Kana paine chinhu chimwe chakasara kunze kwezvirongwa zvikuru zveboka reFCA (Fiat Chrysler Automobiles) kwemakore mana anotevera, zvinoita sekunge kwave kusavapo kwe… kubva kuFiat neChrysler, iyo inopa boka racho zita rayo, kuLancia, Dodge neAbarth.
Alfa Romeo, Maserati, Jeep naRam ndivo vainyanya kutarisisa, uye zviri nyore, zvikonzero zvakatetepa ndezvekuti mhando ndipo pane mari - musanganiswa wekutengesa mavhoriyamu (Jeep naRam), kugona kwepasirese (Alfa Romeo, Jeep naMaserati. ) nemigumo yaidiwa yepurofiti yakakwirira.
Asi chii chichaitika kune mamwe mabhureki, anoti "amai brand" Fiat? Sergio Marchionne, CEO weFCA, anogadzira mamiriro ezvinhu:
Nzvimbo yeFiat muEurope ichatsanangurwa zvakare mune imwe nzvimbo yakasarudzika. Tichifunga nezve mirau muEU (pamunguva yemberi yekuburitsa) zvakaoma kwazvo kuti "generalist" vavaki vagone kuita purofiti.
Izvi zvinorevei?
Vanozviti vavaki vegeneralist havana hupenyu huri nyore. Hazvisi chete kuti maprimiyamu "akapinda" munzvimbo dzavaitonga, sezvo mutengo wekuvandudza nekugadzira wakafanana pakati pavo - kutevedzera emission uye kuchengetedzwa kwemaitiro kunobata munhu wese uye zvinotarisirwa, nemutengi, kuti mota yavo ichabatanidza ichangoburwa. midziyo uye kufambira mberi kwetekinoroji - asi "asiri maprimiyamu" achiri zviuru zvemaeuro zvakachipa kupfuura maprimiyamu.
Wedzera munzvimbo ine hukasha yekutengesa, iyo inoshandura kuita yakasimba kukurudzira kune vatengi, uye generalist margins anowanzo kunyungudika. Haisi Fiat chete inorwisa chokwadi ichi - chiitiko chakajairika, zvakare pakati peiyo premium, asi izvi, kutanga kubva pamutengo wepamusoro wekutanga, kunyangwe nekurudziro, zvinovimbisa zvirinani mwero wepurofiti.
Boka reFCA, uyezve, rakaendesa chikamu chikuru chemari yaro mumakore achangopfuura kuenda kukuwedzera kweJeep uye kumutswa kweAlfa Romeo, rakasiya mamwe mabhureki aine nyota yezvigadzirwa zvitsva, izvi zvichirasikirwa nekukwikwidza pamakwikwi.
Fiat haina mutsauko. Kunze kwe Fiat Type , takangoona "kuzorodzwa" kwePanda nemhuri mazana mashanu. 124 Spider , asi izvi zvakazvarwa kuti zvizadzise chibvumirano pakati peMazda neFCA, izvo zvaizoita kuti pave neMX-5 itsva (iyo yakaita) uye Alfa Romeo brand roadster.
Kwaziwai Punto… uye Type
Kubhejera kweFiat pamamodhi ane mari yakawanda kunoreva kuti mamwe emhando dzayo dzazvino hauchagadzirwa kana kutengeswa mukondinendi yeEurope. Punto, yakatangwa muna 2005, haichagadzirwe gore rino - mushure memakore akawanda ekukahadzika pamusoro pekuti ingave nemutsivi here kana kuti kwete, Fiat iri kusiya chikamu chayaimbotonga.
Iye Tipo haazove nezvakawanda zvekugara, kana muEU - anoenderera mberi nebasa rake kunze kwenyika yeEuropean, kunyanya kuMiddle East neNorth Africa - nekuda kwekuwedzera mari yekusangana neramangwana uye kuwedzera kunoda kuburitsa. zviyero, izvi zvisinei nebasa rakabudirira rekutengesa, rine mutengo unokwanisika seimwe yenharo dzayo huru.
Iyo Fiat itsva
Nekutaura kwaMarchionne, munguva yakapfuura, yakaratidza kuti Fiat haichazove chiratidzo chaizodzingirira machati ekutengesa, saka, tarisa kune yakasarudzika Fiat, ine mamodheru mashoma, ichinyanya kuderedzwa kusvika Panda uye 500, vatungamiriri vasina kupokana. chikamu A.
