Niba hari ikintu kimwe gisigaye muri gahunda nkuru yitsinda rya FCA (Fiat Chrysler Automobiles) mumyaka ine iri imbere, birasa nkaho habuze… gahunda kuri byinshi mubirango - kuva Fiat na Chrysler, biha itsinda izina ryayo, kuri Lancia, Dodge na Abarth.
Alfa Romeo, Maserati, Jeep na Ram nibyo byibandwaho cyane, kandi byoroheje, bifite ishingiro ni uko ibicuruzwa ariho amafaranga ari - kuvanga ibicuruzwa (Jeep na Ram), ubushobozi bwisi yose (Alfa Romeo, Jeep na Maserati ) hamwe ninyungu zifuzwa cyane.
Ariko bizagenda bite ku bindi bicuruzwa, aribyo “nyina wa nyina” Fiat? Sergio Marchionne, umuyobozi mukuru wa FCA, ategura ibintu:
Umwanya wa Fiat i Burayi uzasobanurwa ahantu hihariye. Urebye amabwiriza muri EU (kubyerekeye imyuka ihumanya ikirere) biragoye cyane kububaka "generaliste" kubyara inyungu cyane.
Ibi bivuze iki?
Abitwa abubatsi rusange ntibagize ubuzima bworoshye. Ntabwo gusa ibihembo "byateye" ibice aho biganje, kuko iterambere nigiciro cyumusaruro bisa hagati yabo - kubahiriza ibyuka bihumanya ikirere hamwe n’umutekano bigira ingaruka kuri buri wese kandi biteganijwe, n’umuguzi, ko imodoka yabo izahuza vuba aha. ibikoresho niterambere ryikoranabuhanga - ariko "non-premium" iracyari ibihumbi byama euro bihendutse kuruta premium.
Ongeraho mubucuruzi bwubucuruzi bukaze, busobanura muburyo bukomeye kubakiriya, kandi marginaliste ikunda guhinduka. Ntabwo Fiat irwanya gusa uku kuri - ni ibintu rusange, no mubiciro byambere, ariko ibi, uhereye kubiciro byambere, ndetse no kubitera inkunga, byemeza urwego rwinyungu.
Itsinda rya FCA, byongeye kandi, kuba ryaranyuze igice kinini cyamafaranga mu myaka yashize hagamijwe kwagura Jeep no kuzuka kwa Alfa Romeo, ryasize ibindi bicuruzwa bifite inyota kubicuruzwa bishya, hamwe no gutakaza ubushobozi bwo guhangana naya marushanwa.
Fiat nayo ntisanzwe. Usibye i Ubwoko bwa Fiat , twarebye gusa "kugarura" kwa Panda n'umuryango 500. 124 Igitagangurirwa , ariko ibi byavutse kugirango huzuzwe amasezerano hagati ya Mazda na FCA, byavamo mbere MX-5 nshya (yabikoze) hamwe numuhanda wa Alfa Romeo.
Muraho Punto… na Ubwoko
Imikino ya Fiat kuri moderi yunguka cyane bizasobanura ko moderi zayo zubu zitagikora cyangwa kugurishwa kumugabane wuburayi. Punto yatangijwe mu 2005, ntizongera gukorwa muri uyu mwaka - nyuma yimyaka myinshi yo gushidikanya niba izagira uzasimbura, Fiat ireka igice cyahoze cyiganje.
Tipo ntizagira byinshi byo kubaho, byibuze muri EU - azakomeza umwuga we hanze yumugabane w’uburayi, cyane cyane mu burasirazuba bwo hagati no muri Afurika y’amajyaruguru - kubera amafaranga y’inyongera yo kuzuza ejo hazaza kandi hasabwa ibyuka bihumanya ikirere. ibipimo, ibi nubwo umwuga wubucuruzi watsinze, ufite igiciro cyoroshye nkimwe mubitekerezo byingenzi.
Fiat nshya
Hamwe n'amagambo ya Marchionne, mu bihe byashize, amaze kwerekana ko Fiat itazongera kuba ikirango cyirukanka ku bicuruzwa, bityo rero, twishingikiriza kuri Fiat yihariye, ifite moderi nkeya, igabanuka cyane kuri Panda na 500, abayobozi batavugwaho rumwe ba igice A.
