka ucinge ngemoto njengoko kunjalo kwaye ukuba sicinga ngeendawo ezine eziphambili ezichaza izithuthi, ukudibanisa kunye ne-infotainment yenye nje yazo.