Ngokuqondene nabanye abakhiqizi baseYurophu, iminyaka yangemva kwenhlekelele ayizange ibe lula kwaFiat. Sesivele sazibona izinhlelo zichazwa, zachazwa kabusha, zakhohlwa futhi zaqalwa kabusha. Kubonakala sengathi, ekugcineni, kukhona ukucaca kwamasu esikhathini esizayo somkhiqizo.
Izizathu zezinguquko eziningi ezinhlelweni zibangelwa isethi enkulu yezinto.
Okokuqala nje, inkinga yango-2008 idale ukwehla emakethe, okumanje kuphela, ekupheleni kuka-2013, iqala ukukhombisa izimpawu zokululama. Imakethe yaseYurophu isivele ilahlekelwe ukudayiswa okungaphezu kwezigidi ezingu-3 ngonyaka kusukela ekuqaleni kwenhlekelele ngo-2008. Ukunciphisa imakethe kuye kwadalula iYurophu endaweni yokukhiqiza, engenzi amafekthri azuze inzuzo kanye nempi yamanani phakathi kwabakhi, ngezaphulelo ezinkulu. , echoboze yonke imingcele yenzuzo.
Abakhi be-Premium, abanempilo enhle futhi abancike kancane emakethe yaseYurophu, baye batshala izimali ezingxenyeni eziphansi futhi namuhla bancintisana ngokuqinile ezingxenyeni ezithandwa kakhulu, njengengxenye ye-C, futhi ngakolunye uhlangothi, impumelelo ekhulayo yemikhiqizo yaseKorea ngisho abavela ezinkampanini ezifana noDacia bashaye abakhi abadumile njengeFiat, Peugeot, Opel, phakathi kwabanye.
Odabeni lweFiat, kunezinkinga ezinjengokuphatha nokusimama kwemikhiqizo efana ne-Alfa Romeo neLancia, amagebe ezinhlobonhlobo zayo namamodeli akhula ngokukhula, alinde ozongena esikhundleni, kube nezingxabano ezimbalwa eziphikisana nezimbangi. Ukubukeka kwemikhiqizo emisha kubonakala kwehla. Ukungena kukaChrysler eqenjini ngo-2009 nokululama kwalo kuyindaba eyimpumelelo.
Ngokumangalisayo, i-Fiat ayikwazi ukusebenzisa inzuzo ye-Chrysler ukuze ikwazi ukuzixhasa ngezimali, ngenxa yenqubo eyinkimbinkimbi yokuhlanganisa phakathi kwamaqembu amabili, okusalinde isixazululo okwamanje.
EYurophu, akuyona yonke into embi. Amamodeli amabili omkhiqizo aqhubeka engenakugwenywa futhi abe amathuba angcono kakhulu okusimama nempumelelo esikhathini esizayo se-Fiat: i-Panda kanye ne-500. Abaholi be-A-segment, babonakala bengathinteki, ngisho nokubonakala kwezimbangi ezintsha.
I-500 iyisenzakalo sangempela, igcina ukuthengiswa ngezinombolo ezicacile, naphezu kokuba isendleleni eya onyakeni wayo wesikhombisa wokuphila. Ngaphezu kwalokho, iqinisekisa amamajini enzuzo angenakuqhathaniswa futhi angafinyeleleki kunoma iyiphi imbangi. I-Panda, encike kakhulu emakethe yasekhaya ukuthi ibe ngeyokuqala, iyaqhubeka nokunikeza inhlanganisela yokusebenziseka nokufinyeleleka kanye nezindleko eziphansi zokusebenzisa eziyenza ibe ngesinye sezinkomba esigabeni. Babheja ezintweni ezihlosiwe ezihluke kakhulu, kodwa zombili zingamafomula empumelelo, futhi zingamamodeli azosebenza njengesisekelo sekusasa lomkhiqizo kuyo yonke le minyaka eyishumi.
U-Olivier Francois, oyi-CEO ye-Fiat, usanda kutshela i-Automotive News Europe: (ehumushela isicaphuna sokuqala esiNgisini) I-brand ye-Fiat inobukhulu obubili, i-Panda-500, i-functional-aspirational, ingqondo yesokunxele yobuchopho-kwesokudla.
