Dear reader,
It is with manifest joy that we present to you the Automobile Reason.
A website dedicated to car innovation, where the news brought by communication agencies are not the ones that mark the agenda; a site where innovation and the future are constant, but where the legacy of the past is not neglected; a site where entertainment is the watchword and the contents are full of humour, free from pretentiousness and outdated conventions.
For us, the automobile phenomenon is above all a social, cultural and emotional manifestation.
Razão Automóvel intends to be the paradigm shift in online information in Portugal, basing this intention on the observation that the automobile phenomenon has largely surpassed the sphere to which the majority of the specialized press is limited: that of the brands and players in the sector.
For us, the automobile phenomenon is above all a social, cultural and emotional manifestation. Often, as we can see from the countless clubs, associations and discussion forums that are promoting and fostering the passion for the automobile and, little by little, changing the face of a market that seems to be averse to change.
We therefore assume that one of Razão Automóvel's missions is to reconcile these two realities for so long with their backs turned: the emotion and pleasure linked to the automobile, with the rigor and rationality underlying the automobile market, lending a little to each other.
Today, a part/article about an automobile cannot be, purely and simply, an exhaustive description of technical specifications and enumeration of standard equipment. You have to offer a reader experience.
It is a very evident reality that today, even the process of purchasing a car is a much broader reality than the walls of a dealership. Today the consumer demands more than a product, the consumer demands an experience. In automobile publications, the reality is all the same. Today, a part/article about an automobile cannot be, purely and simply, an exhaustive description of technical specifications and enumeration of standard equipment. You have to offer a reader experience. We therefore believe that it is possible to describe the automobile in the same way that the phenomenon is experienced, with emotion. That's our reason: welcome to Reason Automobile!
good turns,
The Razão Automóvel team:
James Louis
William Costa
Diogo Teixeira