There has long been talk of Lamborghini's possible return to the premiere of world motorsport, but for now, the Italian brand has other priorities.
Since 2015, the Italian brand has promised that the Lamborghini Urus, when it is launched, will be the fastest SUV on the planet – succeeding the Bentley Bentayga (also from the Volkswagen Group). But in addition to the high levels of performance, the Italian brand also foresees a great commercial success. How big? Enough to double Lamborghini's sales in 2019, according to sources close to the brand. With the arrival of this model, the necessary resources for other investments may also arrive, namely in Formula 1.Stefano Domenical, CEO of the Italian brand, in statements to Motoring said that “motorsport is part of Lamborghini's identity”, and does not rule out a possible entry of the brand into Formula 1, “why not? It's a possibility". But for now, “the investment that is necessary to enter Formula 1, not only to be present but also to fight for victory, is something beyond our possibilities”.
For this reason, the brand's main priority in the medium term is to expand the brand's range of models, currently made up of the supersports Huracán and Aventador. Thus, to a large extent, the return of the Italian brand to the «great circus» of motorsport will depend on the success of Urus. Although the brand's last experience in Formula 1 is not a good memory…
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Source: Motoring