The application for this program will be carried out through a 2-day experience, which aims to attract young people with a passion for cars. In terms of qualifications, candidates can either be completing or have already completed a professional or higher education course.
In practice, there will be a specific challenge for which candidates will have to find a differentiating solution, guided by a mentor and “sell” it in the Business Tank to a jury composed of professionals who will evaluate the ideas of the participants.
Genius what?!
What should I do?
Entries can be made on the Unlimited Future website (link at the end of the article). The events will have an entrance fee of 10 euros and will take place in Lisbon on the 21st and 22nd of April, in Porto on the 28th and 29th of April and in Leiria on the 12th and 13th of May.
The Genius function aims to inspire customers by presenting the latest automotive products and technology. Likewise, Product Genius guarantees that the Customer is treated in a unique and special way, involving him in the brand's values through the presentation of the main information, benefits and characteristics, about the BMW or MINI product, in order to create trust, emotion and passion for the brand and the product.
With this initiative, BMW Portugal intends not only to train young people with new skills, which will be essential to become good professionals, but also to bring the BMW Group Portugal closer to new talents. The link to the Unlimited Future website is here.