Opel opened its new flagship store in Lisbon, on Avenida da República, thus reinforcing its institutional image
The new space that occupies the corner of Avenida da República and Avenida Miguel Bombarda has an exhibition hall with a total area of 240 m2, with a specialized team and a space dedicated to the customization of the Opel Adam city dweller.João Falcão Neves, general director of GM Portugal, took the opportunity to say:
“Opel wants to have an equally dynamic sales network, in facilities whose image reflects the strength and quality of its products. This ‘Opel Flagship Store’ opens in an emblematic and exclusive area of the city of Lisbon, in a space that identifies with the brand itself. So we offer a new urban environment where people can get to know and feel a new Opel and its models.”