That Thursday, October 6, 1955, 60,000 people passed by the Paris Motor Show to admire the 1350 exhibitors. The big debut went to the revolutionary DS19.
The doors of the Grand Palais in Paris close and the crowd disperses across the Champs Elysees. Inside, under the monument's iconic vault, rests a Citröen DS19.
At the time of counting the order forms, those responsible for the French brand had no doubts about the success of this new model: 12 thousand orders on the first day of the Motor Show and at the end of the event, ten days later, 80 thousand orders had been registered.
The plan of Pierre-Jules Boulanger was fulfilled, as president of Citröen, who started in 1938 the VGD Project (Vehicle of Large Diffusion) and which gave rise to the DS19.
Vision in DS DNA
Development of the DS19 took nearly two decades. It was the genius and ingenuity of three men that helped to design the model, as well as build the pillars of DS Automobiles, a brand that sees its core values at the forefront of technology, future and sustainability.
Artist and bodybuilder Flaminio Bertoni, as well as engineer and pilot André Lefèbvre, accompanied by the ingenuity of Paul Magès, inventor of the hydropneumatic suspension, were the guys behind the development of the first DS model.
Flaminio Bertoni
Design, customization and cutting edge technology have made the DS19 and its successors a showcase for the entire automotive industry. If it is true that today the world sees the birth of a new brand, the mission to build the best product that the French car industry can offer is inscribed in its DNA.
a new brand
In 2013 DS returns to the Salons as an automobile brand. The first DS concept, the Wild Rubis, was an SUV equipped with plug-in hybrid technology. In 2014, the debut of a DS at the Paris Salon was celebrated, the concept DS Divine.
DS Wild Rubies Concept
In 2016 the 100% electric DS E-Tense concept was unveiled at the Geneva Motor Show, the new French brand was finalizing the arrival on the market of its first production model.
The first production model
The first model 100% developed by the Parisian brand, the DS 7 Crossback, is now on the market. A premium SUV with an avant-garde spirit that uses the best of contemporary technology.
All DS Automobiles models will have 100% electric or plug-in hybrid versions, with electrification being one of the French brand's strategies.
DS 7 Crossback
This truly premium proposal, a creation of Maison DS equipped with state-of-the-art technology and noble materials, can be seen at the new DS Store in Lisbon and Porto and at the DS Salon in Braga.
On this link you can ask for more information about the new DS 7 Crossback.
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