Confirming its commitment to music and urban art (which has translated into partnerships with several festivals), between May 30th and June 1st, SEAT will be, for the third consecutive year, strategic partner of Primavera Sound in Barcelona.
In order to connect with the youthful spirit associated with one of the most important festivals in the world, SEAT has prepared a series of activities for the festival taking place in Barcelona.
One of them is the SEAT Village Stage, which after having received a rest area with DJ sessions by the sea last year, this year will even integrate the Primavera Sound program, with 13 hip-hop artists. The SEAT Stage will feature names such as Miley Cyrus, Solange, Interpol, Carly Rae Jepsen and James Blake.
Primavera Sound radio is new
Another new feature that SEAT's strategic partnership with Primavera Sound this year will bring is the digital and audiovisual radio platform Rádio Primavera Sound . Created with the objective of providing cultural programming through streaming and on demand, 365 days a year, SEAT has two programs on this radio.Subscribe to our newsletter
In this edition of Primavera Sound, radio and SEAT will transfer the studios to the center of the festival, thus ensuring a special broadcast that will not only broadcast the concerts live but will also feature several interviews. Available through an application, this radio can also be followed on the website www.primaverasound.com/radio.
Susanne Franz, SEAT Global Marketing DirectorTaking part in this festival for another year confirms our commitment to urban talent and strengthens our bond and commitment to music and the city. With our presence this year on Primavera Sound, we wanted to take it to the next level, providing exceptional music content and helping participants move more easily and have a better experience.
SEAT helps you find your friends
Another new feature of the partnership between SEAT and Primavera Sound this year is the “SEAT Lost&Sound” application. Thanks to augmented reality, this app allows you to find friends in the middle of the festival, simply by opening the app, showing a sign in the sky in the shape of an icon of your choice, indicating the location where the person you are looking for is.
In addition to this app, SEAT will also debut at Primavera Sound a collection of stickers designed exclusively for use during Primavera Sound for Instagram Stories. Finally, SEAT will also offer mobility solutions in this edition of Primavera Sound. These include a free bus line at peak times and two bus lines that will operate inside the enclosure.