"Hazvisi kuzova nyore kuti Tesla aenderere mberi nekumhanya uku nekuti mamwe indasitiri ari kufambira mberi zvakanyanya," ndiwo mazwi akataurwa naOliver Zipse, CEO weBMW, pamusangano wehunyanzvi hweDLD All Stars.
Ndiwo matauriro akaita Zipse kuhutungamiriri hwekutengeserana hwaTesla mumakore achangopfuura. Kunyangwe muna 2020, apo denda rakanyanya kukanganisa indasitiri yemotokari, kutengesa kwaTesla kwakawedzera 36% (!)
Nekudaro, maive zvakare muna 2020 umo takaona huwandu hukuru hwemotokari nyowani dzemagetsi mundangariro uye 2021 inovimbisa kuve yakanyanya kusimba.
Hutungamiri hwekutengeserana hwaTesla hunotyisidzirwa here?
Sekureva kwaOliver Zipse, zvinoita sekudaro. Mabhirioni emaeuro akaiswa mukufambisa kwemagetsi mumakore achangopfuura nevagadziri vese ari kutanga kubereka michero nekutangwa kwezvitsva zvakawanda zvinokurumidza kukurumidza.
Nyorera kune tsamba yedu
PaBMW, semuenzaniso, 100% yemagetsi portfolio ichakura zvakanyanya. Isu tatoziva iX3, asi gare gare gore rino, iX uye i4 itsva ichasvika. Iyo iX1 (yakavakirwa paX1) iri munzira zvakare, uye isu tichavawo negumi muzana shanduro dzemagetsi dzeSeries 7 uye Series 5.
Uye seBMW, tiri kuona exponential bhidhi kukura kubva kune ese anogadzira. Nekudaro, chinzvimbo chepamusoro chaTesla mumachati ekutengesa mota dzemagetsi chaigona kuhwinwa, kwete neBMW, asi nehombe (nehuwandu) Volkswagen. Kutangwa kweID.3 uye, pamusoro pezvose, iyo inonyanya kuda ID.4 - iyo ichatengeswa mumisika yakawanda yepasirese - ine mukana wekuisa chiratidzo cheGerman kutanga mumakore mashoma.
Zvishuvo zvaTesla, zvisinei, zvakakwirira. The North American brand inotarisira kukura 50% muna 2021, kureva kuti, inotarisira kuendesa yakaenzana ne750,000 units. Kuti inobudirira here kana kuti kwete ichaenderana nekupedzwa kwekutanga kweGigafactory muBerlin - kwainoburitsa iyo Model Y yemusika weEurope.
Pasinei nokuti inochengetedza nzvimbo yekutanga kana kwete, chokwadi ndechokuti zvirongwa zvekukura kwaTesla - Elon Musk akati rudzi rwaizochengetedza 50% gore negore rekukura kwemakore anotevera - rinogona kukanganiswa ne "mafashamo" matsva. mota dzemagetsi dzichasvika, izvo zvinopa mutengi wekupedzisira mamwe sarudzo dzekusarudza kubva.
Kunobva: Bloomberg.