Ngakho-ke, ngaphakathi komkhiqizo we-Fiat, sizoba nezigaba ezimbili ezihluke ngokuphelele noma izinsika ekuhlosweni kwazo. Umndeni oyimodeli osebenzayo, osebenzayo futhi ofinyelelekayo, izici ezitholakala yonke indawo ePanda. Futhi okunye, okulangazelela kakhulu, okunesitayela esigqame kakhudlwana nobuntu, ukuze kuqhudelane ngokuphumelelayo engxenyeni ephambili yengxenye ngayinye esebenza kuyo. Uma siqhathanisa, sithola ukufana kwesu le-Citroen elisanda kumenyezelwa lesikhathi esizayo, njengoba iphinde ihlukanise amamodeli ayo abe imigqa emibili ehlukene, i-C-Line ne-DS.
Ngokusho kwemithombo yenkampani nabahlinzeki, kubonakala kuyisu okungenzeka kakhulu ukulisebenzisa kuze kube ngu-2016, ukunwetshwa, ukuvuselela kanye nokuqala amamodeli amasha ahlanganisiwe emndenini wakwaPanda noma umndeni wama-500.
Ukuqala ngePanda esesiyazi kakade, kufanele sibone ububanzi buqiniswa nge-Panda SUV, emangalisayo kakhulu kunePanda 4×4 yamanje, elandela iPanda Cross yesizukulwane esedlule. Nakuba izindaba zakamuva zikuphikile ukuvela kwe-Abarth Panda, kusengenzeka ukuthi kuvele inguqulo ye-sportier, efakwe i-105hp Twinair encane, elandela i-100HP Panda, ngokungaqondakali, engakaze ithengiswe e-Portugal.
Ukukhuphuka ngezinyathelo ezimbalwa ngezigaba, sizothola i-Panda enkulu, esekelwe ku-platform ye-Fiat 500L, futhi yonke into ikhomba ku-crossover efana ne-Fiat Freemont. Ngamanye amazwi, ukuhlangana phakathi kwezinhlobo ze-MPV ne-SUV, okuthatha indawo ye-Fiat Bravo yamanje njengommeleli we-C-segment.
Futhi uma sizoba neFreemont encane esigabeni C, engxenyeni engenhla, iFreemont ngokusobala izoba into yesithathu emndenini wakwaPanda. I-Freemont yamanje, i-Clone ye-Dodge Journey, iphenduke impumelelo ebingalindelekile (kanye nesihlobo), uma kubhekwa imakethe yokungabaza ukwamukela izinhlobo ezinkulu ze-Fiat. Akukona nje kuphela ukuthi iFiat-Chrysler Clone ethengiswa kakhulu kunazo zonke eYurophu (ngo-2012 yadayisa amayunithi angaphezu kuka-25,000), iyodwa yedlula ukuthengiswa okuhlangene kweLancia Thema neVoyager, yaze yadlula amanye amamodeli eqembu, njengeLancia Delta, I-Fiat Bravo kanye ne-Alfa Romeo MiTo. Okwamanje eyakhiwe nguChrysler eMexico, kulindeleke ukuthi kulungiswe ubuso obuzayo, noma kumlandeli olindelekile ka-2016, izici ezintsha ezimhlanganisa kangcono njengelungu lomndeni wakwaPanda.
Ukushintshela ku-pillar 500, siqala neyokuqala. I-2015 izobona i-Fiat 500 enhle neyisakhiwo sodumo ishintshwa. Izokhiqizwa ngokukhethekile efektri yasePoland eTychy (okwamanje ikhiqizwa naseMexico, ihlinzeka amazwe aseMelika), futhi, ngokubikezela, akufanele sibone izinguquko ezinkulu ezibonakalayo. Kuzoba okunye ukulungiswa "lapha nalaphaya", okugcina ama-contours wesithonjana kanye nokukhanga kwe-retro yamanje, futhi kungaphakathi lapho sizoba nezinguquko eziphawulekayo. Idizayini entsha, izinto ezingcono, uhlelo lwe-U-Connect lwe-Chrysler kanye nemishini emisha yokusiza ukushayela njenge-City-Brake esesivele ibonwe e-Panda, kufanele kube khona. Ingase ikhule kancane, ijwayelane kangcono nendima yayo njengemodeli yomhlaba wonke.
