The Bavarian brand continues to release details of the new M3 and M4 models. Now it's the turn of the “Individual” customization program from BMW.
There are clients for whom exclusivity is as important as parameters such as comfort, design or performance. The feeling of having something unique, made to measure is what drives many owners to change their cars «after-market».
For these customers BMW has the Individual program. A program dedicated to customizing the brand's models, which next year will also include the M family models, in the M3 and M4 versions.
As an example of the potential of the Individual program, the new BMW M3 is presented using Black Azurite paint while the M4 is painted in Mineral White. Inside, the dashboard linings received finishes that are different from the usual ones, which promise to convey to the owners a feeling of exclusivity and luxury. The customization possibilities are immense, there is taste, desire and of course… money. See the photos:
