Bugatti has opened two showrooms in the US that follow the brand's jewelry design lineage. And it doesn't even have models for sale…
Currently, Bugatti has worldwide, only 27 dealers spread across 13 countries. At first glance, it is surprising that the French brand opens two new showrooms at this time, as it does not have any model on sale – the Bugatti Veyron is no longer in production and its successor has not even been presented yet.RELATED: Bugatti EB110: The last Bugatti before the Volkswagen era
The new showrooms are located in New York and Miami, and were specially designed to give future and current Bugatti customers the true Bugatti experience: luxury and refinement. Each showroom has a heritage room where the customer can mature their car company and learn a little more about Bugatti's history. Basically, more than just selling cars, Bugatti wants to start educating’ its potential customers…
“North America is an important market for Bugatti. About a third of the Veryon sold – which are sold out – were sold to the North American market, which has already shown great interest in the next model. The production is being carried out against the clock”, says Stefan Brungs, manager of Bugatti.
For now, only two showrooms will open, but the brand is already targeting the cities of Tokyo, Munich and Monaco, markets as demanding or more demanding than the North American one.