Ukukhuphuka ngesegimenti, sithola isimanga esikhulu lapha. I-Fiat 500 enezicabha ezi-5, enezihlalo ezi-5 ye-B-segment, evala isikhala se-Fiat Punto edumile nomakadebona enezifiso ezihamba phambili, yingakho kulindeleke ukuthi ibize ngaphezu kwePunto. Namanje ungaqiniseki ukuthi iyiphi inkundla azoyisebenzisa, ikhandidethi okungenzeka kakhulu kufanele kube okuhlukile okufushane kweplathifomu engu-500L, ngakho ingxenye B yesikhathi esizayo yomkhiqizo kufanele igcine ubukhulu obufana ne-Punto yamanje. Ngamanye amazwi, kungaba yiFiat… 600. Kulinganiselwa ukuthi imodeli enjalo izovela kuphela ngo-2016. Kusenokungabaza mayelana nendlalifa yePunto, njengoba kusengenzeka ukuthi ifakwe emndenini wakwaPanda, okuzokwenza kube yimbangi yeRenault Captur, Nissan Juke noma i-Opel Mokka, kodwa kungaba sengozini yokungqubuzana ne-500X ezayo.
Ukushintsha uhlobo lwe-typology, manje singathola i-MPV 500L, 500L Living kanye ne-500L Trekking emakethe. Ngemva kokuthatha indawo ye-Fiat Idea kanye ne-Fiat Multipla, kubonakala, okwamanje, ukubheja okuphumelelayo, nobubanzi be-500L bungumholi waseYurophu engxenyeni encane ye-MPV, naphezu kokuncika ngokweqile emakethe yase-Italy ukufeza lokhu. E-US, isimo asisihle kangako. Intshontshe ukudayiswa kwezingu-500 ezincane futhi ayizange ibe nomthelela ekukhuleni obekulindelekile kweFiat e-US kulo nyaka. Naphezu komkhuba okhulayo emakethe, ukuthengiswa komkhiqizo wakwaFiat kuyehla.
Okokugcina, i-500X. Ithuthukiswe ngokuhambisana nekusasa iJeep compact SUV, i-500X izongena esikhundleni seFiat Sedici, okuwumphumela wokubambisana nabakwaSuzuki, yakhiwe ngabakwaSuzuki kanye ne-SX4, esanda kushintshwa. Inhloso, vele, ukuncintisana engxenyeni ekhulayo yama-compact SUVs, ukubheja esithombeni esihle nesiqinile sama-500. Izohlinzeka ngokudonsa kwamasondo amabili namane, womabili i-500X kanye ne-Jeep, ngokusekelwe ku-Small US Wide platform. , efanayo ehlomisa i-500L. Azokhiqizwa embonini yakwaFiat eMelfi. Eyokuqala ukufinyelela umugqa wokukhiqiza kufanele kube iJeep, phakathi nonyaka ozayo, kanti i-500X iqala ukukhiqiza ezinyangeni ezimbalwa kamuva. Ngokusho kwabahlinzeki, ukukhiqizwa konyaka kulinganiselwa ku-150 amayunithi ayizinkulungwane ze-Jeep namayunithi ayizinkulungwane ezingu-130 ze-Fiat 500X.
Sengiphetha, futhi uma kwenzeka zingasekho izinguquko ezinqala ezinhlelweni zikaMnu. Sergio Marchionne esethulweni sakhe esilandelayo ngesu lesikhathi esizayo le-Fiat ngo-Ephreli 2014, sizobona i-Fiat ivuselelwe ngokujulile ngo-2016, hhayi nje ngobubanzi bayo obusekelwa ezimbili, ngizothi, ama-sub-brand, njengoba i-Panda ne-500 ibonakala injalo, njengobubanzi obusekelwe ekujwayelekeni kwayo kuma-crossovers nama-SUV, ngokulandela izitayela zemakethe, ezibonakala zikhetha kakhulu lezi zinhlobo kunezomdabu.
