A mara ọkwa mgbanwe nke atụmatụ ahụ, n'oge ngosi nke ụlọ ọrụ kachasị ọhụrụ nke ụlọ ọrụ ahụ, site n'aka CEO nke Ford Motor Company, Jim Hackett, bụ onye, na-eche na "nwere oke iwe" na arụmọrụ Ford na Europe, gbachitere mkpa ọ dị "ịhazigharị. ọrụ anyị" na kọntinent ahụ, ya bụ, "na-elekwasị anya ọrụ na ụgbọ ala azụmahịa ọkụ kachasị mma na SUVs".
N'otu oge mgbe akara oval na-atụ anya na afọ adịghị mma nke 2018, mgbe ọ ka nwetasịrị uru nke nde dollar 234 (ihe karịrị nde euro 200) na 2017, onye isi ego nke Ford, Bob Shanks, na-atụlekwa ụdị European ugbu a. ụgbọ ala sitere na akara America, "enweghị ike iweta uru". tumadi n'ihi na ọ na-elekwasị anya "na saloons na multi-arụmọrụ ugbo ala, dị ka C-Max".
Ọzọkwa dị ka otu isi iyi, amụma dị ka Ford Transit, SUV Kuga na Ranger pick-up, yana ụfọdụ ụgbọ ala "bubata" - ọ bụ ezie na enweghị nkwenye, Shanks na-ekwu banyere SUV Edge na ụgbọ ala muscle Mustang - bụ ndị ahụ. na-enweta uru kachasị maka Ford na Europe, na-ekwe nkwa 200% uru karịa ka a tụrụ anya ya, n'agbanyeghị na ha anaghị anọchi anya ọkara nke ahịa ahịa na ego ha nwetara.
Brexit n'etiti ndị omempụ
Ihe na-atụnyekwa aka na ọdịda nke uru Ford bụ Brexit. Nke mere ka ọ daa na ọnụahịa nke paụnd, na-emerụ ọrụ nke ika ahụ n'ahịa ya kacha mkpa, na Europe.Maka onye isi ahịa ahịa zuru ụwa ọnụ nke Ford, Jim Farley, mkpebi Britain ịhapụ European Union na-akọwa "ọtụtụ n'ime mmebi" na uru ndị nrụpụta na Europe.
Jim Farley, Ford Global Markets DirectorNa 2016, anyị mere ijeri 1.2 na Europe, ọtụtụ n'ime ha na UK. Na Brexit na paụnd na-aga n'ihu na-adaba, azụmahịa anyị na Europe ahụla ọganihu na-arịwanye elu.
More SUV n'ụzọ
N'oge Ford na-ererịrị SUV atọ na Europe - EcoSport, Kuga na Edge -, na EcoSport ọbụna na-enweta ndekọ ahịa na nkeji nke abụọ nke 2018, akara oval na-ewere, ya mere, mmalite, site na 2020, nke ọtụtụ ọhụrụ. ngwaahịa maka crossover na SUV hụrụ.
Banyere ụdị ndị dị ka C-Max MPV, onye ahịa ya ga-agbadata ihe dị ka 18% na ọkara mbụ nke 2018, ruo nkeji 31,888, dị ka data sitere na ndụmọdụ JATO Dynamics, ha nọ ugbu a n'ihe egwu na-apụ n'anya. Otu ihe ahụ na-eme na Mondeo saloon, nke dị na US, ebe ọ na-akpọ Fusion, ekwenyelarị ọnwụ maka 2020; ya na S-Max na Galaxy.
Ntinye ego na mmekorita sokwa n'usoro a
Na mgbakwunye na nke a redesign nke nso, Dearborn emeputa na-emekwa atụmatụ redirect ego maka mmepe nke ọhụrụ ngwaahịa, maka SUVs na ìhè azụmahịa ụgbọ ala. Nke a, mgbe ị na-agbalị ime ka ụdị ọhụrụ ahụ rute n'ahịa Europe ngwa ngwa.
Mkpebi imechi ụlọ ọrụ nnyefe nke Ford nwere na Bordeaux, France ewerelarị, ma ọ bụrụ na ọ dịghị onye nwere mmasị na ịzụrụ, ruo mgbe njedebe nke afọ.
N'akụkụ usoro ndị a, Ford na-ezubekwa ịkwalite amụma mmekọrịta, dịka ụzọ isi nweta nlọghachi ngwa ngwa na uru. N'ụzọ dị otú a, na-aga n'ihu na atụmatụ nke na-edugaworị ná njedebe nke ogologo oge mmekorita ya na French otu PSA na na nso nso a, na mmekorita ya na Volkswagen Group, na ubi nke ìhè azụmahịa ụgbọ ala.
Idenye aha na ọwa Youtube anyị.