After Tesla last week reduced the price of the Model S and Model X (with the P100D versions replaced by the Ludicrous Performance versions) the American brand decided to… raise prices again by about 3%.
Tesla's price increase applies to the high-end Model 3, Model S and Model X versions. The $35,000 Tesla Model 3, finally announced last week, won't see the price rise.
Despite the increase in prices, Tesla announced that potential buyers will be able to order the models at the old values until March 18th.
After all, what happened?
It was with some surprise that we saw the price of some more expensive versions fall around 50 thousand euros (!) last week , a cut announced along with the closing of a large part of its dealerships/stores (which would allow prices to be reduced by around 6% and would be the basis for the arrival of the Model 3 at $35,000 ahead of schedule), justified by the decision of that sales would be made online only.
Now, not even a week later, Tesla takes a step back. In order to keep more dealers/stores open — a decision resulting from the process of analyzing and evaluating which stores to close — prices go up again. Thus, only half of the dealerships/stores will close, with several going through an analysis process to determine if they close or not.
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Thus, some of the dealerships/stores in strategic locations that would be closed due to cost savings will be reopened, but with a smaller team.
Despite this reversal in the idea of closing most of its dealers/stores, it seems that Tesla will still sell its models exclusively online, serving dealers not as sales points but as information points, even if to just inform or teach how to place the order through the smartphone only.
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