Isityhilelo se Wazalwa , Umbane wokuqala we-CUPRA, wakhuthaza incoko emfutshane kunye noFrancesca Sangalli, intloko yesebe leMibala kunye nezinto eziphathekayo kwi-SEAT kunye ne-CUPRA, apho sathetha ngokuthe kratya malunga nobunikazi bemodeli kunye ne-brand ngokwayo.
I-CUPRA Born ibonisa isiganeko esibalulekileyo kwi-brand yaseSpain encinane kakhulu (iminyaka emithathu kuphela ubudala), esele inezicwangciso zokongeza iimoto zombane - okulandelayo kuya kuba yinguqulo yemveliso yeTavascan.
Kodwa okwangoku, Ukuzalwa kugxininiso lwengqwalasela yethu kwaye, ngaphaya kwazo zonke iimpawu ezibhengeziweyo zemodeli entsha - esele siyigubungele kwindawo yethu - siye sangena nzulu kwimixholo ekhokele ukuyila imodeli.
Njengombane wokuqala we-CUPRA we-100% - i-Ateca iyatsha nje, ngelixa i-Formentor kunye ne-Leon besongeza i-plug-in hybrids kwezi ezahlukeneyo - besifuna ukubona ukuba i-Born approach yahlukile kwezinye iimodeli. USangalli wayecacile:
UFrancesca Sangalli, umlawuli weMibala kunye nezinto eziphathekayo kwi-SEAT kunye ne-CUPRA"Iikhowudi ze-CUPRA zingaphezu kombane kwaye asifuni ukudala nantoni na eyahlukileyo kwizinto esizibonile kwiimodeli zokutsha. I-CUPRA ineempawu ezithile eziqhelekileyo kuzo zonke iimodeli - lulwimi loyilo."
Ngamanye amazwi, ukusuka kwimibala ukuya kwimizobo okanye kwimizobo, i-brand ine-DNA edibanisa iimodeli zayo, kungakhathaliseki ukuba yintoni ebakhuthazayo, nokuba i-100% ye-cinematic chain yombane, njengoko i-CUPRA entsha Yazalwa, ukuba i-100% yombane ye-cinematic chain combustion. , njengakwi CUPRA Ateca.
Ukulungelelaniswa okunokuthi kuthethelelwe kulo lonke ishishini ngokuqinisekileyo kuya kwikamva elipheleleyo okanye ubukhulu becala bombane, nangona ingengawo onke amabhrendi alandelayo le ndlela, ekwahlula ngokucacileyo imodeli yawo yombane ukusuka kwezinye izinto ezivuthayo.
Ubhedu
Ukuba kukho inkcazo ebonakalayo ebonakalayo yokuba i-CUPRA yaziwa ngokuba kukusetyenziswa kwethoni yobhedu, umbala oye waba nawo ukususela ekuqaleni. Sinokuyibona isetyenziswe kwiindawo ezahlukeneyo zangaphandle nangaphakathi, ezinokusuka kwisimboli sophawu ukuya kwezinye izinto ezibalaseleyo ngaphandle, okanye kwi-moldings kunye nefriezes ngaphakathi.
Imixholo efana ne-dynamism kunye ne-sportmanship ihlolwe ngokubonakalayo yi-CUPRA, yiyo loo nto ukhetho lwethoni yobhedu lunomdla - ngaba bekungayi kuba nengqiqo ukukhetha ithoni esidibanisa ngokukhawuleza nale mixholo, efana nebomvu?
Njengophawu olutsha, "i-CUPRA isinike (abaqulunqi) ithuba lokuhlola nokusebenzisa iikhowudi ezintsha", utsho uFrancesca Sangalli, kubalulekile ukuba uphawu luvelele kwabanye, ngoko ke ukukhangela ithoni ethile, esiye sakhawuleza ngayo. enxulunyaniswa nophawu, iye kule njongo: "kubonakala kuyo yonke i-CUPRA ukuba yamkelwe njengeCUPRA".
UFrancesca Sangalli, umlawuli weMibala kunye nezinto eziphathekayo kwi-SEAT kunye ne-CUPRA"Sifuna ukuzahlula kwaye singajongwa 'njengomdlali' wesiqhelo. Abaphulaphuli esijolise kubo bahluke kumntu othanda imoto wendabuko othanda ukuqhuba."
Ngaphezu koko, "ubhedu yinto eqhuba umbane", njengoko i-Sangalli isikhumbuza, ngoko ke lo mbutho phakathi kwe-brand kunye nekamva layo lombane unokuqiniswa.
Uzinzo
Uzinzo ngumxholo oxhaphakileyo kwishishini leemoto lanamhlanje kwaye uFrancesca Sangalli usixelela ukuba nase-CUPRA (kunye ne-SEAT) baya besanda "begxile ekusebenziseni imathiriyeli ezinzileyo kunye nokusebenziseka kwakhona". Umzekelo woku kuKuzalwa kusetyenziswa imicu yelaphu eyenziwe ngeplastiki esetyenzisiweyo, esetyenziswa kwindawo esembindini yokugqunywa kwezihlalo zayo zohlobo lwegubu.
Esi sixhobo, esibizwa ngokuba yi-SEAQUAL® Yarn, sifunyanwa ngokuqokelelwa kweeplastiki - inkunkuma yaselwandle esuka kumanxweme, ezantsi kolwandle nangaphezulu, okanye ifakwe apho ngokusebenzisa imilambo namachweba - kwaye sisiphumo sentsebenziswano ne-SEAQUAL® INITIATIVE. Xa sele iqokelelwe, le nkunkuma yeplastiki ingena kwinkqubo yokucoca, kwaye emva koko iguqulwa ibe yintlobo ezahlukeneyo zezinto eziphathekayo, ezifana neentambo ze-textile ezisetyenziswa kwi-CUPRA Born.