Ngokuphathelele abanye abavelisi baseYurophu, iminyaka yasemva kwengxaki ayizange ibe lula kwiFiat. Sele sizibonile izicwangciso zichazwa, zachazwa ngokutsha, zalityalwa kwaye zaqalwa ngokutsha. Kubonakala ngathi, ekugqibeleni, kukho ukucaca kobuchule kwikamva lophawu.
Izizathu zotshintsho oluninzi kwizicwangciso zibangelwa yisethi enkulu yezinto.
Ukuqala, ingxaki ka-2008 yabangela ukunyanzeliswa kweemarike, ngoku kuphela, ekupheleni kwe-2013, iqala ukubonisa iimpawu zokubuyisela. Imarike yaseYurophu sele ilahlekelwe ngaphezu kwe-3 yezigidi zeentengiso ngonyaka ukususela ekuqaleni kwengxaki kwi-2008. I-contraction ye-marketment iye yabonisa iYurophu ukuba ibe namandla okuvelisa imveliso, ingenzi iifektri zinenzuzo kunye nemfazwe yexabiso phakathi kwabakhi, kunye nezaphulelo zesisa. , eyatyumza yonke imida yengeniso.
Abakhi bePrimiyamu, abasempilweni kwaye abaxhomekeke kancinci kwimarike yaseYurophu, benze utyalo-mali kumacandelo asezantsi kwaye namhlanje bakhuphisana abanamandla kumacandelo adumileyo, afana necandelo leC, kwaye kwelinye icala, impumelelo ekhulayo yeebrendi zaseKorea nkqu. ukusuka kwiibrendi ezifana noDacia bacuthe abakhi abadumileyo njengeFiat, Peugeot, Opel, phakathi kwabanye.
Kwimeko ye-Fiat, kukho iingxaki ezinjengolawulo kunye nokuzinza kweempawu ezifana ne-Alfa Romeo kunye ne-Lancia, izikhewu kuluhlu lwayo kunye neemodeli ezikhulileyo, ezilindele umntu oza kungena ezihlangwini, kunye neengxabano ezimbalwa ezichasene nabakhuphisana nabo. Ukubonakala kweemveliso ezintsha kubonakala ngathi yi-dropper. Ukungena kukaChrysler kwiqela ngo-2009 kwaye ukuchacha kwalo libali eliyimpumelelo.
Okumangalisayo kukuba, i-Fiat ayikwazi ukusebenzisa inzuzo ye-Chrysler ukuxhasa ngemali ukubuyiswa kwayo, ngenxa yenkqubo enzima yokudibanisa phakathi kwamaqela amabini, esalinde isisombululo okwangoku.
EYurophu, akusiyo yonke into embi. Iimodeli ezimbini ze-brand ziyaqhubeka zingenakuphepheka kwaye zibe ngamathuba amahle kakhulu okuzinza kunye nempumelelo kwixesha elizayo le-Fiat: i-Panda kunye ne-500. Iinkokeli kwi-A-segment, zibonakala zingenakulinganiswa, kunye nokubonakala kwabadlali abatsha.
I-500 yinto yokwenyani, igcina intengiso kumanani acacileyo, nangona isendleleni eya kunyaka wayo wesixhenxe wobomi. Ngaphaya koko, iqinisekisa imida yengeniso engahambelaniyo nengenakufikelelwa nokuba ngubani na. I-Panda, exhomekeke ngakumbi kwimarike yasekhaya ukuba ibe yinombolo yokuqala, iyaqhubeka ibonelela ngomxube wokusebenziseka kunye nokufikeleleka kunye neendleko eziphantsi zokusetyenziswa ezenza enye yezalathiso kwicandelo. Babheja kwiithagethi ezahlukeneyo, kodwa zombini ziifomula zempumelelo, kwaye ziyimodeli eziya kusebenza njengesiseko sekamva lophawu kule minyaka ilishumi iseleyo.
U-Olivier Francois, i-CEO ye-Fiat, usandul 'ukuxelela i-Automotive News yaseYurophu: (ukuguqulela isicatshulwa sokuqala kwisiNgesi) I-brand ye-Fiat inemilinganiselo emibini, i-Panda-500, i-functional-aspirational, i-left brain-right brain.
