With vast experience accumulated in the automotive sector, and having worked in different areas at Toyota Caetano Portugal, Nuno Domingues (highlighted image) is the new General Director of Lexus Portugal.
With a degree in Mechanical Engineering, Nuno Domingues joined the Salvador Caetano Group in 2001, as a link between the Toyota Dealership Network and its represented TME in the field of analysis, diagnosis and resolution of technical problems. He later moved to After Sales as Area Manager, where he also accumulated the role of developing management indicators for the activity. This was followed by homologous roles on the Sales side, which allowed him, after a few years, to rise to the Management of the Sales and Network Development Department. Earlier this year, he joined the Lexus Team, as Head of the Brand.
Nuno Domingues, General Director of Lexus PortugalI hope that all these people, involved in different ways with the Brand, continue to live it in a genuine way, share its values and principles of the Brand and feel pleasure and fulfillment in the exceptional way in which they serve their Customers.
With the purpose of increasing Lexus Portugal's business volume, another of Toyota's luxury brand bets passes through João Pereira, the new Brand & Product Manager.
João Pereira started his professional career in 2005, in the Marketing Communication Department of Toyota Caetano Portugal, and was later invited to join the Lexus Portugal team, where he remained until 2010, having performed various functions. Between the end of 2010 and 2015, he played roles in the Toyota brand, as Fleet and Used Vehicle Manager. From 2015 to the end of 2017, he started to perform Sales Management functions at the Toyota Dealership Network.
João Pereira, Brand & Product Manager Lexus PortugalThe main objective is to reinforce the brand's growth trajectory and provide all customers with a truly distinguished and unforgettable experience. With regard to the brand's sales growth, the strategy involves offering a range of truly different, innovative and technologically more advanced cars, such as hybrid models. In the customer field, the brand seeks to be even closer to the customers' needs, in order to provide an unequaled shopping and ownership experience.
About Lexus
Founded in 1989, Lexus is the premium brand that has invested the most in automobile electrification. In Portugal, Lexus currently holds 18% of the market share in the premium hybrid vehicle segment.