Isoko ryo gutoranya naryo rikura mubyifuzo. Inyigo nshya ireba?

Anonim

Bimaze gufatwa nkibitekerezo bito mugutanga abubatsi benshi bakorera muburayi, abatoragura, ariko, batangiye kumenyekana cyane. By'umwihariko, hamwe no kwinjira mu bicuruzwa byerekana ibicuruzwa bihebuje, nka Mercedes-Benz na X-Class yayo. Ariko, ukuri ni uko atari ikirango cy'inyenyeri gusa kireba iki gice nk'ahantu hashya kandi hashoboka!

Kugeza ubu, mu maboko ya Ford, yiganjemo igice na Ranger mu myaka yashize, isoko yo gutwara iburayi i Burayi ubu itangiye gukurikiranwa n’abandi bahatanira - Renault, Fiat ndetse no mu gihe kizaza, ndetse nitsinda rya PSA. Umuntu wese arashaka kubona umugabane winyungu yifashisha icyifuzo kigenda cyiyongera.

Ford Ranger

Uburayi buracyari buto, ariko busezeranya gutera imbere

Nk’uko ubushakashatsi buherutse gukorwa n’isosiyete ikora isesengura ry’isoko JATO Dynamics ibivuga, nubwo isoko ry’ibihugu by’i Burayi ari, byibura kuri ubu, ugereranije ni nto, ntabwo irenga 80 300 yagurishijwe mu gice cya mbere cya 2017, ibipimo byose byerekana ko bitangira gukura, kandi muburyo bugaragara. Kuva, mu mezi atandatu yambere yuyu mwaka, kugurisha byiyongereyeho 19%, bituma twemera ko umwaka uzarangira, kunshuro yambere, hamwe nibice birenga ibihumbi 200! Ntabwo bizaba bihwanye na miliyoni zirenga ebyiri zamakamyo manini yagurishijwe, mu mwaka umwe, muri Amerika, ariko na n'ubu…

Ati: “Impamvu y'iri terambere, ahanini, kubera ko hagaragaye imiterere mishya. Inzira iganisha ku iterambere ntabwo ari uguhiganwa gusa, ahubwo no ku isoko ubwaryo. Kuva, muri iki gihe, ibintu byose byerekana gukomeza gukura "

Andy Barratt, umuyobozi mukuru wa Ford UK

Abakinnyi bashya bivuze abakiriya benshi

Ibiteganijwe ni uko, hamwe no kwinjira mubikorwa byabashoramari bashya, abakiriya bashya nisoko bizunguka inyungu zijyanye no gutwara. Ian Fletcher, umusesenguzi muri IHS Markit, aributsa ko ibyinshi muri ibyo bicuruzwa bishingiye ku “kutagaragara gusa ku masoko atandukanye, ahubwo binagira ishusho ikomeye”.

Mu yandi magambo, ukuza kwa Renault Alaskan bishobora gusobanura kuzamura ipikipiki ku isoko ry’Ubufaransa, Fiat Fullback mu Butaliyani, na Mercedes-Benz X-Class mu Budage.

Renault Alaskan

Mubyukuri, ni umuyobozi wibicuruzwa kuri Renault, Anton Lysyy, agaragaza ko "benshi mubakiriya batazi ko ipikipiki ibaho. Ariko, iyo ikirango kinini nka Renault cyinjiye ku isoko, abantu batangira gushaka kumenya byinshi kuri ubu bwoko bw'imodoka. ”

Abakiriya nabo batangira guhinduka.

Kubijyanye nimpamvu zokwinjira, Lysyy ashingira kukuba abakiriya batangiye kureba ubwoko bwibyifuzo muburyo butandukanye.

Ati: “Dutangiye kubona impinduka mu bitekerezo muri iri soko. Imwe mumpamvu nubwoko bwo gukoresha. Kugeza ubu, abantu bahisemo SUV zikomeye, urugero, gukurura ubwato cyangwa romoruki yinyamaswa. Ariko, hamwe nimbogamizi ziyongera hamwe nigitutu kijyanye na moteri ntoya, ibi ntibishoboka. Kubera ko abantu bafite ibintu nk'ibyo bikunda bakeneye imodoka yo guhuza ”.

