Ngati pali chinthu chimodzi chomwe chasiyidwa pamalingaliro akulu a FCA (Fiat Chrysler Automobiles) pazaka zinayi zikubwerazi, zikuwoneka kuti kunalibe… kuchokera ku Fiat ndi Chrysler, zomwe zimapatsa gululo dzina, ku Lancia, Dodge ndi Abarth.
Alfa Romeo, Maserati, Jeep ndi Ram anali chidwi chachikulu, ndipo kulungamitsidwa kosavuta, kocheperako ndikuti ma brand ndi omwe ndalama zili - kusakanikirana kwa malonda (Jeep ndi Ram), kuthekera kwapadziko lonse (Alfa Romeo , Jeep ndi Maserati ) ndi mipata yofuna kupeza phindu lalikulu.
Koma chidzachitika ndi chiyani kwa mitundu ina, yomwe ndi "amayi mtundu" Fiat? Sergio Marchionne, CEO wa FCA, akupanga izi:
Malo a Fiat ku Ulaya adzafotokozedwanso m'dera lokhazikika. Popeza malamulo mu EU (pa zotulutsa zam'tsogolo) zimakhala zovuta kwambiri kuti omanga "generalist" akhale opindulitsa kwambiri.
Kodi izi zikutanthauza chiyani?
Omwe amatchedwa omanga a generalist sanakhale ndi moyo wosavuta. Sikuti ndalamazo "zidasokoneza" magawo omwe adalamulira, monga momwe ndalama zachitukuko ndi zopangira zimakhalira zofanana pakati pawo - kutsatira malamulo oyendetsera mpweya ndi chitetezo kumakhudza aliyense ndipo ndizotheka, ndi wogula, kuti galimoto yawo idzagwirizanitsa zaposachedwa kwambiri. zida ndi kupita patsogolo kwaukadaulo - koma "zopanda malipiro" akadali ma euro masauzande otsika mtengo kuposa zolipirira.
Onjezani m'malo azamalonda ankhanza, zomwe zimatanthawuza zolimbikitsa kwambiri kwa makasitomala, ndipo mitsinje yodziwika bwino imasanduka nthunzi. Si Fiat yokha yomwe imalimbana ndi izi - ndizochitika zonse, komanso pakati pa zomwe zimafunika kwambiri, koma izi, kuyambira pamtengo wokwera kwambiri, ngakhale ndi zolimbikitsa, zimatsimikizira phindu labwino.
Gulu la FCA, komanso, litapereka gawo lalikulu la ndalama zake m'zaka zaposachedwa kukulitsa Jeep ndi kuukitsidwa kwa Alfa Romeo, lasiya mitundu ina kukhala ndi ludzu lazinthu zatsopano, ndikulephera kupikisana ndi mpikisano.
Fiat ndi chimodzimodzi. Kupatula pa Mtundu wa Fiat , tangowona "kutsitsimula" kwa Panda ndi banja la 500. 124 Kangaude , koma izi zinabadwa kuti akwaniritse mgwirizano pakati pa Mazda ndi FCA, zomwe poyamba zingapangitse MX-5 yatsopano (yomwe inachita) ndi msewu wamtundu wa Alfa Romeo.
Tsalani bwino Punto… ndi Type
Kubetcha kwa Fiat pamitundu yopindulitsa kwambiri kudzatanthawuza kuti ena mwamitundu yake yamakono sadzapangidwanso kapena kugulitsidwa ku kontinenti yaku Europe. Punto, yomwe idakhazikitsidwa mu 2005, sidzapangidwanso chaka chino - patatha zaka zambiri zakukayikira ngati ingakhale ndi wolowa m'malo kapena ayi, Fiat ikusiya gawo lomwe lidali lolamulira.
Tipo sadzakhalanso ndi zambiri zoti azikhala, makamaka ku EU - apitiliza ntchito yake kunja kwa kontinenti yaku Europe, makamaka ku Middle East ndi North Africa - chifukwa cha ndalama zowonjezera zokwaniritsa tsogolo komanso kutulutsa kovutirapo. miyezo, izi ngakhale ntchito bwino malonda, kukhala ndi mtengo angakwanitse monga imodzi mwa mfundo zake zazikulu.
Fiat yatsopano
Ndi mawu a Marchionne, m'mbuyomu, adawonetsa kuti Fiat sadzakhalanso chizindikiro chomwe chingathamangitse ma chart a malonda, choncho, dalirani Fiat yokhayokha, yokhala ndi zitsanzo zochepa, zomwe zimachepetsedwa kukhala Panda ndi 500, atsogoleri osatsutsika. gawo A.
