In a marketing study prepared by the company Millward Brown, the market value of the Japanese brand grew by 2%, now standing at US$29.5 billion. Over the past 11 years, the Japanese brand has led the ranking on 9 occasions.
“From a consumer experience standpoint, Toyota is currently a highly valued brand that continues to innovate. That is the strong point of the brand and that is why it continues to generate such high volumes”, said Peter Walshe, director of Millward Brown.
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In addition, BMW (2nd place) also registered a growth of 2%, while Mercedes (3rd place) was the brand that grew the most since last year, with a growth of 4%. Another of the highlights is the entry of Tesla in the Top 10. Although the American brand continues to make a loss, the development of a more accessible model – Model 3 – will have contributed to a greater appreciation in the market.Check out the list of the most valuable brands in the world:
1. Toyota
two. BMW
3. Mercedes-Benz
4. Honda
5. Ford
6. nissan
7. Audi
8. Land Rover
9. Porsche
10. Tesla
Source: Automotive News