Idan akwai abu ɗaya da ya rage daga cikin manyan tsare-tsaren ƙungiyar na FCA (Fiat Chrysler Automobiles) na shekaru huɗu masu zuwa, da alama rashin… daga Fiat da Chrysler, wadanda suka ba kungiyar suna, zuwa Lancia, Dodge da Abarth.
Alfa Romeo, Maserati, Jeep da Ram sune babban mayar da hankali ga hankali, kuma mai sauƙi, kunkuntar hujja shine cewa samfuran sune inda kuɗin ke - haɗin tallace-tallace na tallace-tallace (Jeep da Ram), damar duniya (Alfa Romeo, Jeep da Maserati). ) da riba mai girma da ake so.
Amma abin da zai faru da sauran brands, wato "mahaifiyar iri" Fiat? Sergio Marchionne, Shugaba na FCA, ya tsara yanayin:
Za a sake fasalta sararin samaniyar Fiat a Turai a cikin wani yanki mai keɓantacce. Idan aka ba da ka'idoji a cikin EU (akan fitar da hayaki na gaba) yana da matukar wahala ga masu ginin "jama'a" su kasance masu riba sosai.
Menene ma'anar wannan?
Wadanda ake kira masu ginin gine-ginen ba su sami rayuwa mai sauƙi ba. Ba wai kawai ƙimar kuɗi ta "mamaye" sassan da suka yi mulki ba, kamar yadda ci gaba da farashin samarwa ya kasance iri ɗaya a tsakanin su - bin ƙa'idodin watsi da aminci yana rinjayar kowa da kowa kuma yana da tsammanin, ta hanyar mabukaci, cewa motar su za ta haɗu da kwanan nan. kayan aiki da ci gaban fasaha - amma "marasa kima" har yanzu dubban kudin Tarayyar Turai ne mai rahusa fiye da kima.
Ƙara a cikin yanayin kasuwanci mai ban tsoro, wanda ke fassara zuwa ƙarfafawa mai ƙarfi ga abokan ciniki, kuma gabaɗaya tazarar tana yin ƙafe. Ba wai kawai Fiat ba ne ya yi yaƙi da wannan gaskiyar - lamari ne na gaba ɗaya, har ma a cikin masu ƙima, amma waɗannan, waɗanda suka fara daga farashin farko mafi girma, har ma da abubuwan ƙarfafawa, suna ba da garantin mafi kyawun matakan riba.
Kungiyar FCA, haka kuma, bayan da ta ba da wani bangare mai yawa na kudadenta a cikin 'yan shekarun nan don fadada Jeep da tashin Alfa Romeo, ya bar sauran samfuran kishirwar sabbin kayayyaki, tare da rasa fafatawa a gasar.
Fiat ba banda. Baya ga Nau'in Fiat , Mun kawai kallon "warkarwa" na Panda da 500 iyali. 124 Spider , amma an haifi wannan don cika yarjejeniyar tsakanin Mazda da FCA, wanda zai haifar da sabon MX-5 (wanda ya yi) da kuma Alfa Romeo alamar hanya.
Sannu Punto… da Type
Fare na Fiat akan ƙarin samfura masu fa'ida zai nuna cewa wasu samfuran nata na yanzu ba za su ƙara samarwa ko siyarwa ba a cikin nahiyar Turai. Punto, wanda aka ƙaddamar a cikin 2005, ba za a sake samar da shi a wannan shekara ba - bayan shekaru masu yawa na shakku game da ko zai sami magaji ko a'a, Fiat tana watsi da wani yanki da ta taɓa mamayewa.
Tipo ba zai sami rayuwa mai yawa ba ko dai, aƙalla a cikin EU - zai ci gaba da aikinsa a wajen nahiyar Turai, musamman a Gabas ta Tsakiya da Arewacin Afirka - saboda ƙarin tsadar biyan kuɗi na gaba da ƙarin buƙatun hayaƙi. ma'auni, wannan duk da nasarar kasuwancin kasuwanci, yana da farashi mai araha a matsayin ɗayan manyan dalilansa.
Sabuwar Fiat
Tare da maganganun Marchionne, a baya, bayan sun nuna cewa Fiat ba zai zama alamar da za ta bi tsarin tallace-tallace ba, don haka, ƙidaya a kan Fiat mafi m, tare da ƙananan samfurori, an rage su zuwa Panda da 500, shugabannin da ba a saba da su ba. kashi A.