THE Mtengo wa 500 ili kale chizindikiro mkati mwa mtundu. Mtsogoleri wa gawo la A mu 2017, ndi mayunitsi oposa 190,000 ogulitsidwa, amatha kukhala panthawi yomwe amapereka mitengo ya 20% pamtunda wa mpikisano, zomwe zimapangitsa kuti zikhale gawo la A ndi phindu labwino. Zikadali zochititsa chidwi, chifukwa zimatengera zaka 11 za ntchito.
Koma m'badwo watsopano wa 500 uli m'njira ndipo, chatsopano ndi chiyani, idzatsagana ndi kusinthika kwatsopano, komwe kumabweretsanso dzina la nostalgic 500 Giardiniera - galimoto yapachiyambi ya 500, yomwe inayambika mu 1960. Zikuwonekerabe ngati van yatsopanoyi idzachokera ku 500, kapena ngati, mu chithunzi cha 500X ndi 500L, idzakhala chitsanzo chachikulu ndi gawo pamwamba, a. pang'ono monga zimachitikira ndi Mini Clubman poyerekeza ndi Mini ya zitseko zitatu.
FCA imabetcha pamagetsi
Ziyenera kuchitika, ngakhale pankhani zotsatiridwa ndi misika ina yayikulu padziko lapansi - California ndi China, mwachitsanzo. FCA yalengeza kuti yagulitsa ma euro opitilira mabiliyoni asanu ndi anayi pamagetsi agululi - kuyambira pakukhazikitsa ma hybrids mpaka mitundu yosiyanasiyana yamagetsi ya 100%. Zikhala kwa Alfa Romeo, Maserati ndi Jeep, mitundu yomwe ili ndi kuthekera kwakukulu padziko lonse lapansi komanso phindu labwino kwambiri, kutenga gawo lalikulu lazachuma. Koma Fiat sidzaiwalika - mu 2020 500 ndi 500 Giardiniera 100% magetsi adzaperekedwa.
Fiat 500 idzagwiranso ntchito yofunikira pakuyika magetsi kwa gululi ku Europe. Onse 500 ndi 500 Giardiniera adzakhala ndi 100% mitundu yamagetsi, yomwe idzafika mu 2020, kuwonjezera pa injini zosakanikirana (12V).
THE Fiat Panda , idzawona kupanga kwake kuchoka ku Pomigliano, Italy, kachiwiri kupita ku Tichy, Poland, kumene Fiat 500 imapangidwa - kumene ndalama zopangira zimakhala zochepa - koma palibe chomwe chanenedwa ponena za wolowa m'malo mwake.
Sergio Marchionne, CEO wa FCATidzasunga kapena kukulitsa kugwiritsa ntchito mphamvu zathu zamafakitale ku Europe ndi Italy, kwinaku tikuchotsa zinthu zomwe zikugulitsidwa pamsika zomwe zilibe mphamvu yamitengo yobwezeretsanso mtengo wotsatira (kutulutsa mpweya).
Ponena za mamembala otsala a m'banja la 500, X ndi L, akadali ndi zaka zingapo pakugwira ntchito, koma kukayikira kumapitirirabe za omwe angakhale olowa m'malo. 500X posachedwa ilandila injini za petulo zatsopano - zotchedwa Firefly ku Brazil - zomwe tidaziwona zalengezedwa posachedwa za Jeep Renegade yokonzedwanso - ma SUV awiri ophatikizika amapangidwa mbali ndi mbali ku Melfi.
kuchokera ku Ulaya
Pali bwino Fiats awiri - European ndi South America. Ku South America, Fiat ili ndi mbiri inayake, popanda ubale uliwonse ndi mnzake waku Europe. Fiat ili ndi mitundu yambiri ku South America kuposa ku Ulaya, ndipo idzalimbikitsidwa ndi ma SUV atatu m'zaka zikubwerazi - kusowa kwa malingaliro a SUV a Fiat ku Ulaya ndi kowoneka bwino, ndikusiya 500X yokha ngati woimira yekhayo.
Ku US, ngakhale kuchepa kwa zaka zaposachedwa, Fiat sangasiye msika. Marchionne adanena kuti pali zinthu zomwe zitha kupeza malo awo, monga tsogolo la Fiat 500 magetsi. Tiyeni tikumbukire kuti pali kale 500e kumeneko, mtundu wamagetsi wa 500 wapano - pafupifupi ku California kokha, chifukwa chotsatira - zomwe zidatchuka pambuyo pa Marchionne adalimbikitsa kuti asagule, popeza gawo lililonse logulitsidwa likuyimira kutayika kwa 10,000. madola. ku mtundu.
Ku Asia, makamaka ku China, chilichonse chimalozeranso kukhalapo koyezera kwambiri, ndipo zili kwa Jeep ndi Alfa Romeo - okhala ndi zinthu zina za msikawo - kuti achotse zabwino zonse pamsika waukulu wamagalimoto padziko lonse lapansi.