Used. Study reveals the easiest and hardest selling colors

Anonim

If, when buying your car, you were one of those people who didn't mind waiting several months just to have exactly the color you've always dreamed of, then, now that you're thinking about selling it, it's best to know which colors more easily help you to get it to do it successfully.

Although most people buy a car depending on their personal preferences and tastes, the truth is that many of them should, even before making a decision, carefully consider their choice.

That's what a study carried out by the American car search engine iSeeCars defends, based on data relating to sales of more than 2.1 million used cars. The findings of this study demonstrate that the color of cars does indeed have an impact at the time of resale.

Porsche Cayman GT4
You may not believe it, but yellow is the color that has the best price

Yellow is the car color that least devalues…

According to the same study (which, although focused on the American market, can still be extrapolated, as an indicator, to other latitudes) the value of automobiles depreciates on average by around 33.1% in the first three years. With the vehicles - amazingly - yellow being the ones that depreciate the least, staying at the 27% depreciation. Perhaps because anyone who wants a yellow car knows right from the start that it will not be easy to get... and is willing to pay a little more to get it.

On the contrary, and still according to the same study, at the other end of the preferences, that is, with greater devaluation, golden-colored cars appear. Which, in just the first three years of life, devalue, on average, something like 37.1%.

"Yellow cars are relatively less common, which increases demand but also maintains its value"

Phong Ly, CEO of iSeeCars

Moreover, according to the company's analysis, orange or green cars are also good at maintaining their value, once again, as they are uncommon and have a loyal following. Even though these three colors do not represent more than 1.2% of the market.

Gumpert Apollo
Who said that orange doesn't work?…

…but it doesn't sell the fastest!

It is also important to mention that not only the rarity is an explanation for the greater appreciation of colors such as yellow, orange or green. Demystifying this theory, comes the fact that colors such as beige, purple or gold, the three worst colors in this ranking, also do not exceed 0.7% of the total of more than 2.1 million cars analyzed.

At the same time, the fact that colors like yellow, orange or yellow don't devalue so much, doesn't mean that they sell faster either. To demonstrate this, the 41.5 days that, on average, a yellow car takes to sell, the 38.1 days it takes for an orange to find a buyer or the 36.2 days that a green car remains at the dealership, until it appears the new owner. In any case, more than, for example, the 34.2 days it takes to sell a gray car...

Read more