Anton Lysyy, umuyobozi wibicuruzwa bya Renault

Tora, yego, ariko hamwe nibikoresho (byinshi)

Nubwo bakeneye ubushobozi bwo gukurura cyane, abaguzi ntibashaka kureka ibipimo nibikoresho byimodoka bamenyereye. Ntibisanzwe kubona, nk'urugero, Ford Ranger ifite ibikoresho byo kugenzura imihindagurikire y'ikirere cyangwa se ibisekuruza bigezweho bya SYNC 3 infotainment. Cyangwa na Nissan Navara ifite sisitemu yo gufata feri yihutirwa kandi ifasha ahantu hahanamye.

Byemejwe neza nimibare ijyanye numuyobozi wisoko Ford Ranger. Kurenga kimwe cya kabiri cyibicuruzwa mu Burayi, mu mezi icyenda yambere yumwaka, bishingiye kuri verisiyo ifite ibikoresho byinshi, Wildtrak.

Amakuru meza kububatsi kandi ntibigarukira aho. Kuberako, nanone ukurikije amakuru aheruka, ntibisanzwe ko abakiriya bahitamo kongeramo amahitamo atabarika, kuzamura igiciro cyanyuma kubintu byinshi bitangaje. Kimwe no muri Amerika, amakamyo atwara imodoka ni ibinyabiziga bifite inyungu nyinshi.

"Ibyo dutegereje ni uko isoko idahwitse izagaragaza uburemere buke mu bucuruzi bwo gutwara ibintu", iremera abashinzwe kuranga lozenge.

"Imyaka 20 irashize, imodoka za SUV zari zikomeye, zifite isura nziza, nka Mercedes G-Class. Ubu, ni ibicuruzwa byiza bigenga imibereho, hiyongereyeho no kurangiza neza. Byongeye kandi, abakiriya bangahe baracyabajyana kumuhanda? Nkuko tubibona, abatoragura bashobora kugenda mu cyerekezo kimwe "

Volker Mornhinweg, Umuyobozi wa Mercedes-Benz Vans

Uburayi nisoko rishimishije, ariko ntabwo ariryo ryonyine

Ibyo ari byo byose inzira yo gukurikiza, cyangwa no kuba kugurisha i Burayi bitaracyafite akamaro kanini, ukuri ni uko abakora imodoka badasa nkushaka kubura iyi lode. Ndetse kubera ko "umugabane wa kera" ari umwe gusa aho ugana, kuko hari nandi masoko kuri horizon, ndetse nuburemere bwinshi muri ubu bwoko bwibicuruzwa. Nkuko bimeze mubushinwa, Afrika cyangwa Amerika yepfo.

Umusesenguzi wa JATO Dynamics, Felipe Munoz, agira ati: "Gutunga ikamyo nini nini ni inzira nziza yo kubaka kugira ngo irusheho kuba myiza ku masoko amwe n'amwe." Dushyigikiwe n'iki gitekerezo n'umuyobozi wa Mercedes-Benz, Volker Mornhinweg, wemera ko, "guhera mu ntangiriro, dushishikajwe no gutanga ibicuruzwa runaka, kugurisha ku isi hose, ku masoko yose".

Mercedes X-Urwego

Imishinga isangiwe ni amahirwe yafashwe

Kurundi ruhande, niba beta idakora, igihombo ntigikwiye no kuba ingirakamaro nkuko bisobanurwa nisesengura ryibanze kuri IHS Markit. Twibutse ibibazo bya Renault na Mercedes-Benz, nubwo, nubwo byatangiye bwa mbere muri iki gice, babikora bakomoka ku bicuruzwa bifite inguzanyo zemejwe, nk'ibyabaye kuri Nissan Navara. Kuba ndetse bikorerwa mu ruganda rumwe nubwa nyuma.

Ian Fletcher yagize ati: "Kugabana ibisubizo bituma abubatsi bongera itangwa ryabo hamwe nigice gito cyikiguzi ndetse ningaruka kuruta uko babikora mu bwigenge." Kuri nde ibi biragaragara ko ari "intambwe yo kubona amahirwe". Mu buryo bwiza, birumvikana.

Soma byinshi