THE Fitar 500 ya riga ya zama alama a cikin alama. Jagoran sashin A a cikin 2017, tare da kawai a kan raka'a 190,000 da aka siyar, yana sarrafa kasancewa a daidai lokacin da yake ba da farashin 20% akan matsakaicin sama da gasar, wanda ya sanya shi a cikin sashin A tare da mafi kyawun riba. Har yanzu lamari ne mai ban sha'awa, saboda yana ɗaukar shekaru 11 na aiki.
Amma sabon ƙarni na 500 yana kan hanya kuma, menene sabo, za a kasance tare da sabon bambance-bambancen, wanda ke dawo da ƙarar nostalgic 500 Giardiniera. - ainihin 500 van, wanda aka ƙaddamar a cikin 1960. Ya rage don ganin ko wannan sabon motar za ta samo kai tsaye daga 500, ko kuma idan, a cikin hoton 500X da 500L, zai zama samfurin da ya fi girma da kuma sashi a sama, a bit kamar yadda ya faru da Mini Clubman idan aka kwatanta da Mini kofa uku.
FCA ta fare akan wutar lantarki
Dole ne ya faru, har ma da batutuwan da suka shafi yarda da wasu manyan kasuwannin duniya - California da China, alal misali. FCA ta ba da sanarwar saka hannun jari na sama da Yuro biliyan tara a cikin samar da wutar lantarki na ƙungiyar - daga gabatarwar nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan lantarki 100%. Zai kasance har zuwa Alfa Romeo, Maserati da Jeep, samfuran da ke da mafi girman damar duniya da mafi kyawun riba, don ɗaukar babban ɓangaren saka hannun jari. Amma ba za a manta da Fiat ba - a cikin 2020 za a gabatar da 500 da 500 Giardiniera 100% lantarki.
Fiat 500 kuma za ta taka muhimmiyar rawa wajen samar da wutar lantarki a kungiyar a Turai. Duka 500 da kuma 500 Giardiniera za 100% lantarki versions, wanda zai zo a shekarar 2020, ban da Semi-matasan injuna (12V).
THE Fiat Panda , za a ga yadda ake samar da shi daga Pomigliano, Italiya, zuwa Tichy, Poland, inda aka samar da Fiat 500 - inda farashin samarwa ya ragu - amma ba a ce komai game da magajinsa ba.
Sergio Marchionne, Shugaba na FCAZa mu ci gaba ko ma ƙara yawan amfani da ƙarfin masana'antar mu a Turai da Italiya, yayin da muke kawar da samfuran kasuwanin jama'a waɗanda ba su da ikon farashi don dawo da farashin biyan kuɗi (haɗuwa).
Amma ga sauran membobin iyali 500, X da L, har yanzu suna da ƴan shekaru a cikin ma'aikata, amma shakku na ci gaba da kasancewa masu yiwuwa. Ba da daɗewa ba 500X za ta karɓi sabbin injunan man fetur - da ake kira Firefly a Brazil - wanda muka ga kwanan nan an sanar da sabunta Jeep Renegade - ƙananan SUV guda biyu ana samar da su tare da juna a Melfi.
daga Turai
Akwai Fiats guda biyu yadda ya kamata - Turai da Kudancin Amurka. A Kudancin Amurka, Fiat yana da takamaiman fayil, ba tare da wata alaƙa da takwararta ta Turai ba. Fiat yana da fadi mai fadi a Kudancin Amirka fiye da Turai, kuma za a ƙarfafa shi tare da SUVs guda uku a cikin shekaru masu zuwa - rashin shawarwarin SUV don Fiat a Turai yana haskakawa, yana barin 500X kawai a matsayin wakilinsa.
A cikin Amurka, duk da raguwar 'yan shekarun nan, Fiat ba zai bar kasuwa ba. Marchionne ya ce akwai kayayyakin da za su iya samun wurinsu a can, kamar wutar lantarki ta Fiat 500 nan gaba. Bari mu tuna cewa akwai riga 500e a can, wani nau'in lantarki na 500 na yanzu - kusan kawai a cikin jihar California, saboda dalilai masu dacewa - wanda ya shahara bayan Marchionne ya ba da shawarar kada a saya, kamar yadda kowane sashi da aka sayar yana wakiltar asarar 10,000. daloli. ga alama.
A Asiya, musamman a kasar Sin, komai yana nuni da kasancewar da aka auna, kuma ya rage ga Jeep da Alfa Romeo - tare da takamaiman kayayyakin wannan kasuwa - don janye duk wata fa'ida ta babbar kasuwar motoci a duniya.