THE Fiat 500 yatova chiratidzo mukati mechiratidzo. Mutungamiriri wechikamu cheA muna 2017, ane zvishoma kudarika 190,000 zvikamu zvakatengeswa, zvinokwanisa kuva panguva imwe chete iyo inopa mitengo 20% paavhareji pamusoro pemakwikwi, izvo zvinoita kuti zvive muchikamu cheA chine purofiti iri nani. Ichiri chiitiko chinokatyamadza, sezvo zvichitora makore gumi nerimwe ebasa.
Asi chizvarwa chitsva che500 chiri munzira uye, chii chitsva, ichaperekedzwa nemusiyano mutsva, unodzoreredza nostalgic appellation 500 Giardiniera. - iyo yepakutanga 500 van, yakatangwa muna 1960. Zvichiri kuonekwa kana iyi van itsva ichabva zvakananga kubva ku500, kana, mumufananidzo we500X uye 500L, ichava muenzaniso mukuru uye chikamu chiri pamusoro, a. zvishoma sezvazvinoitika neMini Clubman zvichienzaniswa neMini-mikova mitatu.
FCA inobheja pamagetsi
Izvo zvinofanirwa kuitika, kunyangwe nenyaya dzekuteedzera mimwe misika mikuru yepasirese - California neChina, semuenzaniso. FCA yakazivisa kudyara kweanopfuura mabhiriyoni mapfumbamwe emaeuro mukuiswa kwemagetsi kweboka - kubva pakaunzwa semi-hybrids kune akasiyana 100% emagetsi modhi. Zvichave kuna Alfa Romeo, Maserati neJeep, iwo mabhureki ane hukuru hwepasirese mukana uye yakanakisa pundutso, kutora chikamu chikuru chekudyara. Asi Fiat haizokanganwiki - muna 2020 iyo 500 uye 500 Giardiniera 100% yemagetsi ichaunzwa.
Iyo Fiat 500 ichaitawo basa rakakosha mukuiswa kwemagetsi kweboka muEurope. Vese 500 uye 500 Giardiniera vachange vaine 100% yemagetsi shanduro, iyo inosvika muna 2020, kuwedzera kune semi-hybrid injini (12V).
THE Fiat Panda , ichaona kugadzirwa kwayo kuchibva kuPomigliano, Italy, zvakare kuTichy, Poland, uko Fiat 500 inogadzirwa - uko mari yekugadzira yakaderera - asi hapana chakataurwa pamusoro pemutsivi wayo.
Sergio Marchionne, CEO weFCATichachengetedza kana kuwedzera mashandisirwo ehunyanzvi hwedu hweindasitiri muEurope neItari, tichibvisa zvigadzirwa zvemusika-zhinji izvo zvisina simba remitengo yekudzoreredza mitengo yekuteedzera (kuburitsa).
Kana dziri nhengo dzasara dzemhuri mazana mashanu, X naL, vachine makore mashoma mubasa, asi kusava nechokwadi kunoramba kuripo pamusoro pevanogona kuzotsiva. Iyo 500X ichakurumidza kugamuchira injini itsva dzepeturu - dzinodaidzwa kuti Firefly muBrazil - dzatakaona dzakaziviswa nguva pfupi yapfuura yeJeep Renegade yakagadziridzwa - maviri macompact SUV anogadzirwa padivi paMelfi.
kunze kweEurope
Kune zvinobudirira maFiats maviri - yeEuropean neSouth America. MuSouth America, Fiat ine chaiyo portfolio, isina chero hukama nemumwe wayo wekuEurope. Fiat ine huwandu hwakakura muSouth America kupfuura muEurope, uye ichasimbiswa nemaSUV matatu mumakore anotevera - kusavapo kweSUV zvikumbiro zveFiat muEurope kuri kupenya, kuchisiya 500X chete semumiriri wayo ega.
MuUS, kunyangwe kuderera kwemakore achangopfuura, Fiat haizosiyi musika. Marchionne akataura kuti pane zvigadzirwa zvichakwanisa kuwana nzvimbo yavo ipapo, senge remangwana Fiat 500 yemagetsi. Ngatiyeukei kuti kwatove ne500e ipapo, mutsauko wemagetsi weiyo 500 ikozvino - ingangoita mudunhu reCalifornia chete, nekuda kwezvikonzero zvekuteedzera - iyo yakawana mukurumbira mushure mekunge Marchionne akakurudzira kusaitenga, sezvo imwe neimwe unit yakatengeswa inomiririra kurasikirwa kwe10,000. madhora.
MuAsia, kunyanya muChina, zvese zvakare zvinonongedza kuvapo kwakayerwa, uye zviri kuJeep neAlfa Romeo - ine zvigadzirwa zvemusika iwoyo - kubvisa zvese zvakanaka zvemusika mukuru wemotokari pasirese.