Another victim of the crisis in the European car industry?
Former Porsche CEO Wendelin Wiedeking has just founded his own Italian pizza and pasta chain. After 16 years at the helm of what is now one of the most profitable brands in the automotive industry – leaving the position in 2009, Wiedeking, once again reinvents his career, turning now to catering.
The restaurant chain named Vialino will be present in countries such as Germany, Austria and Switzerland.
Another victim of the crisis in the automobile industry in Europe? Of course not. Wiedeking, who now has 60 springs, made his first "million" before reaching 30, in businesses as diverse as real estate and high-risk financial investments. So it won't be surprising if Wiedeking adds another success. «Dough» is up to him…
If his pizzas are going to be so famous with his journey in Porsche? We do not know. What we do know is that his name will forever be inscribed in Porsche's history, as the man who managed to get the brand out of the 'mud' in the 1990s. , Wiedeking carried out a huge issue of debt securities and that called into question the future of the brand. The outcome we all know, it turned out to be Volkswagen that bought Porsche… it's the beauty of capitalism, they say.
Text: Guilherme Ferreira da Costa