THE Fiat 500 bimaze kuba ikirango mubirango. Umuyobozi w'icyiciro cya A muri 2017, yagurishijwe ibice birenga 190.000 gusa, abasha kuba mugihe kimwe atanga ibiciro 20% ugereranije hejuru yaya marushanwa, bigatuma akora mubice A hamwe ninyungu nziza. Biracyari ibintu bitangaje, kuko bisaba imyaka 11 yakazi.
Ariko igisekuru gishya cya 500 kiri munzira kandi, ni iki gishya, bizajyana na variant nshya, igarura nostalgic yitiriwe 500 Giardiniera - imodoka yambere 500, yatangijwe mumwaka wa 1960. Hasigaye kureba niba iyi modoka nshya izava muri 500, cyangwa niba, mumashusho ya 500X na 500L, izaba moderi nini nigice kiri hejuru, a bito nkuko bibaho hamwe na Mini Clubman ugereranije na Mini y'imiryango itatu.
FCA irashaka amashanyarazi
Byaba ngombwa, ndetse no kubibazo byo kubahiriza amwe mumasoko akomeye kwisi - Californiya n'Ubushinwa. FCA yatangaje ishoramari rya miliyari zisaga icyenda z'amayero mu gukwirakwiza amashanyarazi muri iryo tsinda - kuva hashyirwaho kimwe cya kabiri cya Hybride kugeza ku mashanyarazi atandukanye 100%. Bizaba kuri Alfa Romeo, Maserati na Jeep, ibirango bifite amahirwe menshi ku isi kandi byunguka neza, kugirango bikure igice kinini cyishoramari. Ariko Fiat ntizibagirana - muri 2020 hazerekanwa amashanyarazi ya 500 na 500 Giardiniera 100%.
Fiat 500 nayo izagira uruhare runini mu gukwirakwiza amashanyarazi mu Burayi. Byombi 500 na 500 Giardiniera bizaba bifite amashanyarazi 100%, azagera muri 2020, hiyongereyeho moteri ya hybrid (12V).
THE Fiat Panda , izabona umusaruro wacyo wimukiye i Pomigliano, mu Butaliyani, wongeye kwimukira i Tichy, muri Polonye, aho Fiat 500 ikorerwa - aho ibiciro by’umusaruro biri hasi - ariko nta kintu na kimwe cyavuzwe ku uzasimbura.
Sergio Marchionne, umuyobozi mukuru wa FCATuzakomeza cyangwa twongere imikoreshereze yubushobozi bwinganda zacu muburayi no mubutaliyani, mugihe tuzakuraho ibicuruzwa-bicuruzwa byinshi bidafite imbaraga zo kugiciro cyo kugarura ibiciro (ibyuka bihumanya).
Naho abanyamuryango basigaye mumiryango 500, X na L, baracyafite imyaka mike mubakozi, ariko gushidikanya biracyashoboka kubasimbura. 500X izahita yakira moteri nshya ya lisansi - yitwa Firefly muri Berezile - twabonye vuba aha yatangajwe kuri Jeep Renegade ivuguruye - SUV ebyiri zegeranye zikorerwa hamwe i Melfi.
hanze yuburayi
Hano hari Fiats ebyiri - Abanyaburayi na Amerika yepfo. Muri Amerika yepfo, Fiat ifite portfolio yihariye, nta sano ifitanye na mugenzi wayo wiburayi. Fiat ifite intera nini muri Amerika yepfo kuruta mu Burayi, kandi izashimangirwa na SUV eshatu mu myaka iri imbere - kuba nta byifuzo bya SUV kuri Fiat i Burayi biratangaje, hasigara 500X gusa.
Muri Amerika, nubwo imyaka yashize yagabanutse, Fiat ntizatererana isoko. Marchionne yavuze ko hari ibicuruzwa bizashobora kubona umwanya wabyo, nk'amashanyarazi ya Fiat 500. Twibuke ko hano harahari 500e, amashanyarazi akoreshwa muri 500 iriho - hafi ya leta ya Californiya gusa, kubwimpamvu zubahiriza - zamenyekanye nyuma ya Marchionne asabye kutayigura, kuko buri gice cyagurishijwe cyerekanaga igihombo 10,000 Amadolari. Kuri Ikirango.
Muri Aziya, cyane cyane mu Bushinwa, ibintu byose byerekana ko hari byinshi byapimwe, kandi bireba Jeep na Alfa Romeo - hamwe nibicuruzwa byihariye kuri iryo soko - kuvanaho inyungu zose z’isoko rinini ku isi.