Yes, the odds of any of us owning a Lamborghini are slim, but quoting the captain of the Portuguese Football Team, “dreaming is free”. Located in Sant'Agata Bolognese, headquarters of the Italian brand, the new Lamborghini studio is an area dedicated exclusively to customizing the brand's sports cars, which integrates the Ad Personam program (an Italian expression that in good Portuguese means “in a personal capacity”) .
This new space celebrates the 10th anniversary of Ad Personam – in 2016, more than half of the models sold went through this program. Here you can do everything: paint the bodywork in army green, color the rims in hot pink, cover the steering wheel in Alcantara, etc.
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The process is quite simple. Once the car is ordered, the customer can schedule a visit to the new studio to learn about all kinds of materials, colors and the various components that can be added to the car, from the wheels to the leather seats. Once the selection is made, the final appearance is simulated in a configurator (more advanced than those you can find online). The new studio can be seen in detail in the video below: