Until now occupied by Nuno Serra (who takes up other roles in the company), the position of Marketing Director at Volkswagen in Portugal will be held by Filipe Moreira, who started his career in the automotive sector at SIVA in 2005.
With a degree in Business Management and a postgraduate degree in Marketing, Filipe Moreira has already performed several functions within SIVA.
As responsible for the marketing of the Parts and Accessories Department, he participated, for example, in the design of the online accessories store for the SIVA brands (a pioneering project in Portugal). I was currently monitoring the commercial activity of the German brand's dealers.
The focus
The work carried out with the dealers allowed it to accumulate vast experience in the relationship with the dealer network, experience which it now intends to put at the service of the brand's marketing in our country.
Now ahead of Volkswagen's marketing strategy, a brand that is represented in Portugal by SIVA, Filipe Moreira's activity will focus not only on the implementation of the German brand's product policy, but also on the brand's communication in the national market.