Ngaloo ndlela, ngaphakathi kwe-brand ye-Fiat, siya kuba nemigangatho emibini eyahlukileyo ngokugqibeleleyo okanye iintsika kwiithagethi zazo. Imodeli yentsapho esebenzayo, esebenzayo kunye nefikelelekayo, iimpawu ezifumaneka kuyo yonke indawo ePanda. Kwaye enye, iminqweno engakumbi, enesitayile esicacileyo kunye nobuntu, ukuze kukhuphisane ngokufanelekileyo kwiprimiyamu yecandelo ngalinye elisebenza kuyo. Ngokuthelekisa, sifumana ukufana kweCitroen isicwangciso esandula kubhengezwa kwixesha elizayo, njengoko ikwahlulahlula iimodeli zayo zibe yimigca emibini eyahlukileyo, i-C-Line kunye ne-DS.
Ngokutsho kwemithombo yenkampani kunye nababoneleli, kubonakala ngathi isicwangciso esinokuthi siphunyezwe kude kube yi-2016, ukwandisa, ukuvuselela kunye nokuvela kweemodeli ezintsha ezidibeneyo kwintsapho yasePanda okanye kwintsapho ye-500.
Ukuqala ngePanda esele siyayazi, kufuneka sibone uluhlu oluqiniswe ngePanda SUV, enomdla ngakumbi kunePanda 4 × 4 yangoku, iphumelele iPanda Cross yesizukulwana sangaphambili. Nangona iindaba zamva nje ziye zaphika ukubonakala kwe-Abarth Panda, kusengenzeka ukuba i-sportier version iya kuvela, ixhotyiswe nge-105hp Twinair encinci, iphumelele i-100HP Panda, engaqondakaliyo, ayizange ithengiswe ePortugal.
Ukunyuka ngamanyathelo ambalwa kumacandelo, siya kufumana iPanda enkulu, esekelwe kwi-platform ye-Fiat 500L, kwaye yonke into ibhekisela kwi-crossover efana neFiat Freemont. Ngamanye amazwi, ukudibanisa phakathi kwe-MPV kunye ne-SUV typologies, ethatha indawo ye-Fiat Bravo yangoku njengommeli wecandelo le-C.
Kwaye ukuba sizakubaneFreemont encinci kwicandelo C, kwicandelo elingasentla, iFreemont ngokuqinisekileyo iya kuba yinto yesithathu kusapho lwePanda. I-Freemont yangoku, i-clone ye-Dodge Journey, yajika yaba yimpumelelo engalindelekanga (kunye nesihlobo), ngenxa yokungafuni kwemarike ukwamkela iimodeli ezinkulu ze-Fiat. Ayisiyiyo kuphela i-clone ye-Fiat-Chrysler ethengiswa kakhulu eYurophu (ngo-2012 ithengise ngaphezulu kweeyunithi ezingama-25,000), iyodwa yodlula ukuthengiswa okudityanisiweyo kweLancia Thema kunye neVoyager, kwaye yodlula ezinye iimodeli zeqela, njengeLancia Delta, I-Fiat Bravo kunye ne-Alfa Romeo MiTo. Okwangoku eyakhiwe nguChrysler eMexico, kulindeleke ukuba i-facelift ezayo, okanye kumlandeli olindelekileyo we-2016, izinto ezintsha ezidibanisa kangcono njengelungu lentsapho yasePanda.
Ukutshintshela kwintsika ye-500, nathi siqala ngeyokuqala. I-2015 iya kubona i-Fiat 500 enhle kunye neyomfanekiso ithathelwe indawo. Iya kuveliswa ngokukodwa kwi-factory yasePoland eTychy (okwangoku iphinda iveliswe eMexico, inikezela ngeMelika), kwaye, ngokuqikelelwayo, akufanele sibone nayiphi na inguqu enkulu ebonakalayo. Kuya kuba ngolunye uhlengahlengiso "apha naphaya", ukugcina i-contours ye-iconic kunye nesibheno se-retro yangoku, kwaye kungaphakathi apho siya kuba neenguqu eziphawulekayo. Uyilo olutsha, izixhobo ezingcono, inkqubo ye-U-Connect yakwaChrysler kunye nezixhobo ezitsha zokuncedisa ukuqhuba ezifana neCity-Brake esele ibonwe ePanda, kufuneka zibekho. Inokukhula kancinci, iqhelane ngcono nendima yayo njengemodeli yehlabathi.
Ukunyuka kwinqanaba, sifumana apha eyona nto imangalisayo. I-5-door, i-5-seat Fiat 500 ye-B-segment, ithatha indawo ye-Fiat Punto eyaziwayo kunye nentshatsheli kunye nomzekelo onomdla we-premium, kungoko kulindeleke ukuba ixatyiswe ngaphezu kwePunto. Nangona ungaqinisekanga ukuba yeyiphi iqonga aya kulisebenzisa, oyena mgqatswa onokuthi abe ngumgqatswa omfutshane weqonga le-500L, ngoko ke icandelo le-B elizayo lophawu kufuneka ligcine imilinganiselo efana nePunto yangoku. Ngamanye amazwi, ibiya kuba yiFiat… 600. Kuqikelelwa ukuba imodeli enjalo iya kuvela kuphela ngo-2016. Kusekho ukungabaza malunga nendlalifa kaPunto, njengoko kusenokwenzeka ukuba ifakwe kusapho lakwaPanda, nto leyo eza kuyenza ibe yimbangi yeRenault Captur, iNissan Juke okanye i-Opel Mokka, kodwa ingabeka emngciphekweni impixano ne-500X yexesha elizayo.
Ukutshintsha i-typology, ngoku sinokufumana iMPV 500L, 500L Living kunye ne-500L Trekking kwimarike. Emva kokutshintsha i-Fiat Idea kunye ne-Fiat Multipla, kubonakala ngathi, ngoku, ukubheja okuphumelelayo, kunye noluhlu lwe-500L yinkokeli yaseYurophu kwicandelo elincinci le-MPV, nangona ukuxhomekeka ngokugqithiseleyo kwimarike yase-Italiya ukufezekisa le nto. E-US, imeko ayilungile kangako. Ibile intengiso kweyona 500 incinci kwaye ayizange ibe negalelo ekukhuleni okulindelekileyo kweFiat e-US kulo nyaka. Ngaphandle kwendlela ekhulayo kwimarike, ukuthengiswa kohlobo lweFiat kuyancipha.
Okokugqibela kodwa okungancinci, i-500X. Iphuhliswe ngokunxuseneyo nekamva iJeep compact SUV, i500X iza kuthatha indawo yeFiat Sedici, isiphumo sentsebenziswano neSuzuki, yaze yakhiwa yiSuzuki kunye neSX4, esanda kutshintshwa. Injongo, ngokuqinisekileyo, kukukhuphisana kwicandelo elikhulayo le-SUVs ezihlangeneyo, ukubheja kumfanekiso omhle kunye nonamandla we-500. Iza kunika ukutsalwa kwamavili amabini kunye namane, zombini i-500X kunye ne-Jeep, esekelwe kwi-Small US Wide iqonga. , efanayo exhobisa i-500L. Ziya kuveliswa kwiplanti yakwaFiat eMelfi. Owokuqala ukufikelela kumgca wemveliso kufuneka abe yiJeep, phakathi nonyaka ozayo, kunye ne-500X iqala imveliso kwiinyanga ezimbalwa kamva. Ngokutsho kwababoneleli, imveliso yonyaka iqikelelwa kwi-150 amawaka eeyunithi zeJeep kunye ne-130 amawaka eeyunithi ze-Fiat 500X.
Ukuqukumbela, kwaye kwimeko apho akukho lutshintsho olugqithisileyo kwizicwangciso zikaMnu. ezimbini, Ndiza kuthi, sub-brands, njengoko Panda kunye 500 kubonakala ukuba, njengoko uluhlu olusekelwe ngokubanzi kwi crossovers kunye SUVs, kulandela iintsingiselo zemarike, ezibonakala ngokwandayo bakhetha ezi ntlobo kwezemveli.
