Located at Paseo de Gracia, 109, on the corner of Avenida Diagonal, Casa SEAT plans to open its doors at the end of 2018. This space will be the company's headquarters in Barcelona and aims to integrate into the cultural and economic life of the city. city, with the firm intention of becoming a meeting point for new trends and local and international talent.
Cultural events, exhibitions, gastronomic events, concerts and pop-up stores will be some of the initiatives that will take place in this 2,600 square meter venue.
The brand chose the name taking its inspiration from some of the most emblematic buildings in the city, such as Casa Batlló, Casa Milà or Casa Fuster, all of them jewels of modernist architecture and recognized internationally.
Luca de Meo, CEO of SEATCasa SEAT is a name that fits the values that this new headquarters in Barcelona will have. The city is a mosaic of historic buildings recognized around the world, and whose names fit the concept 'house'
In this way, SEAT pays tribute to Barcelona, its inhabitants and the 30 million people who visit the city every year and who identify with these architectural works.
In addition to the latest trends in the most diverse areas, Casa SEAT will also be able to discover and acquire the latest brand news, with a high level of personalization. Visitors will find in this space new sales formats with the integration of the latest technology to offer a unique physical and digital experience that will allow the brand to market its most attractive models with a format designed for customer satisfaction.